infovore + advertising   47

potlatch: how not to save a tiger
"The therapeutic role of digital media is to allow an instrumental view of social relations to be propagated, in which the instrument somehow suspends any sense of moral causality or responsibility. Between the 'input' and the 'output' is a machine that we are blissfully unable or unwilling to understand. Hence, the possibility that clicking "send" might stop a stoning in Iran." This is very good.
willdavies  charity  connections  seams  logic  advertising 
june 2012 by infovore
Creative Destruction: How Advertising Is Swallowing the Creative Class
"I'm sure the first thing that came out of the Gutenberg press wasn't that great," she said. "The Bible?" asked the startled moderator. "No, I'm sure there was a lot of crap before then..." "No, I think the Bible was the first thing." (Bookmarked for this quotation alone).
advertising  creovation 
may 2012 by infovore
Boutiquiers « Matthew Sheret
"A nation, then, of agile operators, tailoring solutions to personal demand and producing the highest quality work possible. That’s a motivating image."
business  manufacturing  advertising  making  translation 
august 2011 by infovore
intercourse with biscuits - the anti-coren market
"Unless your surname's Coren you're going to need some help getting into the journalism industry." Great advertising from the Press Gazette
nepotism  journalism  pressgazette  advertising 
january 2010 by infovore
Art Game Star Jason Rohrer Joins Ad Collective | GameCulture
"After a stint shuttling back and forth from his farm in upstate New York to LA, where he consulted on a project for Steven Spielberg and EA, Rohrer has now joined the roster of multimedia stars at Tool of North America, which produces high-end commercials and interactive campaigns for the top advertising firms in the nation." Hmm.
games  advertising  jasonrohrer  notsure 
june 2009 by infovore
Art & Copy Film / Welcome
"ART & COPY reveals the stories behind and the personal odysseys of some of the most influential advertising visionaries of our time and their campaigns, including Lee Clow (Apple Computer 1984, and today’s iPod); Dan Wieden (“Just Do It”); Phyllis K. Robinson (who invented the “me generation” with Clairol); Hal Riney (who helped President Reagan get re-elected); and George Lois (who saved MTV and launched Tommy Hilfiger overnight). Directed by Doug Pray (SURFWISE, HYPE!, SCRATCH), ART & COPY captures the creative energy and passion behind the iconic campaigns that have had a profound impact on American culture." Sounds good - Scratch was excellent.
advertising  copywriting  film  documentary  dougpray  movies 
june 2009 by infovore
Honda Insight - Let It Shine on Vimeo
Yes, it's advertising, but that's really, really, really clever. Nicely done.
video  marketing  honda  advertising  unconventional  surprising 
april 2009 by infovore
Origami In the Pursuit of Perfection on Vimeo
"Commissioned by the advertising agency Nordpol+ Hamburg I designed the origami models and consulted the stopmotion as well as the computer animators of this world wide corporate movie that tells the story of the japanese sports brand ASICS. The movie won a Grand Prix at the Eurobest, gold at the New York festival, gold at the London International Awarts, silver at the Clio in Miami and two times bronze at ADC Germany." And it deserves all those awards; a beautiful piece of animation and paper-folding.
animation  advertising  stopmotion  trainers  motiongraphics  orgiami  asics  onitsuka 
march 2009 by infovore
Chris Heathcote: anti-mega: intangible
"Are all these industries in such terminal decline that they’re grasping around for any revenue stream or way out? Or is this the converged future, where business and culture are one and the same? Not only can’t I tell whether things are real or marketing vehicles any more, I can’t even determine what’s being marketed." Chris has a point.
marketing  advertising  sales  product  branding  convergence 
february 2009 by infovore
Whopper Sacrifice: Ditch 10 Friends, Get a Free Whopper | So Good
"Instead of encouraging you to join a group, find new friends, or spread the word, Burger King’s new Whopper Sacrifice Application is offering you a free Whopper if you DE-FRIEND 10 people from your friend list." Um.
marketing  advertising  facebook  friending  burgerking  insidious 
january 2009 by infovore
YouTube - Japanese PS3 Bioshock ad
Japanese Bioshock commercial. Nifty: no in-game footage, but there's something that feels like it overlaps right.
games  advertising  bioshock  japan 
january 2009 by infovore
The weird science of stock photography. - By Seth Stevenson - Slate Magazine
"I was startled to realize that stock photo and video purveyors actually create material in anticipation of demand... These suppliers of the world's commercial imagery are making bets on what life will look and feel like in the near future." But of course.
