infovore + marketing + casual   1

ihobo: The Casual Players Aren't Coming to Your Party
"Here's the most important thing to understand about the mass market for videogames: these players – the ones who aren't even remotely interested in the kind of videogames the hobbyists want to play – have very specific tastes, and when something takes off with them it continues to sell, and sell, and sell. But these players don't buy many titles – when they find the game they want, they generally just keep playing that."
games  culture  marketing  casual  sales  massmarket 
december 2008 by infovore

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