"If thousands and thousands of people are making games, then it's entirely unimportant if 99% of them are absolute garbage. That top 1% will still consist of plenty of games for us to play, and they'll be great." Lots of great quotations in this smart post from Bill Harris; this is just one, but I recommend the whole thing.

"...our top three franchises, Call of Duty, Guitar Hero, and World of Warcraft, accounted for approximately 68% of our net revenues for the year ended December 31, 2009. We expect that a limited number of popular franchises will increasingly produce a disproportionately high percentage of our revenues and profits." How depressing. Bill Harris delves into Activision's latest financial report and finds more rational behind the crazy Infinity Ward shenanigans of the past week.

'"We have a real culture of thrift," [Kotick] said. "The goal that I had in bringing a lot of the packaged goods folks into Activision about 10 years ago was to take all the fun out of making video games." And then, to ensure there was no confusion in his message, he added that he has tried to instill "skepticism, pessimism, and fear" of the economic downturn into the corporate culture at Activision. "We are very good at keeping people focused on the deep depression," he said.' Bobby Kotick. What a guy. What a CEO. What a leader.

"There are many reasons one might want to book a commerical space flight, but fleeing Earth just to reclaim rights on a crappy thrash metal midi track you made in Guitar Hero: World Tour when you were 16 and had way too much free time is never going to be one of them." EULA fail.

'"With respect to the franchises that don’t have the potential to be exploited every year across every platform, with clear sequel potential that can meet our objectives of, over time, becoming $100 million-plus franchises, that’s a strategy that has worked very well for us," Kotick said.' Kotick is very serious about his use of the word 'exploit'.

""The ability to offer these songs on a subscription basis may very well result in the newest subscription opportunity in our portfolio," he said." Kotick wants you to pay Activision to subscribe to UGC. Oh dear.

"Every time Bobby Kotick opens his mouth, I see a giant cow with "GUITAR HERO" branded on its side, and Bobby Kotick is squeezing two teats as fast as he can."