advertising  marketing  photography  prediction  stock  future  stockphotography  gettyimages 
december 2008 by infovore
Julia Roberts | A Better Course
"Of all the adverts I’ve seen this year, I think this (late entry) surprised me the most. Not because of the concept - the hilarious coincidence that sometimes people who are not famous share names with people who are famous has been used before - or the clumsy copy. It surprised me because I actually know the person in the photograph. And she really is called Julia Roberts." So do I. She really is, you know.
advertising  marketing  branding 
december 2008 by infovore
YouTube - Tiger Woods 09 - Walk on Water
Powazek is right; this is definitely smart advertising, and full props to EA/W+K for just taking the credit and not trying to make it "viral"; it'll do that anyway. Although: it really is a glitch, you know.
advertising  marketing  games  ea  wiedenandkennedy  youtube  video  viral  smart 
december 2008 by infovore
At 10:10, a watch smiles
"Timex sets their watches to precisely 10:09:36 while Rolex waits almost a minute until 10:10:31." Some lovely observations collated by Kottke.
clocks  watches  timepieces  advertising  branding  marketing 
december 2008 by infovore
Whose day? | A Better Course
"The moisturiser, far from the trusted friend and counsellor of the first reading, is The Picture of Dorian Gray." Alex tries to read that Nivea ad that's all over stations right now. It is confusing.
advertising  product  brand 
november 2008 by infovore
Barnardo's I Children in trouble online ads I Hunting ad
"This shocking but real dialogue that features in this film gives a clear indication of how the UK today is demonising children." Powerful advertising, for a strong campaign.
children  advertising  campaign  society  barnardos  uk 
november 2008 by infovore
russell davies: design engaged the second
"The dataspace of the well-tempered environment will soon be invaded by logos, credits, banners and offers. The financial temptations will, I suspect, be too hard to resist." Loads of excellent stuff in here besides this, though. Can't recommend enough.
ubicomp  spimes  design  spam  cities  totalexperiencedesign  data  visualisation  information  advertising 
october 2008 by infovore
YouTube - Samsung Omnia (i900) Unboxing
This is wonderful "wilfully fictional" advertising: an affectionate pastiche of the geek's love of unboxing videos, with some wish-fulfillment as to what unboxing ought to really look like.
youtube  samsung  marketing  wilfullyfictional  advertising  unboxing  pastiche 
october 2008 by infovore
Politics, GTFO
"Do you really want them campaigning in your hobby? I don’t."
games  advertising  politics  campaigning 
october 2008 by infovore
Chris Heathcote: anti-mega: you're doing it wrong
"The big dilemma is that needs are different. I’m normally on Mobile Google Maps when I’m frantically trying to find a place, often the hotel I’ve booked. I’m lost, I want to sleep – I’m not exploring the possibility space, and I don’t want to wade through marketing garbage. Note that this doesn’t make sense for these kinds of advertisers either: I’ve booked already, and I don’t want alternatives." Once again, the problems of the mobile context (rather than the mobile technology) rear their heads.
mobile  advertising  geo  geolocational  maps  google 
october 2008 by infovore
MEX - the strategy forum for mobile user experience - Is it time Blyk was re-classified?
"Content is an expensive, messy business and fraught with quality risk. Network resources like minutes and texts are an attractive commodity and one where the wholesale price is falling all the time." Interesting analysis of Blyk.
mobile  advertising  media  content  network  blyk 
october 2008 by infovore
Seth's Blog: What advertising can't fix
"Microsoft may very well not be broken. The world needs reliable bureaucracies that mollify the needs of corporations and individuals in the center of the market. But if it is broken, advertising isn't going to fix it."
marketing  microsoft  strategy  google  apple  advertising  sethgodin 
september 2008 by infovore
This Blog Sits at the: Brand tactics
"Brands are built...out of culture...out of meanings from culture. In the Volvo campaign, the meaning was safety and symbol for this safety was a little girl. Pretty standard. But this book is interested in new ways to source meaning. Let's look at new, emerging brand tactics." More excellent posts from Grant.
brands  branding  strategy  advertising  marketing 
september 2008 by infovore
This Blog Sits at the: Brands Behaving Badly
Great selection of posts on how brands need to behave (and how they sometimes fail to do so) from Grant McCracken.
brands  marketing  corporateculture  business  innovation  advertising 
august 2008 by infovore
I Believe in Advertising | Advertising Blog & Community » Stella Artois: PSP
"Anecdotal feedback also confirmed that without exception, the PSP was regarded as the best sales presenter ever received. As a result, Foster’s is now reviewing further rollout of the tool." Fosters use a pre-loaded PSP as sales demonstration tool; it does very well.
