infovore + branding   23

Brand New: New Logo and Identity for Porto by White Studio
Charming branding from Porto - just a lovely use of a system, but also one with wit and charm aplenty.
design  logo  graphics  systems  branding  cities  portugal  porto 
november 2014 by infovore
russell davies: no brand good
"If we were managing a brand would we have been so brutal and focused with these things? Probably not. It would have been someone's job to think of these as valuable brand assets and argue for their preservation. For some reason, as soon as you describe something as a brand all this fake science marketing mysticism gets invoked and paralysing decisions get made." Russell on GOV.UK
govuk  russelldavies  brands  branding  marketing  jdi 
june 2013 by infovore
McSweeney’s Internet Tendency: Eeyore Gets a Marketing Boost Through Synergetic Merchandising Cross-Promotion.
"It was a sunny, tunny spring day in the Hundred Acre Wood, and Pooh and Piglet were walking along the trail, looking for something. They had forgotten what they were looking for, but decided to keep looking anyway, in case it was there. As they debated whether it was or wasn’t or could be, they came across Eeyore, who was kicking his iPhone with his hoof." Some magic from McSweeny's.
marketing  branding  pastiche  winniethepooh  writing  mcsweeneys 
june 2012 by infovore
Cereal Cartoon Characters | The Mary Sue
"Unsurprisingly, having recognizable cartoon characters on the boxes caused kids to rate a cereal as better tasting, affecting their subjective assessment of it."
marketing  branding  perception  taste 
may 2011 by infovore
Kosmograd: Branding the boroughs 2
"John Leighton's hexagonal map only extended about 6 miles from the centre of London, but it's a relatively process to extend more concentric rings of hexes, turning the Great Wen into a setting for a boardgame, Settlers of Catan or Squad Leader re-imagined upon London." Wargaming/Catan pretty much leapt into my mind, too. I like this.
london  maps  cities  hex  grid  identity  branding 
october 2009 by infovore
CR Blog » Blog Archive » Meet Mr Chicken
"You may not know his name but you will certainly know his work: Morris Cassanova (aka Mr Chicken) designs and makes signs for most of the fried chicken shops in the UK." That's a good market to have sewn up, I'd imagine.
design  uk  food  culture  branding  signage  friedchicken 
march 2009 by infovore
Wolfram Blog : Exploring Logo Designs with Mathematica
"One of my enduring passions is exploring graphic design with programmatic and generative systems. While some aspects of design require the skilled hand of the designer, others can be formalized and explored by computer. For those tasks, Mathematica is an exceptional tool." Some lovely thinking around generative design.
design  development  generative  branding  code  mathematica 
february 2009 by infovore
Chris Heathcote: anti-mega: intangible
"Are all these industries in such terminal decline that they’re grasping around for any revenue stream or way out? Or is this the converged future, where business and culture are one and the same? Not only can’t I tell whether things are real or marketing vehicles any more, I can’t even determine what’s being marketed." Chris has a point.
marketing  advertising  sales  product  branding  convergence 
february 2009 by infovore
Julia Roberts | A Better Course
"Of all the adverts I’ve seen this year, I think this (late entry) surprised me the most. Not because of the concept - the hilarious coincidence that sometimes people who are not famous share names with people who are famous has been used before - or the clumsy copy. It surprised me because I actually know the person in the photograph. And she really is called Julia Roberts." So do I. She really is, you know.
advertising  marketing  branding 
december 2008 by infovore
At 10:10, a watch smiles
"Timex sets their watches to precisely 10:09:36 while Rolex waits almost a minute until 10:10:31." Some lovely observations collated by Kottke.
clocks  watches  timepieces  advertising  branding  marketing 
december 2008 by infovore
ANTREPO4.COM OUTPUT REPORT: Movie Posters with brand integration
"Alternate movie posters about film brand integration." Beautiful, typographically speaking, and definitely honest.
typography  design  branding  productplacement  posters  movies 
october 2008 by infovore
This Blog Sits at the: Brand tactics
"Brands are built...out of culture...out of meanings from culture. In the Volvo campaign, the meaning was safety and symbol for this safety was a little girl. Pretty standard. But this book is interested in new ways to source meaning. Let's look at new, emerging brand tactics." More excellent posts from Grant.
brands  branding  strategy  advertising  marketing 
september 2008 by infovore
Amy's Robot: McConaughey™
"If you think of Matthew McConaughey as a celebrity product, he's one of the most consistently branded and immediately recognizable products on the planet... The man is a rigorously disciplined marketing genius." Amazing.
matthewmcconaughey  branding  surfing  weed  genius  marketing  brand  selfpromotion 
august 2008 by infovore
Versus CluClu Land: O Tempora! O Mores! (pt. 2)
" stringing together “first-order” desires for loot and approval, these games train us to be passive pursuers of one desire after another rather than engaged critics." Part 2 of Pliskin's analysis of Benjamin Barber's "Consumed".
branding  brands  games  consumerism  book  review 
july 2008 by infovore
Favourite Monkey Crisps | A Better Course
"...making that context a part of your marketing is going to be much more relevant to customers than being dismissive of your competitors could ever be." Alex on marketing and copywriting, again. Good stuff (and: good snacks!)
copywriting  marketing  branding  advertising  snacks  snackfood  crisps 
june 2008 by infovore
This Bottle | A Better Course
"people... are going to judge your product on that single thing that you think is so important... Have you thought through everything about that? Are you happy with dealing with all those implications?"
marketing  branding  copywriting  hackability  media  advertising 
june 2008 by infovore
Loyalty inflation | A Better Course
"I always want to see more marketing that solves problems, and liked the idea that a loyalty scheme could solve more problems than the fake “I have to pay for ten out of ten coffees rather than nine out of ten” kind of problem."
loyalty  brand  branding  marketing  premium  product  design 
april 2008 by infovore
Blackbeardblog » Blog Archive » Video Killed The 2.0 Star
"...the fact that Flickr has users who are passionate and articulate about what they love about the site is an asset. It’s also potentially a headache." A great piece by Tom Ewing on debates about brand values with an engaged audience.
flickr  marketing  brand  web20  branding  engagement  video  business 
april 2008 by infovore
"Strictly limited edition 4Gb USB stick, shaped in Radiohead’s iconic "bear" image and housed in a bespoke deluxe box." Full .WAV files and some natty packaging, to boot.
radiohead  marketing  branding  audio  mp3 
december 2007 by infovore
Brand Autopsy: Buckley’s: The Good Taste of Bad Taste
"For years Buckley’s Cough Mixture, available in Canada since 1919, has been highlighting the fact their cough syrup tastes horrible, but it works." Love some of the taglines; a smart bit of marketing for the kind of products you hate but need...
advertising  branding  marketing  medicine 
november 2007 by infovore - Lego Rocks (Redux)
Wow. Just wow. Phenomenal print adverts for Lego, that manage to sum up the brand so well.
advertising  branding  graphicdesign  lego 
september 2007 by infovore
Hausschrift-Liste Unternehmen-zu-Schrift - TypoWiki
List of corporations, and their "official" typeface (usually for their logotype, but also for other things).
article  typefaces  typography  corporate  design  branding  identity 
june 2007 by infovore

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