infovore + marketing   66

Systematizing Sales With Software And Processes
Good, level-headed advice with lots of (important) detail. Not really the shape of products I do/sell, but fascinating to read.
marketing  sales  startups  smallbusiness 
february 2015 by infovore
russell davies: no brand good
"If we were managing a brand would we have been so brutal and focused with these things? Probably not. It would have been someone's job to think of these as valuable brand assets and argue for their preservation. For some reason, as soon as you describe something as a brand all this fake science marketing mysticism gets invoked and paralysing decisions get made." Russell on GOV.UK
govuk  russelldavies  brands  branding  marketing  jdi 
june 2013 by infovore
The Dam Drum | Stones Throw Records
"Dam-Drum is a handheld drum machine and sequencer with four unique sounds selected by Dam-Funk. This is a collaboration with Dam and Bleep Labs, who designed and built the drum in Austin, Texas." And that right there is your future of music merch: support your favourite artist by purchasing custom hardware with their sounds in. They only made 100, because exclusivity (or is it because longer runs would be painful to make), but it's got lovely packaging, and is surprisingly functional.
electronics  hardware  damfunk  stonesthrow  marketing  merchandise  merch  alwaysbemerching 
august 2012 by infovore
McSweeney’s Internet Tendency: Eeyore Gets a Marketing Boost Through Synergetic Merchandising Cross-Promotion.
"It was a sunny, tunny spring day in the Hundred Acre Wood, and Pooh and Piglet were walking along the trail, looking for something. They had forgotten what they were looking for, but decided to keep looking anyway, in case it was there. As they debated whether it was or wasn’t or could be, they came across Eeyore, who was kicking his iPhone with his hoof." Some magic from McSweeny's.
marketing  branding  pastiche  winniethepooh  writing  mcsweeneys 
june 2012 by infovore
The Making of Knowledge Navigator
"A short while into the process of making these videos, Alan Kay said, “The main question here is not is this technology probable but is this the way we want to use technology?” One effect of the video was engendering a discussion (both inside Apple and outside) about what computers should be like." On video not needing to be realistic to be useful.
probable  possible  apple  computing  marketing  concept 
november 2011 by infovore
Kill Screen - My Purple-Haired Made-Up Best Friend, and Why She Had to Die
"I only got to hang out with Rachael once: in San Francisco, for a week, during the Game Developers Conference...

Here’s how we did it: She shared my eyes and ears, and she wrote her impressions through my laptop and my BlackBerry. When we touched down at SFO, she wrote the first tweet, and she eavesdropped on the game designers that I sat with riding into town on the BART. We were working press—except I was the one sweating the deadlines, and looking for good ideas, while she was just loving it..." Chris Dahlen on writing pixelvixen707
games  transmedia  writing  chrisdahlen  marketing  args  pixelvixen707 
november 2011 by infovore
Ian Bogost - Gamification is Bullshit
"I am not naive and I am not a fool. I realize that gamification is the easy answer for deploying a perversion of games as a mod marketing miracle. I realize that using games earnestly would mean changing the very operation of most businesses. For those whose goal is to clock out at 5pm having matched the strategy and performance of your competitors, I understand that mediocrity's lips are seductive because they are willing. For the rest, those of you who would consider that games can offer something different and greater than an affirmation of existing corporate practices, the business world has another name for you: they call you "leaders."" Ian's whole article is great, and the comment thread is eye-opening.
ianbogost  games  gamification  business  marketing 
august 2011 by infovore
Cereal Cartoon Characters | The Mary Sue
"Unsurprisingly, having recognizable cartoon characters on the boxes caused kids to rate a cereal as better tasting, affecting their subjective assessment of it."
marketing  branding  perception  taste 
may 2011 by infovore
The Story So Far | Struct.ca
Nice write-up of the making of (the marvellous) Trainyard, both in terms of polishing and marketing.
games  trainyard  iphone  development  marketing  apps 
october 2010 by infovore
Team Fortress 2 - The Mac Update!
