gnat + strategy + search   1

MediaPost Publications - The Fight For The Second Click - 01/03/2008
"fight for the second click" = battle for content. Google's won the first (search with Google) click. The second represents the user's choice from the list of results--do they go to a Google property (more GOOG ad$) or to a third party (no GOOG ad)?
google  advertising  business  search  strategy 
february 2008 by gnat

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