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I Believe in Advertising | Advertising Blog & Community » Stella Artois: PSP
"Anecdotal feedback also confirmed that without exception, the PSP was regarded as the best sales presenter ever received. As a result, Foster’s is now reviewing further rollout of the tool." Fosters use a pre-loaded PSP as sales demonstration tool; it does very well.
psp  advertising  marketing  brand  promotion  fosters  stellaartois  australia 
august 2008 by infovore

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