"...the bullets biodegrade when they hit flesh, leaving nothing behind but a blog post." It is a little sad that, as ever, I'm the millionth person to write "I LOVE VALVE" on the internet, but seriously, as I keep saying: I love Valve so much. (I want my white earbuds).
tf2  teamfortress2  games  marketing  valvesoftware 
june 2010 by infovore
Penny Arcade - Subterfuge And Social Media
"If there is a bigger Splinter Cell fan than myself, I haven't yet met them; but in their zeal to promote the newest iteration, Ubisoft has caused Sam Fisher to tweet. And I don't mean they've made him chirp, which would be preferable. They've given him a Twitter account where he tweets in a supremely earnest way about how tormented his shit is.

*No.*" Oh dear.
marketing  socialmedia  splintercell  games  ohdear  ubisoft 
march 2010 by infovore
Blackbeard Blog - 2. The Process Is The Story
"...we’re still in talking-dog territory here, where the fact of socialness matters more than the outcome. This won’t last forever, of course. It probably won’t last out 2010." Tom is sharing some notes from that "140 Characters" conference; he's got some sharp insight/ideas.
marketing  twitter  tomewing  analysis  140conf 
november 2009 by infovore
MIGS: Is Good Marketing Better Than A Good Game? | Edge Online
"Using a simple correlation scale comparing marketing spend and sales against Metacritic rating and sales, Divnich found that marketing influenced game revenue “three times more than game scores”... “There is no compelling reason to focus on quality, you should literally just spend that money and time on marketing.”" I'm not sure he's suggesting this is a /good/ thing, but he is pointing out that it's what the numbers say. It's still depressing.
games  business  marketing  quality  review  metacritic  migs 
november 2009 by infovore
House of the Dead Overkill - Case study - a set on Flickr
Marvellous - case study of all the packaging concepts for the bonkers House Of The Dead: Overkill. Lots of gnarly, grindhouse-inspired graphic design going on here, and many things that are as good as the final version.
houseofthedead  games  marketing  packaging  design  graphicdesign  retro 
august 2009 by infovore
Gathering of Monster Hunters | Technology | guardian.co.uk
Monster Hunter's success comes down to its local-only multiplayer, which has been a huge hit in Japan, but less so over here. To promote Freedom Unite, Capcom open a pop-up meeting-space on Charing Cross Road, simply to provide a space for Monster Hunters to congregate. You'll need a PSP to be allowed to enter. I have no idea if this is going to work out, but there's something about the idea - creating public spaces designed for the playing of videogames, together - that I rather like.
psp  games  monsterhunter  publics  public  urbanspace  capcom  marketing 
july 2009 by infovore
Professor Layton (TopHatProfessor) on Twitter
"Critical thinking is the key to success!" Professor Layton is on Twitter. Officially. This is good.
professorlayton  games  marketing  twitter  puzzles  adventure  nintendo 
june 2009 by infovore
Tales of the Rampant Coyote: Why Presentation Is Important
"In the case of European Air War, what management wanted was a very cool game to sell that customers would love. What the lead programmer did was present it to them so that they could see, clearly, that this was exactly what they had on their hands already. They, too, were having trouble digging through all those details and seeing the big picture." Lovely story about the importance of presentation on any kind of project.
development  management  presentation  games  marketing  features 
june 2009 by infovore
Everyone At Valve Has Been Fired « Double Buffered
"The lesson to be learned here is that when something screws with your careful plans, you take control of that thing, warp it to your every demand, and channel it into a concentrated stream of Awesome. That is how you do PR." Pretty much. Valve have handled this brilliantly - the achievement they awarded themselves being the icing on the cake - and not only have they been on-brand for a savvy, internet-enabled company, they've also been spot on-brand for TF2.
games  marketing  leaks  valve  teamfortress2  senseofhumour  pr 
may 2009 by infovore
Honda Insight - Let It Shine on Vimeo
Yes, it's advertising, but that's really, really, really clever. Nicely done.
