"...as soon as consumers become used to things acting this way, they’ll start actually expecting things to act this way. And when that happens, beware any software company that doesn’t deliver the same experience. In the new world Apple will create, to ask a user to manually sync files between different devices will be the equivalent, back in the ‘80s, of asking a bunch of home computer users used to interacting with GUI’s, to use command lines instead." Yep.