infovore + marketing + senseofhumour   1

Everyone At Valve Has Been Fired « Double Buffered
"The lesson to be learned here is that when something screws with your careful plans, you take control of that thing, warp it to your every demand, and channel it into a concentrated stream of Awesome. That is how you do PR." Pretty much. Valve have handled this brilliantly - the achievement they awarded themselves being the icing on the cake - and not only have they been on-brand for a savvy, internet-enabled company, they've also been spot on-brand for TF2.
games  marketing  leaks  valve  teamfortress2  senseofhumour  pr 
may 2009 by infovore

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