video  marketing  honda  advertising  unconventional  surprising 
april 2009 by infovore
Wonderland: Commissioning for Attention: games, education and teens
"I've always marvelled at the idea of a $25m game needing $35m of marketing. Doesn't that feel so wrong and weird? I'd make two $25m games, spend $8m on indies doing crazy new things, and have $2m left over for some nu-style publicity. Or better still, spend $60m across 60 indies full stop." Lots of good things in Alice's compainon to Matt's posts, but especially this; the constant shyness to 'spend less on more stuff' from the games "industry" always befuddles me.
commissioning  media  channel4  games  education  marketing  learning  play  alicetaylor 
april 2009 by infovore
Unreal Tournament 3 And The New Lazarus Effect | Rock, Paper, Shotgun
"It’s an incredible precedent to set: making a game a success almost 18 months after a poor launch. It’s something that could only have happened now, and with a system like Steam." Well, of course. Well done, Epic.
games  marketing  epic  sales  steam  gaas  digitaldistribution  ut3 
march 2009 by infovore
Ryanair: "Lunatic bloggers can keep the blogosphere" | Media | guardian.co.uk
"Ryanair can confirm that a Ryanair staff member did engage in a blog discussion. It is Ryanair policy not to waste time and energy corresponding with idiot bloggers and Ryanair can confirm that it won't be happening again." Ryanair's social media strategy is pretty much on-brand, it seems.
marketing  socialmedia  blogging  brand  ryanair  ohdear 
february 2009 by infovore
TweeterGetter .::. Get 15,625 New Twitter Followers In 30 Days!
There are not expletives strong enough. In a nutshell: it's a pyramid scheme for following people you don't know on Twitter. It asks for your username and password. Terrifying.
marketing  twitter  awful  spam  mlm  socalledfriends 
february 2009 by infovore
Chris Heathcote: anti-mega: intangible
"Are all these industries in such terminal decline that they’re grasping around for any revenue stream or way out? Or is this the converged future, where business and culture are one and the same? Not only can’t I tell whether things are real or marketing vehicles any more, I can’t even determine what’s being marketed." Chris has a point.
marketing  advertising  sales  product  branding  convergence 
february 2009 by infovore
Insult Swordfighting: The Nintendo playbook
"The Wii has captured the imagination of millions of people who didn't consider themselves gamers at all. Why are we so surprised? All this has happened before." And, no doubt, all of it will happen again. Some good insight and quotation from Mitch Krpata on a history of Nintendo's console marketing and sales strategies.
games  marketing  business  nintendo  sales  profit  consoles 
january 2009 by infovore
Gamasutra - Hirai Claims PS3 'Official' Leadership, Criticizes Rivals
"We don't provide the 'easy to program for' console that [developers] want, because 'easy to program for' means that anybody will be able to take advantage of pretty much what the hardware can do, so then the question is what do you do for the rest of the nine-and-a-half years?" It's good to see that Sony can still afford their weekly supply of crazy pills. Locking up potential inside a monkeypuzzle is a _good_ thing? "Official" leadership? What the hell, Kaz?
development  marketing  sony  insane  bonkers  kazhirai 
january 2009 by infovore
Box Art : Space Invaders (Atari 2600 version, by Telegames)
112 different games1 It's amazing to think that "Moving Shields" and "Zigzagging Laser Bombs" could be counted as different game-types, though, and presumably that number comes from all possible combinations. The videogame industry's obsession with bullet-points on the box is deep-rooted, it seems. (From Simon Parkin's lovely "Box Art" blog).
games  marketing  videogames  packaging  boxart  spaceinvaders  atari2600 
january 2009 by infovore
Whopper Sacrifice: Ditch 10 Friends, Get a Free Whopper | So Good
"Instead of encouraging you to join a group, find new friends, or spread the word, Burger King’s new Whopper Sacrifice Application is offering you a free Whopper if you DE-FRIEND 10 people from your friend list." Um.
