infovore + brand   9

Ryanair: "Lunatic bloggers can keep the blogosphere" | Media |
"Ryanair can confirm that a Ryanair staff member did engage in a blog discussion. It is Ryanair policy not to waste time and energy corresponding with idiot bloggers and Ryanair can confirm that it won't be happening again." Ryanair's social media strategy is pretty much on-brand, it seems.
marketing  socialmedia  blogging  brand  ryanair  ohdear 
february 2009 by infovore
Whose day? | A Better Course
"The moisturiser, far from the trusted friend and counsellor of the first reading, is The Picture of Dorian Gray." Alex tries to read that Nivea ad that's all over stations right now. It is confusing.
advertising  product  brand 
november 2008 by infovore
I Believe in Advertising | Advertising Blog & Community » Stella Artois: PSP
"Anecdotal feedback also confirmed that without exception, the PSP was regarded as the best sales presenter ever received. As a result, Foster’s is now reviewing further rollout of the tool." Fosters use a pre-loaded PSP as sales demonstration tool; it does very well.
psp  advertising  marketing  brand  promotion  fosters  stellaartois  australia 
august 2008 by infovore
Chris Heathcote: anti-mega: this is not my beautiful house
"Just as the words consumer and user are condesending to people, the word experience is condesending to the activity of people, or life. And it’s condescending to the people who work hard to create the products and services. Everyone seems to be an experience manager these days, but we should be proud of what we do." When Heathcote blogs, he blogs big. Great post.
management  design  hr  experience  userexperience  brand  strategy  service 
august 2008 by infovore
Amy's Robot: McConaughey™
"If you think of Matthew McConaughey as a celebrity product, he's one of the most consistently branded and immediately recognizable products on the planet... The man is a rigorously disciplined marketing genius." Amazing.
matthewmcconaughey  branding  surfing  weed  genius  marketing  brand  selfpromotion 
august 2008 by infovore
IBM Slides
"It's 1975 And This Man Is About To Show You The Future. (Scenes From An IBM Slide Presentation)" Such typefaces; such hair.
advertising  art  brand  computing  business  corporate  presentation  slideshow  ibm 
july 2008 by infovore
Loyalty inflation | A Better Course
"I always want to see more marketing that solves problems, and liked the idea that a loyalty scheme could solve more problems than the fake “I have to pay for ten out of ten coffees rather than nine out of ten” kind of problem."
loyalty  brand  branding  marketing  premium  product  design 
april 2008 by infovore
Blackbeardblog » Blog Archive » Video Killed The 2.0 Star
"...the fact that Flickr has users who are passionate and articulate about what they love about the site is an asset. It’s also potentially a headache." A great piece by Tom Ewing on debates about brand values with an engaged audience.
flickr  marketing  brand  web20  branding  engagement  video  business 
april 2008 by infovore :: Locating value in interaction design consultancies
"I've just been mulling over why product design firms, which create value, don’t seem to be perceived as valuable as marketing design firms."
product  design  brand  marketing  advertising 
january 2008 by infovore

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