gnat + advertising   33

Doc Searls Weblog · After Facebook fails
great summary of how facebook's advertising is fuxxored, but fails at the last hurdle with vision of world where consumers specify their own ToCs etc.
business  advertising  facebook 
june 2012 by gnat
comScore and Starcom USA Release Updated “Natural Born Clickers” Study Showing 50 Percent Drop in Number of U.S. Internet Users Who Click on Display Ads - comScore, Inc
. In 2007, comScore, Starcom and Tacoda found that heavy clickers represented 6 percent of U.S. Internet users, moderate clickers accounted for 10 percent and light clickers accounted for 16 percent. By March 2009, those numbers had dropped substantially in each case, to 4 percent of Internet users for heavy clickers, 4 percent for moderate clickers and 8 percent for light clickers.
numbers  advertising  business 
january 2011 by gnat
Loyal ‘Simpsons’ Fans Fetch Higher Ad Rates on Web (Update1) -
Marketers typically pay $20 to $40 per thousand viewers for a prime-time ad. On Hulu, which began offering shows to the public in March 2008, an ad on the animated series “The Simpsons” costs $60 per thousand viewers
tv  future  media  business  advertising 
june 2009 by gnat
Thorstein Veblen, Prescient on Today's Media - Boing Boing
so prescient. "The first duty of an editor is to gauge the sentiments of his readers and then tell them what they like to believe. By this means he maintains or increases the circulation. His second duty is to see that nothing is said in the news items or editorials which may discountenance any claims or announcements made by his advertisers, discredit their standing or good faith, or expose any weakness or deception in any business venture that is or may become a valuable advertiser. By this means he increases the advertising value of his circulation. The net result is that both the news columns and the editorial columns are commonly meretricious in a high degree."
journalism  advertising  newspapers 
march 2009 by gnat
W+K PORTLAND · She's heeeeeere!
inside the agency that did such a great job building buzz for Coraline. Stellar success for them.
advertising  marketing  interaction 
february 2009 by gnat
The British go online bargain-hunting | Caveat surfer | The Economist
"the 45 pound commission that comparison sites charge for motor cover is much less than it costs to acquire a new customer through TV advertising"
web  business  advertising 
february 2009 by gnat
SnapTell - Image recognition based mobile marketing
image recognition as UI. take pix of objects and logos and it'll tell you what they are (and give you links to commerce, wikipedia, etc.)
mobile  iphone  technology  advertising  marketing  image 
february 2009 by gnat
Mind Hacks: False advertising statistics effective, say 9 out of 10 cats
When told of a statistic that made one choice seem better than another (e.g., megapixels) people who otherwise would have chosen one product choose another. Replicated with ice cream, scented oil, and other products. All that's needed is a big number.
advertising  psychology  brain 
october 2008 by gnat
russell davies: draping the city in data and dodging augmented urban spam
someone else thinking about architecture, spam, advertising, and ubicomp
ubicomp  advertising  architecture 
august 2008 by gnat
More on interactive advertising: Better be careful what you wish for « Adam Greenfield’s Speedbird
he's found a brilliantly evil concept that unites behaviour-modifying real world constructions with ubicomp and advertising: windows that change opacity depending on whether the occupant is exhibiting correct consumption behaviour. Worth reading for Adam's acid prose but also for the idea. Architecture-commerce feedback loops are scary.
architecture  ubicomp  advertising 
august 2008 by gnat
Google Kills Enturbulation Adsense Account
terms of service prohibit "advocacy against any individual, group, or organization". minefield for google to walk. "against" is quite clever, imho.
advertising  google  politics 
may 2008 by gnat
Clive Thompson on Why the Next Civil Rights Battle Will Be Over the Mind
we had focused beam sound at the first Foo Camp. fMRI claims are overhyped (see Mind Hacks). I think the appropriate response to focused beam advertising is using it against the advertiser. Would A&E like "kill! kill!" beamed into their office windows?
advertising  brain  privacy 
april 2008 by gnat
The Rise of Independent Media Brands Online - John Battelle's Searchblog
John Battelle's long dump of everything he's thinking about with ads. Q: What is the Internet equivalent of a magazine spread experience? Are there sites we linger on? "Why do we judge our online advertising by the standards of direct marketing?"
advertising  branding  marketing  web 
april 2008 by gnat
What's This Fascination with Ad Networks? (Or, the Online Media Business Will Be About Brands First, Technology Second) - John Battelle's Searchblog
arguing passionately that chasing google is not how you build value in advertising now. so true. can feel the pressure building, pressure for the web to do something new. loved my breakfast rant with john at etech. must post.
advertising  business  google 
march 2008 by gnat Japan: URL's Are Totally Out
seen this in NZ with "GOOGLE AIR SHOW"
nz  advertising  web  culture 
march 2008 by gnat
Kevin Kelly -- The Technium
cf Danny O'Brien's "famous for 15 people"
culture  advertising  business 
march 2008 by gnat
MediaPost Publications - The Fight For The Second Click - 01/03/2008
"fight for the second click" = battle for content. Google's won the first (search with Google) click. The second represents the user's choice from the list of results--do they go to a Google property (more GOOG ad$) or to a third party (no GOOG ad)?
google  advertising  business  search  strategy 
february 2008 by gnat
John Battelle's Searchblog: Conversational Marketing: PGM v. CM, Part 3
advertisers coopted (or were coopted by) Wired's tropes and message, Dice ads let viewers chat, Symantec banner ads pulled from RSS feeds, Cisco had readers vote for definitions of their brand wank. Interactivity, closing the loop, real time.
december 2007 by gnat
Web metrics | Many ways to skin a cat |
comscore leaders according to different metrics (visitors, views, time).
advertising  hard  numbers 
december 2007 by gnat
Three ways to build an online media business to $50m in revenue « Lightspeed Venture Partners Blog
numbers behind how hard it is to build a $50M media business using internet advertising
advertising  business 
november 2007 by gnat
Mobile advertising | The next big thing |
several companies doing an explicit "ads for time" business model. Blyk in UK: 6 ads per day gets you 217 free text messages/month and 43 free voice minutes/month. Bizarrely arbitrary numbers.
advertising  mobile 
november 2007 by gnat
The good old days. | Ads of the World
blow in her face and she'll follow you anywhere
advertising  fun 
may 2007 by gnat
I hate Macs | The Guardian | Guardian Unlimited
Charlie Booker rants against the Mac-PC ads in the UK
mac  fun  advertising 
february 2007 by gnat
AdSense Blacklist to Increase Revenue
someone smelled a business opportunity selling blacklists of MFA sites. now if only the company making the blacklists was also making MFA sites ...
business  advertising  google  adsense 
december 2006 by gnat

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