marketing  advertising  facebook  friending  burgerking  insidious 
january 2009 by infovore
ihobo: The Casual Players Aren't Coming to Your Party
"Here's the most important thing to understand about the mass market for videogames: these players – the ones who aren't even remotely interested in the kind of videogames the hobbyists want to play – have very specific tastes, and when something takes off with them it continues to sell, and sell, and sell. But these players don't buy many titles – when they find the game they want, they generally just keep playing that."
games  culture  marketing  casual  sales  massmarket 
december 2008 by infovore
The weird science of stock photography. - By Seth Stevenson - Slate Magazine
"I was startled to realize that stock photo and video purveyors actually create material in anticipation of demand... These suppliers of the world's commercial imagery are making bets on what life will look and feel like in the near future." But of course.
advertising  marketing  photography  prediction  stock  future  stockphotography  gettyimages 
december 2008 by infovore
Julia Roberts | A Better Course
"Of all the adverts I’ve seen this year, I think this (late entry) surprised me the most. Not because of the concept - the hilarious coincidence that sometimes people who are not famous share names with people who are famous has been used before - or the clumsy copy. It surprised me because I actually know the person in the photograph. And she really is called Julia Roberts." So do I. She really is, you know.
advertising  marketing  branding 
december 2008 by infovore
Derek Powazek - Online Advertising without Douchebaggery
"This is just one of many examples that show you can participate in online community without having to pretend to be something you’re not. In fact, participating with authenticity is not just morally good, it’s measurably more effective."
ea  tigerwoods  games  community  marketing  video  viral 
december 2008 by infovore
YouTube - Tiger Woods 09 - Walk on Water
Powazek is right; this is definitely smart advertising, and full props to EA/W+K for just taking the credit and not trying to make it "viral"; it'll do that anyway. Although: it really is a glitch, you know.
advertising  marketing  games  ea  wiedenandkennedy  youtube  video  viral  smart 
december 2008 by infovore
At 10:10, a watch smiles
"Timex sets their watches to precisely 10:09:36 while Rolex waits almost a minute until 10:10:31." Some lovely observations collated by Kottke.
clocks  watches  timepieces  advertising  branding  marketing 
december 2008 by infovore
GameSetWatch - Opinion: Mirror's Edge: If Looks Could Kill
"At the start it seemed reasonable to think that Mirror's Edge could stand entirely on the merits of its brilliant core concept, and not need to include extraneous and negligibly attractive features to appeal to as many people as possible. But, no, this is the video game business." This is the stuff that's scaring me most about Mirror's Edge.
games  mirrorsedge  dice  ea  business  marketing 
november 2008 by infovore
YouTube - Samsung Omnia (i900) Unboxing
This is wonderful "wilfully fictional" advertising: an affectionate pastiche of the geek's love of unboxing videos, with some wish-fulfillment as to what unboxing ought to really look like.
youtube  samsung  marketing  wilfullyfictional  advertising  unboxing  pastiche 
october 2008 by infovore
Pulse Laser: If products are people too, let them have a thousand true fans…
"This would be something different though potentially - not buying into a product design as a brand, but more like micro-investing in a product at it’s conception. Almost like a distributed commission of something that you’ve followed the progress of like a work of art."
design  products  manufacture  marketing  purchase  commission  schulzeandwebb  mattjones 
september 2008 by infovore
Product and marketing in the start-up « azeem.azhar
"Marketing is a strategic function about delivering customers what they want. It isn’t a jazz hands and rubber chicken and t-shirts. It is the heart of successful companies..."
azeemazhar  marketing  product  company  startup  business 
september 2008 by infovore
Seth's Blog: What advertising can't fix
"Microsoft may very well not be broken. The world needs reliable bureaucracies that mollify the needs of corporations and individuals in the center of the market. But if it is broken, advertising isn't going to fix it."
marketing  microsoft  strategy  google  apple  advertising  sethgodin 
september 2008 by infovore
This Blog Sits at the: Brand tactics
"Brands are built...out of culture...out of meanings from culture. In the Volvo campaign, the meaning was safety and symbol for this safety was a little girl. Pretty standard. But this book is interested in new ways to source meaning. Let's look at new, emerging brand tactics." More excellent posts from Grant.
brands  branding  strategy  advertising  marketing 
september 2008 by infovore
Pulse Laser: OFF=ON, or, Whatever happened to Availabot?
