infovore + marketing + writing   3

The Strange Brands in Your Instagram Feed - The Atlantic
New retail, dropshipping, and the supply cloud. This is good. Well, it's not, but the article is good.
marketing  writing  alexismadrigal  capitalism 
january 2018 by infovore
McSweeney’s Internet Tendency: Eeyore Gets a Marketing Boost Through Synergetic Merchandising Cross-Promotion.
"It was a sunny, tunny spring day in the Hundred Acre Wood, and Pooh and Piglet were walking along the trail, looking for something. They had forgotten what they were looking for, but decided to keep looking anyway, in case it was there. As they debated whether it was or wasn’t or could be, they came across Eeyore, who was kicking his iPhone with his hoof." Some magic from McSweeny's.
marketing  branding  pastiche  winniethepooh  writing  mcsweeneys 
june 2012 by infovore
Kill Screen - My Purple-Haired Made-Up Best Friend, and Why She Had to Die
"I only got to hang out with Rachael once: in San Francisco, for a week, during the Game Developers Conference...

Here’s how we did it: She shared my eyes and ears, and she wrote her impressions through my laptop and my BlackBerry. When we touched down at SFO, she wrote the first tweet, and she eavesdropped on the game designers that I sat with riding into town on the BART. We were working press—except I was the one sweating the deadlines, and looking for good ideas, while she was just loving it..." Chris Dahlen on writing pixelvixen707
games  transmedia  writing  chrisdahlen  marketing  args  pixelvixen707 
november 2011 by infovore

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