infovore + brands   4

russell davies: no brand good
"If we were managing a brand would we have been so brutal and focused with these things? Probably not. It would have been someone's job to think of these as valuable brand assets and argue for their preservation. For some reason, as soon as you describe something as a brand all this fake science marketing mysticism gets invoked and paralysing decisions get made." Russell on GOV.UK
govuk  russelldavies  brands  branding  marketing  jdi 
june 2013 by infovore
This Blog Sits at the: Brand tactics
"Brands are built...out of culture...out of meanings from culture. In the Volvo campaign, the meaning was safety and symbol for this safety was a little girl. Pretty standard. But this book is interested in new ways to source meaning. Let's look at new, emerging brand tactics." More excellent posts from Grant.
brands  branding  strategy  advertising  marketing 
september 2008 by infovore
This Blog Sits at the: Brands Behaving Badly
Great selection of posts on how brands need to behave (and how they sometimes fail to do so) from Grant McCracken.
brands  marketing  corporateculture  business  innovation  advertising 
august 2008 by infovore
Versus CluClu Land: O Tempora! O Mores! (pt. 2)
"...by stringing together “first-order” desires for loot and approval, these games train us to be passive pursuers of one desire after another rather than engaged critics." Part 2 of Pliskin's analysis of Benjamin Barber's "Consumed".
branding  brands  games  consumerism  book  review 
july 2008 by infovore

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