gohai + advertising   37

Can Art Change Minds About Climate Change? New Research Says It Can—But Only If It's a Very Specific Kind of Art | artnet News
"In a new paper published in the journal Psychology of Aesthetics, Creativity and the Arts, Laura Kim Sommer and Christian A. Klöckner of the Norwegian University of Science and Technology have identified a narrow set of parameters for what makes activist art effective in altering public opinion. (..)

Based on the results, researchers were able to divide the show into four categories: “the comforting utopia,” “the challenging dystopia,” “the mediocre mythology,” and “the awesome solution.”

In the end, only three works among the 37 on view made people feel like they were able to do something about climate change. All three, which were categorized under “the awesome solution,” were “beautiful and colorful depictions of sublime nature that are showing solutions to environmental problems,” Klöckner and Sommer wrote. (..)

To the researchers surprise, the participatory works on view did not have much effect on visitors. “It did not make them reflect much on their own role within the climate crisis or the consequences a changing climate would have for them,” Sommer told artnet News in an email. “It just gave them a sense of belonging, which is why we called it the ‘comforting utopia.’ I was expecting that offering people a way to participate would lead to more engagement. But it seems that people want to be made aware of something awe-inspiring by someone that thinks differently, rather than be part of the creative process.”"
art  activist  climatechange  environment  advertising  impact  study  participatory 
17 days ago by gohai
Somewhat unrelated: we used to do a lot of business with supermicro. In a meetin... | Hacker News
"Somewhat unrelated: we used to do a lot of business with supermicro. In a meeting one time I asked one of their guys why their billboards are so weird looking (anyone who’s driven down 880 past their building knows what I’m taking about). They have these billboards that have weird slogans and super amateur looking graphics that look like they were made in MS paint.

So I asked the guy about them cause I thought it was funny that such a big company had such cheap looking marketing. And he said: “yeah our CEO couldn’t believe how much money some agency was going to charge us to design a marketing campaign, so he just did it himself on his computer in like 2 days”"
siliconvalley  advertising  ceo  supermicro 
may 2019 by gohai
My Stepdad's Huge Dataset
"I was in a rented home being used as a set somewhere in the hills north of Los Angeles. “You have to say ‘stepmom’ three times before we get to the sex, then you can just call her ‘mom,’” the director told the younger of the two actresses. “Also, remember to say, ‘This is wrong!’ or ‘This is fucked up!’ once or twice, but never the word ‘No!’ because that messes up the consent.” The director then told the other actor there, who was playing the stepson, to refer explicitly to “being home from college” in order to establish that his character was over eighteen. (..)

But between 2006 and 2007, the adult video business changed dramatically. Internet porn swallowed up the entire industry through the “tube sites”—porn-specific YouTube knockoffs like YouPorn, RedTube, and the unquestioned winner of the competition among them, Pornhub. These sites are owned by larger entities that are typically not based in the Valley. (..)

MindGeek is a Montreal-based juggernaut that owns most of the top-ten tube sites, including Pornhub. It also owns key LA-based studios like Brazzers, Reality Kings, Digital Playground, Mofos, and the gay-focused Sean Cody. (..)