"So we decided to treat Availabot as a world probe: it was decided that we would take Availabot through to the position of being factory ready, and in the process learn as much as possible about the processes of manufacture, and how to develop these kind of complex products with so many moving parts." And, best news of all: Availabot will be coming to market. Excellent.
schulzeandwebb  presence  interaction  making  marketing  massproduction  availabot  toys  online  process 
september 2008 by infovore
This Blog Sits at the: Brands Behaving Badly
Great selection of posts on how brands need to behave (and how they sometimes fail to do so) from Grant McCracken.
brands  marketing  corporateculture  business  innovation  advertising 
august 2008 by infovore
I Believe in Advertising | Advertising Blog & Community » Stella Artois: PSP
"Anecdotal feedback also confirmed that without exception, the PSP was regarded as the best sales presenter ever received. As a result, Foster’s is now reviewing further rollout of the tool." Fosters use a pre-loaded PSP as sales demonstration tool; it does very well.
psp  advertising  marketing  brand  promotion  fosters  stellaartois  australia 
august 2008 by infovore
Amy's Robot: McConaughey™
"If you think of Matthew McConaughey as a celebrity product, he's one of the most consistently branded and immediately recognizable products on the planet... The man is a rigorously disciplined marketing genius." Amazing.
matthewmcconaughey  branding  surfing  weed  genius  marketing  brand  selfpromotion 
august 2008 by infovore
Good Experience: Secrets of book publishing I wish I had known
"Following up on these overviews of the book industry, I thought I'd share some lessons I learned from publishing Bit Literacy." Some useful advice.
books  publishing  advice  marketing  sales  media 
july 2008 by infovore
Favourite Monkey Crisps | A Better Course
"...making that context a part of your marketing is going to be much more relevant to customers than being dismissive of your competitors could ever be." Alex on marketing and copywriting, again. Good stuff (and: good snacks!)
copywriting  marketing  branding  advertising  snacks  snackfood  crisps 
june 2008 by infovore
This Bottle | A Better Course
"people... are going to judge your product on that single thing that you think is so important... Have you thought through everything about that? Are you happy with dealing with all those implications?"
marketing  branding  copywriting  hackability  media  advertising 
june 2008 by infovore
A Photo Editor - The State of the Printing Industry
"I think we need to change our philosophy of what a magazine is... We need to reinvent ourselves as a luxury item that people want and are willing to pay for... How long can we buy at a premium and sell at a discount? We can’t."
printing  publishing  magazine  premium  product  marketing 
may 2008 by infovore
Loyalty inflation | A Better Course
"I always want to see more marketing that solves problems, and liked the idea that a loyalty scheme could solve more problems than the fake “I have to pay for ten out of ten coffees rather than nine out of ten” kind of problem."
loyalty  brand  branding  marketing  premium  product  design 
april 2008 by infovore
Lifeblog: Blood from stone: Don't focus on ad revenue from social networking services
"I've never been satisfied with folks trying to build services that generate 'eyeballs' just to 'monetize' that traffic with ads." Charlie rightly lays into the monetizers.
socialnetworking  socialsoftware  socialmedia  social  business  advertising  monetization  marketing 
april 2008 by infovore
Blackbeardblog » Blog Archive » Video Killed The 2.0 Star
"...the fact that Flickr has users who are passionate and articulate about what they love about the site is an asset. It’s also potentially a headache." A great piece by Tom Ewing on debates about brand values with an engaged audience.
flickr  marketing  brand  web20  branding  engagement  video  business 
april 2008 by infovore
stevenf.com: The First, The Free, and the Good
"My current hypothesis is that there are at least three positions of prominence in each segment -- three ways to be number one, if you will: The First One, The Free One, and The Good One."
marketing  software  development  business 
march 2008 by infovore
Waxy.org: Daily Log: The Times (UK) Spamming Social Media Sites
"Yesterday, I discovered that The Times (UK), a well-respected newspaper owned by News Corp., is involved in an extensive campaign to spam social media websites with links to Timesonline.co.uk articles." Andy Baio on the Times' involvement with SEO.
