infovore + marketing + youtube   3

YouTube - Tiger Woods 09 - Walk on Water
Powazek is right; this is definitely smart advertising, and full props to EA/W+K for just taking the credit and not trying to make it "viral"; it'll do that anyway. Although: it really is a glitch, you know.
advertising  marketing  games  ea  wiedenandkennedy  youtube  video  viral  smart 
december 2008 by infovore
YouTube - Samsung Omnia (i900) Unboxing
This is wonderful "wilfully fictional" advertising: an affectionate pastiche of the geek's love of unboxing videos, with some wish-fulfillment as to what unboxing ought to really look like.
youtube  samsung  marketing  wilfullyfictional  advertising  unboxing  pastiche 
october 2008 by infovore

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