infovore + marketing + ubisoft   1

Penny Arcade - Subterfuge And Social Media
"If there is a bigger Splinter Cell fan than myself, I haven't yet met them; but in their zeal to promote the newest iteration, Ubisoft has caused Sam Fisher to tweet. And I don't mean they've made him chirp, which would be preferable. They've given him a Twitter account where he tweets in a supremely earnest way about how tormented his shit is.

*No.*" Oh dear.
marketing  socialmedia  splintercell  games  ohdear  ubisoft 
march 2010 by infovore

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