infovore + media + alicetaylor   1

Wonderland: Commissioning for Attention: games, education and teens
"I've always marvelled at the idea of a $25m game needing $35m of marketing. Doesn't that feel so wrong and weird? I'd make two $25m games, spend $8m on indies doing crazy new things, and have $2m left over for some nu-style publicity. Or better still, spend $60m across 60 indies full stop." Lots of good things in Alice's compainon to Matt's posts, but especially this; the constant shyness to 'spend less on more stuff' from the games "industry" always befuddles me.
commissioning  media  channel4  games  education  marketing  learning  play  alicetaylor 
april 2009 by infovore

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