Big Porn’s new business model is online advertising. MindGeek boasts that it employs over 1,000 tech workers worldwide, with its main center of operations in Montreal. Many of these employees are tasked with compiling, analyzing, and interpreting the data generated by users, which is then used to sell targeted ads.
In other words, the tube sites make money the same way that Facebook does. And the fact that the same companies also own many of the big studios means that they can use the data they collect not only to sell targeted ads but to make their videos even more engaging so that users spend even more time watching them, thus generating even more data. They are creating a vertically integrated data porn empire."
porn  data  pornhub  socal  valley  advertising  verticalintegration  targeting 
december 2018 by gohai
Peace Love Linux
The Photos taken April 2001 for a campaign beginning September 2001 Now, only two years on and it’s a retro thing as the world has moved on, technology shares have plummeted, internet start ups hve collapsed and the brave new world has faltered.
ibm  linux  2001  advertising  photos  opensource  freesoftware 
october 2018 by gohai
This Blatant Knockoff Diesel Store on Canal Street Is a Real Diesel Store in Disguise – Adweek
"Here’s a brilliant little stunt from Publicis timed to Fashion Week New York—a storefront on Canal Street called Deisel that appears to be a blatant knock-off store, but which is actually an official Diesel store in disguise."
advertising  diesel  nyc  fake  chic  canalstreet  latecapitalism 
february 2018 by gohai
Angry Advertisers Flood Highways with Czech Flag In Protest - Prague, Czech Republic
"A new law banning billboards from primary roads takes effect across the Czech Republic on September 1. The legislation states that billboards cannot appear within 250 meters of motorways and 50 meters from 1st class roads. The measure is meant to ensure the safety of drivers who can be distracted by billboard advertising, says the Transport Ministry’s road safety department, BESIP. But a number of advertisers are speaking out against it, saying the law could have a devastating effect on businesses. One company has reacted to the ban with a particularly grand gesture.
Czech Outdoor, an arm of the BigBoard company, which manages the country’s largest network of advertising space, has complied with the law by removing its signage, but instead of blank space, motorists will see a flood of Czech flags. Fiery protest or strategic PR move? Both, says Czech marketing industry insider Markething.cz, posting on Facebook: “What are you going to do when the state bans you from advertising on almost a thousand billboards along the highway? If you are BigBoard, you will have the Czech flag on them. Because State symbols can’t be removed.”"
czech  flag  highway  surreal  advertising 
february 2018 by gohai
Meet Kevin Ashton, Father of the Internet of Things
"The idea of Internet of Things was born when Kevin Ashton [of Procter & Gamble] wondered what was happening to a certain shade of brown lipstick."
iot  history  lipstick  advertising  procter&gamble 
august 2017 by gohai
Google will track your shopping trips to prove its ads work
"If you collect email information at the point of sale for your loyalty program, you can import store transactions directly into AdWords yourself or through a third-party data partner. And even if your business doesn't have a large loyalty program, you can still measure store sales by taking advantage of Google's third-party partnerships, which capture approximately 70% of credit and debit card transactions in the United States."
google  capture  data  evil  pos  store  advertising 
may 2017 by gohai
From UFC Octagon Girl to Pop Artist | The Creators Project
"You might recognize Brittney Palmer from a Playboy cover, or as a scantily clad UFC "Octagon Girl," i.e., one who struts her stuff holding a number to announce what round it is in a professional fight, or whatever. But Palmer's much more than the sum of her million-ish Instagram followers: painting is her passion."
creatorsproject  painting  wtf  advertising 
january 2017 by gohai
Facebook Lets Advertisers Exclude Users by Race - ProPublica
"Imagine if, during the Jim Crow era, a newspaper offered advertisers the option of placing ads only in copies that went to white readers.
That’s basically what Facebook is doing nowadays.