psp  advertising  marketing  brand  promotion  fosters  stellaartois  australia 
august 2008 by infovore
IBM Slides
"It's 1975 And This Man Is About To Show You The Future. (Scenes From An IBM Slide Presentation)" Such typefaces; such hair.
advertising  art  brand  computing  business  corporate  presentation  slideshow  ibm 
july 2008 by infovore
Favourite Monkey Crisps | A Better Course
"...making that context a part of your marketing is going to be much more relevant to customers than being dismissive of your competitors could ever be." Alex on marketing and copywriting, again. Good stuff (and: good snacks!)
copywriting  marketing  branding  advertising  snacks  snackfood  crisps 
june 2008 by infovore
This Bottle | A Better Course
"people... are going to judge your product on that single thing that you think is so important... Have you thought through everything about that? Are you happy with dealing with all those implications?"
marketing  branding  copywriting  hackability  media  advertising 
june 2008 by infovore
russell davies: pre-experience design
"if we're trying to create great experiences, that we align the expectations to help the case we want to make."
design  experience  advertising  desire  psychology  behaviour 
may 2008 by infovore
Lifeblog: Blood from stone: Don't focus on ad revenue from social networking services
"I've never been satisfied with folks trying to build services that generate 'eyeballs' just to 'monetize' that traffic with ads." Charlie rightly lays into the monetizers.
socialnetworking  socialsoftware  socialmedia  social  business  advertising  monetization  marketing 
april 2008 by infovore
Flickr: Photos from the decapitator
the_decapitator: he finds ordinary bus-shelter adverts, and then graphically - and entertainigly - decapitates someone in them. entertaining! subversive! hurrah for culture hacking.
culture  hack  hacking  advertising  humour  subversive  silly 
january 2008 by infovore
I Believe in Advertising | Advertising Blog & Community » Volkswagen Tiguan: The moving city
Lovely commercial for a Volkswagen SUV - "The city never rests; enjoy the movement." Not sure a SUV is the best way to enjoy the movement, but I say their point.
advertising  commercial  tv  car 
january 2008 by infovore :: Locating value in interaction design consultancies
"I've just been mulling over why product design firms, which create value, don’t seem to be perceived as valuable as marketing design firms."
product  design  brand  marketing  advertising 
january 2008 by infovore
Katy is blogging again. Hurrah! It looks good, so far.
blogging  friends  media  planning  advertising 
january 2008 by infovore
Chris Heathcote: anti-mega: blog all dog-eared pages: Truth, Lies and Advertising by Jon Steel
"There are a lot of similarities between design and advertising, notably the treatment of real market feedback and the opinion of the client, and I think this book nails when and how to do proper user research."
advertising  analysis  nonfiction  book  commentary 
december 2007 by infovore
Brand Autopsy: Buckley’s: The Good Taste of Bad Taste
"For years Buckley’s Cough Mixture, available in Canada since 1919, has been highlighting the fact their cough syrup tastes horrible, but it works." Love some of the taglines; a smart bit of marketing for the kind of products you hate but need...
advertising  branding  marketing  medicine 
november 2007 by infovore
Subtraction: If It Looks Like a Cow, Swims Like a Dolphin and Quacks Like a Duck, It Must Be Enterprise Software
"Lotus Notes, an application whose awkward integration of multiple feature sets I’ve only ever heard spoken about with violent disgust, promotes itself as freakish software. This is a campaign that can only make sense in the ... world of enterprise soft
enterprise  software  design  advertising  marketing  product 
october 2007 by infovore - Lego Rocks (Redux)
Wow. Just wow. Phenomenal print adverts for Lego, that manage to sum up the brand so well.
advertising  branding  graphicdesign  lego 
september 2007 by infovore
Times to Stop Charging for Parts of Its Web Site - New York Times
"...indirect readers, unable to get access to articles behind the pay wall and less likely to pay subscription fees than the more loyal direct users..." - you don't say?
paywall  business  advertising  online  newmedia  newspaper  newyorktimes  publishing  journalism 
september 2007 by infovore
Unpacking the Zeitgeist
" which step in this narrative would my 1977-era audience first say "you've got to be shitting me!" ... and when would they start moaning and holding their head in their hands?"
wow  spamming  advertising  goldfarming  futureshock 
july 2007 by infovore
Potlatch: the marketing 'we' and other lies
These marketing strategies are bogus forms of anti-capitalism, fraudulent denials of the unbreakable-but-contradictory relationship between quantity/exchange value and quality/use value. Between them, they promise a new economic culture, in which 'economy
business  society  advertising  marketing  economics 
september 2006 by infovore

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