infovore + migs   2

MIGS: Is Good Marketing Better Than A Good Game? | Edge Online
"Using a simple correlation scale comparing marketing spend and sales against Metacritic rating and sales, Divnich found that marketing influenced game revenue “three times more than game scores”... “There is no compelling reason to focus on quality, you should literally just spend that money and time on marketing.”" I'm not sure he's suggesting this is a /good/ thing, but he is pointing out that it's what the numbers say. It's still depressing.
games  business  marketing  quality  review  metacritic  migs 
november 2009 by infovore
GameSetWatch - Braid's Blow: 'How To Make Games That Touch People'
"Perhaps the problem is that we so deeply rely on reference points like film, which require stories progressing over time, when we could be referring to things like sculpture or painting, which require no timescale and people find just as moving." Some good thoughts from Jonathan Blow; I think his point about games' unique ability to challenge is an important one.
games  art  braid  jonathanblow  migs  talk  presentation  challenge  difficulty 
november 2008 by infovore

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