The ubiquitous social network not only allows advertisers to target users by their interests or background, it also gives advertisers the ability to exclude specific groups it calls “Ethnic Affinities.” Ads that exclude people based on race, gender and other sensitive factors are prohibited by federal law in housing and employment."
advertising  facebook  targeting  race 
december 2016 by gohai
Volkswagen - Timeline
Voor wanneer je alles in de gaten wilt houden: Volkswagen Area View.
advertising  chameleon  eyes  moving 
december 2016 by gohai
Intel is laying off a major portion of its wearables group | TechCrunch
"Now, according to sources close to the company, Intel is planning to take a major step back from its investment in the space — or possibly even exit wearables altogether. The changes will include a large number of layoffs in NDG, along with the larger New Technologies Group into which it was folded back in April of last year — a move already viewed at the time by some as an early sign of Intel’s displeasure with its wearables division."
wearable  art  funding  intel  exit  anoukwipprecht  technology  advertising 
november 2016 by gohai
How Much Did It Cost AOL To Send Us Those CDs In The 90s? "A Lot!," Says Steve Case | TechCrunch
"Over $300 million :-) At one point, 50% of the CD’s produced worldwide had an AOL logo on it."
aol  cd  cdrom  advertising  frisbee 
october 2016 by gohai
98 personal data points that Facebook uses to target ads to you - The Washington Post
"Targeting options for Facebook advertisers*
1. Location
2. Age
3. Generation
4. Gender
5. Language
6. Education level
7. Field of study
8. School
9. Ethnic affinity
10. Income and net worth
11. Home ownership and type
12. Home value
13. Property size
14. Square footage of home
15. Year home was built
16. Household composition
17. Users who have an anniversary within 30 days
18. Users who are away from family or hometown
19. Users who are friends with someone who has an anniversary, is newly married or engaged, recently moved, or has an upcoming birthday
20. Users in long-distance relationships
21. Users in new relationships
22. Users who have new jobs
23. Users who are newly engaged
24. Users who are newly married
25. Users who have recently moved
26. Users who have birthdays soon
27. Parents
28. Expectant parents
29. Mothers, divided by “type” (soccer, trendy, etc.)
30. Users who are likely to engage in politics
31. Conservatives and liberals
32. Relationship status
33. Employer
34. Industry
35. Job title
36. Office type
37. Interests
38. Users who own motorcycles
39. Users who plan to buy a car (and what kind/brand of car, and how soon)
40. Users who bought auto parts or accessories recently
41. Users who are likely to need auto parts or services
42. Style and brand of car you drive
43. Year car was bought
44. Age of car
45. How much money user is likely to spend on next car
46. Where user is likely to buy next car
47. How many employees your company has
48. Users who own small businesses
49. Users who work in management or are executives
50. Users who have donated to charity (divided by type)
51. Operating system
52. Users who play canvas games
53. Users who own a gaming console
54. Users who have created a Facebook event
55. Users who have used Facebook Payments
56. Users who have spent more than average on Facebook Payments
57. Users who administer a Facebook page
58. Users who have recently uploaded photos to Facebook
59. Internet browser
60. Email service
61. Early/late adopters of technology
62. Expats (divided by what country they are from originally)
63. Users who belong to a credit union, national bank or regional bank
64. Users who investor (divided by investment type)
65. Number of credit lines
66. Users who are active credit card users
67. Credit card type
68. Users who have a debit card
69. Users who carry a balance on their credit card
70. Users who listen to the radio
71. Preference in TV shows
72. Users who use a mobile device (divided by what brand they use)
73. Internet connection type
74. Users who recently acquired a smartphone or tablet
75. Users who access the Internet through a smartphone or tablet
76. Users who use coupons
77. Types of clothing user’s household buys
78. Time of year user’s household shops most
79. Users who are “heavy” buyers of beer, wine or spirits
80. Users who buy groceries (and what kinds)
