infovore + pr   4

The BS-Industrial Complex of Phony A.I. – GEN
"In this way, Dynamic Yield is part of a generation of companies whose core technology, while extremely useful, is powered by artificial intelligence that is roughly as good as a 24-year-old analyst at Goldman Sachs with a big dataset and a few lines of Adderall."

This is good - and largely well written, bar an unnecessary cheap shot at one point. It overlaps with lots of what I have to teach students about AI: namely, those letter have become this huge suitcase concept for anything from gnarly machine learning problems and recurrent neural networks down to applied statistics and a splash of arithmetic. And meanwhile, everyone just keeps adding to this cyclone of nonsense as they try to out-claim one another. It's exhausting, and it pollutes the public sphere, such that inexperts - politicians, policymakers - get themselves tangled up about all the wrong things. Sigh.
ai  artificialintelligence  machinelearning  bullshit  suitcasewords  marketing  pr 
27 days ago by infovore
Insult Swordfighting: FOR IMMEDIATE RELEASE
"It will [violent metaphor] you." Mitch has seen one too many press releases, methinks.
games  press  pr  e3  mitchkrpata  writing  funny  humour 
may 2009 by infovore
Everyone At Valve Has Been Fired « Double Buffered
"The lesson to be learned here is that when something screws with your careful plans, you take control of that thing, warp it to your every demand, and channel it into a concentrated stream of Awesome. That is how you do PR." Pretty much. Valve have handled this brilliantly - the achievement they awarded themselves being the icing on the cake - and not only have they been on-brand for a savvy, internet-enabled company, they've also been spot on-brand for TF2.
games  marketing  leaks  valve  teamfortress2  senseofhumour  pr 
may 2009 by infovore
Snow's Blog :: Find Body Pieces, Win Trip to Africa
"Majini have gone through a small part of London, leaving behind a trail of remnant body parts from their victims. Find the bodies on the morning of Thursday March 12th and win a vacation to Africa." Um. Really not sure this is the best kind of live event, chaps.
games  london  uhoh  capcom  pr  publicity  promotional  stunt  residentevil5 
march 2009 by infovore

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