infovore + marketing + review   2

MIGS: Is Good Marketing Better Than A Good Game? | Edge Online
"Using a simple correlation scale comparing marketing spend and sales against Metacritic rating and sales, Divnich found that marketing influenced game revenue “three times more than game scores”... “There is no compelling reason to focus on quality, you should literally just spend that money and time on marketing.”" I'm not sure he's suggesting this is a /good/ thing, but he is pointing out that it's what the numbers say. It's still depressing.
games  business  marketing  quality  review  metacritic  migs 
november 2009 by infovore
Reading The Everyday
"Originally, I started a generic post on the business or marketing books I’ve read this year. But there’s only really one book I want to write about, because I think the ideas in it are incredibly important to anyone in marketing or product design. "
joemoran  business  marketing  design  product  culture  society  psychology  book  review 
january 2008 by infovore

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