81. Users who buy beauty products
82. Users who buy allergy medications, cough/cold medications, pain relief products, and over-the-counter meds
83. Users who spend money on household products
84. Users who spend money on products for kids or pets, and what kinds of pets
85. Users whose household makes more purchases than is average
86. Users who tend to shop online (or off)
87. Types of restaurants user eats at
88. Kinds of stores user shops at
89. Users who are “receptive” to offers from companies offering online auto insurance, higher education or mortgages, and prepaid debit cards/satellite TV
90. Length of time user has lived in house
91. Users who are likely to move soon
92. Users who are interested in the Olympics, fall football, cricket or Ramadan
93. Users who travel frequently, for work or pleasure
94. Users who commute to work
95. Types of vacations user tends to go on
96. Users who recently returned from a trip
97. Users who recently used a travel app
98. Users who participate in a timeshare"
facebook  signals  advertising  targeting  profiling  list  user  person 
september 2016 by gohai
Solving a Century-Old Typographical Mystery - The Atlantic
"This is the story of how I ended up captivated by a chance encounter with a 135-year-old newspaper advertisement—and how the random face staring back at me from the archives would reveal the surprising origins of ASCII art, a graphic design technique that’s usually associated with 20th-century computer art. (..)
I was a software developer at the Times working in the cubicle next to Derek when he built TimesMachine, and I felt the ads deserved a viewer all of their own. (..)
I couldn’t believe what I was seeing. The face resembles modern ASCII art, but it was published at a time— March 20, 1881—that seemed impossibly early. (..)
On February 27, 1881, the Brooklyn Furniture Company ran an ad proclaiming “the President of the Brooklyn Furniture Company has decided to make sweeping reductions in prices,” and it featured the side profile of a genial and balding man rendered simply in text using the letters B, F, and C. (..)
I felt like an archaeologist who picks up an ancient clay urn and finds a modern emoji on it."
asciiiart  typography  advertising  nyt  brooklyn 
june 2016 by gohai
Y Combinator's Xerox Alto: restoring the legendary 1970s GUI computer
"The Alto has an unusual portrait-format display, intended to match an 8½" by 11" page of paper. Most displays of the time were character-oriented, but the Alto had a bitmapped display, with each of the 606x808 pixels controllable independently. (..) Other significant programs included email, file transfer (FTP) and an integrated circuit editor. (..) Amazingly, Alan Kay even predicted ad blockers in his 1972 Dynabook paper: "One can imagine one of the first programs an owner will write is a filter to eliminate advertising!""
xerox  alto  computer  history  alankay  drawingcircuits  adblocker  smalltalk  dynabook  advertising  portrait  aspect  display  paper  gui 
june 2016 by gohai
AEC-Drohnen machen sich selbständig - ooe.ORF.at
"Die internationale Nachfrage nach den LED-bestückten Drohnen sei so hoch, dass man sie in eine Tochtergesellschaft ausgliedert, teilte das AEC mit. (..) Bei der Klangwolke 2012 zeichneten 50 Drohnen ein riesiges Auge in den Himmel. Es folgten weitere prestigeträchtige Auftritte. So buchte Paramount den Schwarm, um als Promotion für den Film „Star Trek - Into Darkness“ ein riesiges Star-Trek-Logo direkt neben der Londoner Tower Bridge in die Nacht zu malen. (..) „Bis jetzt haben wir die Spaxels als Profit-Center innerhalb des Futurelab geführt und aus dessen Umsatzerlösen sämtliche operative bzw. Entwicklungsaufwände von 2,5 Millionen Euro finanziert“, erklärt Schwarzmair. (..) Ein Auftritt der Spaxels ist übrigens ab 50.000 Euro zu haben. Ein Flug mit allen 100 Drohnen kostet rund 250.000 Euro."
aec  arselectronica  drones  might  advertising 
june 2016 by gohai
The Feed Is Dying
