infovore + marketing + design   6

House of the Dead Overkill - Case study - a set on Flickr
Marvellous - case study of all the packaging concepts for the bonkers House Of The Dead: Overkill. Lots of gnarly, grindhouse-inspired graphic design going on here, and many things that are as good as the final version.
houseofthedead  games  marketing  packaging  design  graphicdesign  retro 
august 2009 by infovore
Pulse Laser: If products are people too, let them have a thousand true fans…
"This would be something different though potentially - not buying into a product design as a brand, but more like micro-investing in a product at it’s conception. Almost like a distributed commission of something that you’ve followed the progress of like a work of art."
design  products  manufacture  marketing  purchase  commission  schulzeandwebb  mattjones 
september 2008 by infovore
Loyalty inflation | A Better Course
"I always want to see more marketing that solves problems, and liked the idea that a loyalty scheme could solve more problems than the fake “I have to pay for ten out of ten coffees rather than nine out of ten” kind of problem."
loyalty  brand  branding  marketing  premium  product  design 
april 2008 by infovore :: Locating value in interaction design consultancies
"I've just been mulling over why product design firms, which create value, don’t seem to be perceived as valuable as marketing design firms."
product  design  brand  marketing  advertising 
january 2008 by infovore
Reading The Everyday
"Originally, I started a generic post on the business or marketing books I’ve read this year. But there’s only really one book I want to write about, because I think the ideas in it are incredibly important to anyone in marketing or product design. "
joemoran  business  marketing  design  product  culture  society  psychology  book  review 
january 2008 by infovore
Subtraction: If It Looks Like a Cow, Swims Like a Dolphin and Quacks Like a Duck, It Must Be Enterprise Software
"Lotus Notes, an application whose awkward integration of multiple feature sets I’ve only ever heard spoken about with violent disgust, promotes itself as freakish software. This is a campaign that can only make sense in the ... world of enterprise soft
enterprise  software  design  advertising  marketing  product 
october 2007 by infovore

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