"...as soon as consumers become used to things acting this way, they’ll start actually expecting things to act this way. And when that happens, beware any software company that doesn’t deliver the same experience. In the new world Apple will create, to ask a user to manually sync files between different devices will be the equivalent, back in the ‘80s, of asking a bunch of home computer users used to interacting with GUI’s, to use command lines instead." Yep.

"Syncing is easy and reliable - as simple as you'd expect from a games company rather than as rubbish as you get from a GPS company."

"And so my holiday was spent with games on the opposite ends of the spectrum: World of Goo's patient instruction versus Shiren's school of hard knocks. And despite their different approaches I felt that each, in their own way, did credit to the core competence of games as a medium: inspiring the pleasure of finding things out."