The reverse-chronological social media feed — the way you’ve read Instagram, Twitter, Facebook, and blogs (which is to say, the internet) at various points over the last decade, updates organized according to the time they were posted, refreshed at the top of the screen — no longer really makes sense. The unfiltered informational cascade that defined the internet of the 2010s is going the way of the front-page-style web portal: It’s an outdated way of processing online information. (..) Unfortunately, chronological order doesn’t scale well. Once a medium or platform has had its here-comes-everyone moment, the stuff you actually want to see gets buried in an undifferentiated stream — imagine a library organized chronologically, or even the morning edition of a newspaper. People are doing too many things and they are happening all at once, and the once-coherent experience of people using a platform unravels into noise. (..) And so: Enter the curated feed.
web  feed  socialmedia  twitter  facebook  instagram  noise  curation  neutrality  advertising 
may 2016 by gohai
Almost Nothing About the ‘Apple Harvests Gold From iPhones’ Story Is True | Motherboard
You may have seen a viral headline floating around over the last few days: Apple recycled $40 million worth of gold last year, which was extracted from iPhones. Almost none of what was reported is true.
apple  recycling  ewaste  robot  advertising  wtf  gold 
april 2016 by gohai
Ars Electronica zieht positive Bilanz - ooe.ORF.at
"Die Linzer Ars Electronica hat ein wirtschaftlich erfolgreiches Jahr 2015 hinter sich: Vor allem das Projektgeschäft - etwa mit der Drohnenshow „Spaxels“ - sowie Drittmittelakquisitionen spülten Geld in die Kasse. (..) 2015 erwirtschaftete die Ars Electronica Linz GmbH 14,6 Millionen Euro - um 11,5 Prozent mehr als 2014. (..) Ein Schwerpunkt beim Geldverdienen lag auf der Auftragsforschung, interaktiven Installationen, Präsentationen etc. Hier zählen renommierte Unternehmen wie SAP, Daimler, Intel, BASF oder Primetals Technologies zu den Kunden. (..) So habe man beispielsweise für den neuen Deep Space 8K - neben 500.000 Euro von der Stadt Linz - 700.000 Euro aus eigener Kraft aufgebracht. Das aufgerüstete Projektionssystem für Bilderwelten war die größte Investition im Ars Electronica Center seit der Wiedereröffnung 2009."
arselectronica  drones  money  advertising  future  8k  cave 
february 2016 by gohai
Instagram-Star lässt Traumblase platzen - news.ORF.at
"Denn Firmen zahlen gutes Geld für Namensnennungen und Produktpräsentationen auf beliebten Instagram-Accounts. Für die Präsentation von Produkten könne man Tausende Dollar verdienen. Auch für O’Neill selbst soll das „Geschäft mit dem Hashtag“ überaus einträglich gewesen sein: Pro gepostetes Foto habe sie „locker“ 2.000 australische Dollar (ca. 1.300 Euro) verdienen können, schreibt sie zu einem Posting, auf dem sie in der Badewanne liegt und eine Tasse Tee in der Hand hält. Für das Handyfoto habe ihr der Teeproduzent 300 australische Dollar (rund 195 Euro) gezahlt."
instagram  socialmedia  advertising 
november 2015 by gohai
F21 Thread Screen
"Tag your Instagrams with #F21THREADSCREEN / see you & your friends recreated in 6,400 spools of thread."
mediaart  screen  display  analog  thread  advertising  forever21  instagram 
july 2015 by gohai
Einsturz von Textilfabrik: Benetton zahlt 1,1 Mio. Dollar - news.ORF.at
"Bei der Katastrophe waren mehr als 1.100 Textilarbeiter ums Leben gekommen, mehr als 2.000 weitere Menschen wurden verletzt. Zahlreiche westliche Firmen hatten im Rana-Plaza-Komplex Kleidung fertigen lassen. Ermittlungen zufolge stürzte das Gebäude unter dem Gewicht illegal errichteter Stockwerke und schwerer Maschinen ein."
benetton  fabrica  advertising  sweatshop  bangladesch  clothing 
april 2015 by gohai
Detroit: the bankrupt city turned corporate luxury brand
"That's where it gets uncomfortable for Detroit, The Brand. Detroit, the American phoenix rising from the economic ashes, is sitting on a valuable natural resource: street cred. This has not escaped the notice of profit-driven companies see the city's rebirth as a chance to brand themselves and sell authenticity."
advertising  branding  detroit  authenticity 
may 2014 by gohai
Golan Levin
You Are Trolling
PSFK
WMMNA
CREATIVEAPPLICATIONS
and we both know it
presentation  research  labor  advertising  mediaart  golanlevin 
january 2013 by gohai
MIT Advertising Lab: future of advertising and advertising technology: Advertising with Google Maps
Advertisers are slowly discovering the potential of Google Maps, and some, like the Target store above (more at Google Sightseeing), are even enjoying some unexpected windfall.
aerial  advertising  aviation  googleearth 
january 2007 by gohai

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