"...one point I wanted to make, to all those agencies that have decided that making products is the future. That's a laudable and intelligent aim, but it took five years for BERG to go from here to here. And they're really good. They had to be focused and ambitious, working really hard. This isn't stuff you can just chuck out the back of a creative technology department  Just a thought." Yeah, there is that.

"There's a bottom-line reason most industries gave up crunch mode over 75 years ago: It's the single most expensive way there is to get the work done." Yes, yes, yes; a great article, with lots of good references.