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russell davies: no brand good
"If we were managing a brand would we have been so brutal and focused with these things? Probably not. It would have been someone's job to think of these as valuable brand assets and argue for their preservation. For some reason, as soon as you describe something as a brand all this fake science marketing mysticism gets invoked and paralysing decisions get made." Russell on GOV.UK
govuk  russelldavies  brands  branding  marketing  jdi 
june 2013 by infovore

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