infovore + mattward   3

Design, Fiction and The Logic of the Impossible - matthewward - Medium
"So much of design culture is occupied by people that take themselves so very seriously. When thinking about our conversations in the Newsbar about magical realism and surrealism, it became apparent to me that the level of imaginative freedom allowed in the world of experimental fiction, would struggle to exist in contemporary design culture (and academia) because there’d be some form of backlash about how it wasn’t ‘real’… that the work didn’t address the world’s real issues or problems… that it would never succeed in the ‘real world’. We are a discipline that is reliant on our creativity and imagination, but have become terrified of the imaginary."
mattward  design  surrealism  magicalrealisim  imagination  speculation 
4 weeks ago by infovore
‘The Matt Ward Manoeuvre’ Part 2: Techniques and tips… exercises in drawing | SB129
"...drawing, even at a representational level, is the construction of ideas. Therefore the conscious manipulation of ideas through the act of drawing becomes highly fruitful for a designer." More from Matt on drawing, and particular approaches aimed at unlocking drawing-as-thinking. Excellent as ever. I continue to vaguely try drawing in all workshops and for myself, and am still amazed by the number of people who, in design workshops, illustrate what they mean with sentences. For reference: I am a truly appalling draughtsman who was the despair of many an art teacher.
mattward  drawing  thinking  design 
october 2013 by infovore
On Performance « SB129
"One of the most important things I learnt throughout the process was that through ‘performing’ ideas – including getting members of the audience involved – it was evident whether or not the experience/idea/design would be valuable, exciting or intriguing. During the presentations, you could instantly tell if the project was a success. In some ways this combines presentation with a form of fictional user testing, they were performing to know. Here, prototyping is taken to another level, where ideas are exposed to an audience, events are ‘acted out’ and success is evaluated. Performance as a prototyping medium." I like 'performing to know'
mattward  design  performance  prototyping  exploration 
august 2012 by infovore

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