infovore + marketing + culture   2

ihobo: The Casual Players Aren't Coming to Your Party
"Here's the most important thing to understand about the mass market for videogames: these players – the ones who aren't even remotely interested in the kind of videogames the hobbyists want to play – have very specific tastes, and when something takes off with them it continues to sell, and sell, and sell. But these players don't buy many titles – when they find the game they want, they generally just keep playing that."
games  culture  marketing  casual  sales  massmarket 
december 2008 by infovore
Reading The Everyday
"Originally, I started a generic post on the business or marketing books I’ve read this year. But there’s only really one book I want to write about, because I think the ideas in it are incredibly important to anyone in marketing or product design. "
joemoran  business  marketing  design  product  culture  society  psychology  book  review 
january 2008 by infovore

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