hbrinthenews + superconsumers   23

Strategy + Business reviews Superconsumers
In 200 powerful pages, marketing consultant Eddie Yoon finally puts some meat on the bones of an idea that’s been floating around marketing for years, and applies a process to it.
superconsumers  2017front  hbspnews  strategyandbusiness 
january 2017 by hbrinthenews
The Economist covers Superconsumers
Only a tenth of customers are super-consumers but they account for 30-70% of sales, an even greater share of profits and almost 100% of “customer insights”, says a new book, “Super-Consumers”, written by Eddie Yoon of the Cambridge Group, a consultancy.
superconsumers  2017front  hbspnews  economist 
december 2016 by hbrinthenews

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