seo  journalism  online  web  newspaper  marketing  thetimes  times 
january 2008 by infovore
peterme.com :: Locating value in interaction design consultancies
"I've just been mulling over why product design firms, which create value, don’t seem to be perceived as valuable as marketing design firms."
product  design  brand  marketing  advertising 
january 2008 by infovore
Reading The Everyday
"Originally, I started a generic post on the business or marketing books I’ve read this year. But there’s only really one book I want to write about, because I think the ideas in it are incredibly important to anyone in marketing or product design. "
joemoran  business  marketing  design  product  culture  society  psychology  book  review 
january 2008 by infovore
Mr Splashy Pants Update
"in the 'sentences we never thought we’d be writing at the start of the campaign" category comes "Make the Japanese Fisheries Agency promise not to harpoon Mister Splashy Pants." Very thoughtful responses from Greenpeace.
blogs  media  marketing  viral  wordofmouth 
december 2007 by infovore
: RADIOHEAD STORE :
"Strictly limited edition 4Gb USB stick, shaped in Radiohead’s iconic "bear" image and housed in a bespoke deluxe box." Full .WAV files and some natty packaging, to boot.
radiohead  marketing  branding  audio  mp3 
december 2007 by infovore
Brand Autopsy: Buckley’s: The Good Taste of Bad Taste
"For years Buckley’s Cough Mixture, available in Canada since 1919, has been highlighting the fact their cough syrup tastes horrible, but it works." Love some of the taglines; a smart bit of marketing for the kind of products you hate but need...
advertising  branding  marketing  medicine 
november 2007 by infovore
Subtraction: If It Looks Like a Cow, Swims Like a Dolphin and Quacks Like a Duck, It Must Be Enterprise Software
"Lotus Notes, an application whose awkward integration of multiple feature sets I’ve only ever heard spoken about with violent disgust, promotes itself as freakish software. This is a campaign that can only make sense in the ... world of enterprise soft
enterprise  software  design  advertising  marketing  product 
october 2007 by infovore
ongoing · Portal
"It’s amazing how deeply embedded in our collective consciousness is the notion of the lethally impersonal corporation with a dead marketing voice."
portal  games  quotations  marketing 
october 2007 by infovore
Unit Command Climate Assessment and Survey System (UCCASS)
"The Unit Command Climate Assessment and Survey System (UCCASS) (pronounced yoo-kas) is a PHP based survey script that allows you to create online surveys." And it looks like a nice alternative to PHPESP...
php  survey  software  web  application  data  analysis  marketing 
october 2007 by infovore
The iPhone is a piece of shit, and so is your face.
'The technology is called "tactile response," and it allows you to do things like dial a phone number without staring at your screen like a shit-chucking ape.' This is funny. It may also be true.
iphone  nokia  humor  commentary  marketing  mobile 
july 2007 by infovore
Horseshoes and Hand Grenades: Joel Johnson Returns...to Spank Us All for Supporting Crap - Gizmodo
Stop buying broken products and then shrugging your shoulders when it doesn't do what it is supposed to. Stop buying products that serve any other master than you. Use older stuff that works. Make it yourself.
gadgets  technology  cretins  blog  humor  true  marketing 
february 2007 by infovore
» Apple Unveils Product Too Good To Be True » InsideMicrosoft
"That’s what it comes down to, again, after all this time: Regular phone buyers are Windows users, trying to get value for their buck..." true - but regular phone buyers also tend to be iPod buyers.
iphone  apple  business  marketing  product  ipod  sales 
january 2007 by infovore
Potlatch: the marketing 'we' and other lies
These marketing strategies are bogus forms of anti-capitalism, fraudulent denials of the unbreakable-but-contradictory relationship between quantity/exchange value and quality/use value. Between them, they promise a new economic culture, in which 'economy
business  society  advertising  marketing  economics 
september 2006 by infovore

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