"Between 2007 and 2009 GameLayers made a multiplayer game across all the content of the internet. I was the CEO of GameLayers and one of the co-founders. Here I'll share stories and data from this online social game startup. This story covers prototyping, fund raising, company building, strategic shifting, winding down and moving on." Brutally honest writing from Justin. It's detailed, clear, and the financial figures are worth a read if you're even remotely thinking about things that look like this. Definitely worth your time.

"Be selective with your innovation. Keep as much of your product predictable, so people can find their way to the gem of awesome that you have pioneered. Too much innovation means you'll have to individually teach each user how to love your product and you don't have time for that." Justin Hall on the end of PMOG/The Nethernet, and lessons learned.