infovore + marketing + premium   2

A Photo Editor - The State of the Printing Industry
"I think we need to change our philosophy of what a magazine is... We need to reinvent ourselves as a luxury item that people want and are willing to pay for... How long can we buy at a premium and sell at a discount? We can’t."
printing  publishing  magazine  premium  product  marketing 
may 2008 by infovore
Loyalty inflation | A Better Course
"I always want to see more marketing that solves problems, and liked the idea that a loyalty scheme could solve more problems than the fake “I have to pay for ten out of ten coffees rather than nine out of ten” kind of problem."
loyalty  brand  branding  marketing  premium  product  design 
april 2008 by infovore

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