infovore + sales   10

Bandcamp, Downloads, Streaming, and the Inescapably Bright Future « The Bandcamp Blog
Very glad that Bandcamp are doing well. So much I like pops up there now.
bandcamp  music  streaming  sales 
may 2016 by infovore
Systematizing Sales With Software And Processes
Good, level-headed advice with lots of (important) detail. Not really the shape of products I do/sell, but fascinating to read.
marketing  sales  startups  smallbusiness 
february 2015 by infovore
Unreal Tournament 3 And The New Lazarus Effect | Rock, Paper, Shotgun
"It’s an incredible precedent to set: making a game a success almost 18 months after a poor launch. It’s something that could only have happened now, and with a system like Steam." Well, of course. Well done, Epic.
games  marketing  epic  sales  steam  gaas  digitaldistribution  ut3 
march 2009 by infovore
Chris Heathcote: anti-mega: intangible
"Are all these industries in such terminal decline that they’re grasping around for any revenue stream or way out? Or is this the converged future, where business and culture are one and the same? Not only can’t I tell whether things are real or marketing vehicles any more, I can’t even determine what’s being marketed." Chris has a point.
marketing  advertising  sales  product  branding  convergence 
february 2009 by infovore
Insult Swordfighting: The Nintendo playbook
"The Wii has captured the imagination of millions of people who didn't consider themselves gamers at all. Why are we so surprised? All this has happened before." And, no doubt, all of it will happen again. Some good insight and quotation from Mitch Krpata on a history of Nintendo's console marketing and sales strategies.
games  marketing  business  nintendo  sales  profit  consoles 
january 2009 by infovore
ihobo: The Casual Players Aren't Coming to Your Party
"Here's the most important thing to understand about the mass market for videogames: these players – the ones who aren't even remotely interested in the kind of videogames the hobbyists want to play – have very specific tastes, and when something takes off with them it continues to sell, and sell, and sell. But these players don't buy many titles – when they find the game they want, they generally just keep playing that."
games  culture  marketing  casual  sales  massmarket 
december 2008 by infovore
Chris' Survival Horror Quest
"Some people believe that there's no correlation between quality and sales, and thus think that the way to make money is to make things that are easily marketable (read: licenses). Game developers themselves usually argue that sales above a certain level require a game to be sufficient quality. I decided to see which of these perspectives was correct for the Playstation 2 era." Datanalysismachinego!
data  visualization  statistics  sales  games  quality  analysis 
september 2008 by infovore
Good Experience: Secrets of book publishing I wish I had known
"Following up on these overviews of the book industry, I thought I'd share some lessons I learned from publishing Bit Literacy." Some useful advice.
books  publishing  advice  marketing  sales  media 
july 2008 by infovore
Why Radiohead Should Price Your Software « Radiowalker: Tech Business Beat
"it’s the high price tags that invariably command a squadron of Suits whipping out their Powerpoint presentations and flying all over the place. That’s expensive, and customers are tired of it."
software  sales  business  pricing 
october 2007 by infovore
» Apple Unveils Product Too Good To Be True » InsideMicrosoft
"That’s what it comes down to, again, after all this time: Regular phone buyers are Windows users, trying to get value for their buck..." true - but regular phone buyers also tend to be iPod buyers.
iphone  apple  business  marketing  product  ipod  sales 
january 2007 by infovore

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