fwhamm + conversation   26

Rules For the Social Era
Markets are conversations so business is social. An era changes the way wo do business. Really? We're just going back to the roots.
Social-Business  conversation  Marketing  social-media  harvard-business-review  socbiz  hbr 
february 2012 by fwhamm
From traditional business to social business :: Blog :: Headshift
"When I talk to clients about the social web and its impact on businesses, I often use four key concepts. These concepts seem to help to explain the broader implications of social tools and why a mere presence on the social web will have a very limited business impact."
social-media  conversation  conversational-pr  Howto  Enterprise20  social-business  public-relations 
august 2011 by fwhamm
Social media is not corporate media | ZDNet
Tom Foremski: "There’s a gold rush going on as legions of self-proclaimed experts are working with corporations to help them monetize the potential riches in exploiting social media.[...]Corporations will try to engage too strongly, or in inappropriate ways; they will corrupt the very influencers that they covet through poorly thought-out marketing schemes"
social-media  corporate-communications  Marketing  conversation  public-relations 
august 2011 by fwhamm
Simplifying social media | L.P Neenz Faleafine | From the Mind of NEENZ
"Social media is not new, businesses, organizations, and your customers have been doing it for years. The tools have changed, the community is much larger and more accessible, but implementation and execution is manageable for any sized organization.

"
public-relations  social-media  customer-relations  conversation 
february 2011 by fwhamm
Connecting the Dots in the Enterprise - The Magazine - MIT Sloan Management Review
"An Interview with Andrew McAfee. Andrew McAfee’s new book looks at Enterprise 2.0 tools as a way to span organizational networks."
collaboration  weak-ties  andrew-mcafee  interview  MIT-Sloan  CIA  intellipedia  conversation  Enterprise20 
january 2010 by fwhamm
changeX: Zwiespältiges Gezwitscher
"Irgendwie täten sie schon wollen, nur trauen tun sie sich nicht so recht. Für deutsche Unternehmen ist Twitter noch weitgehend unbekanntes Gelände. Man hat Angst, Fehler zu machen, sich zu blamieren. Dabei können Unternehmen mit Social Media nur gewinnen: ein besseres Image, neue Kunden, die besten Mitarbeiter. Der Preis aber heißt: Sich öffnen."
social-media  daimler  conversation  twitter  lufthansa  recruiting  otto  iphone  microblogging  communote  fehlertoleranz  Deutsche-Bahn  public-relations 
december 2009 by fwhamm
Catch-up with Peter Williams of Deloitte Digital - the intersection of digital and professional services - Trends in the Living Networks
Ross Dawson "had a very interesting meeting yesterday with Deloitte Digital's CEO Peter Williams, someone who is always on the vanguard of innovation in professional services."
twitter  Deloitte  yammer  microblogging  innovation  conversation 
september 2009 by fwhamm
Social Media PR wird zum Standard [PR 2.0]
Interview, das @luebue (Wolfgang Lünenbürger) @off_the_record (Olaf Kolbrück von Horizont) gab
online-pr  social-media  public-relations  interview  edelman  conversation  dialogue  PR2.0 
june 2009 by fwhamm
Joho the Blog » [newmedia] Richard Edelman
David Weinberger live blogged at a conference put together by Edelman PR that mixes academics, media folks, and PR folks.
public-relations  social-media  conference  edelman  David-Weinberger  stakeholder-value  reputation-management  conversation  journalism 
june 2009 by fwhamm
Seven ways to use face-to-face communication | Ragan.com
"Despite the social media revolution that’s taking place in organizations around the world, face-to-face communication still has a place in the communicator’s toolbox"

View people remember that face-to-face is the most extensive way of communication and building relationships. Robert J. Holland lists seven ways of how to do or enter face-to-face communication. Even Millenials seem to prefer this way of communication.
face-to-face  social-media  conversation  working-force  communications  strategy  dialogue  public-relations  ragan 
june 2009 by fwhamm
PR 2.0: The State of PR, Marketing, and Communications: You are the Future
Brian Solis: "Abbreviating "PR" truncates the value of our role in one of the greatest transformations the communications industry has ever witnessed." I fully agree. Almost all PR people forgot that "P" stands for "Public" and "R" stands for "Relations".

Dear Public Relations people and communicators: Stand up and fight for "Relations"! Work on relations, be related to the people who are interested in your business - or even those who even are not. Don't speak or talk to: communicate.

Start with looking in the mirror :-)

But why should Public Relations business innovate more intense and often than other businesses? When it works it works ...
public-relations  press-release  Brian-Solis  corporate-communications  social-media  pr  communications  cluetrain  transparency  corporate-branding  personal-branding  community  brand-manager  strategy  conversation 
june 2009 by fwhamm
BackType - Find, Follow and Share Comments
BackType is a conversational search engine. We index and connect millions of conversations from blogs, social networks and other social media so people can find, follow and share comments. BackType was founded in June, 2008 by Christopher Golda and Michae
tools  webservice  conversation  brand-management  monitoring  onlne-monitoring  social-media-monitoring-tools  social-media  social-media-monitoring  public-relations  online-monitoring  brand-monitoring  commercial  Metasearch 
may 2009 by fwhamm
The Future of Social Media Monitoring - ReadWriteWeb
Ten years ago the ClueTrain manifesto said that "markets are conversations" but today a more pertinent statement could be that conversations are becoming markets - or that there's a market for monitoring conversations. A whole class of technologies are em
social-media  online-monitoring  conversation  monitoring  brand-monitoring 
may 2009 by fwhamm
BLOG: How the 3Rs empower Telstra staff online - Social Media Guardrails, Online networking, Company policy - nowwearetalking
"Over the last five months, we have grappled with what sort of company policy should apply to the use of social media by Telstra staff. Hopefully the policy we have released today gets the balance right for a media comms company that should be actively en
word-of-mouth  Telstra  communications  conversation  policy  social-media  social-media-guidelines  blogging-policy 
april 2009 by fwhamm
Social Media Erfahrungen der GLS Bank « Electro Uncle
Interview mit Johannes Korten Leiter Online Vertrieb der GLS Gemeinschaftsbank eG: "Ziel unserer Blog- und Microblogaktivitäten ist es, Transparenz über unser Handeln zu schaffen, in den Dialog mit Kundinnen und Kunden zu treten und natürlich auch, neue K
microblogging  blogging  conversation  dialog  bank  conversational-pr 
april 2009 by fwhamm
Bütikofer: "Die Rückkehr des Stammtisches" | tagesschau.de
Ex-Grünen-Chef Bütikofer gehört zu den wenigen Spitzenpolitikern, die intensiv soziale Netzwerke wie Twitter oder Facebook nutzen. Dabei ginge es um keine Breitenwirkung, so Bütikofer, sondern um Multiplikatoren: Die Rückkehr des Stammtisches auf digitale
facebook  twitter  pr  conversation  politics  politik2.0  diegruenen  conversational-pr 
april 2009 by fwhamm
Employees must buy your message before your customers do | Article | Homepage articles
Some call it “inside-out branding.” Others refer to it as “internal marketing.” However the phrase is coined, companies that practice it prosper. In good and bad economic times.
branding  community-management  authenticity  passion  internal-communications  conversation 
april 2009 by fwhamm
OK, also noch mal: Was ist Social Media? Und warum? [PR 2.0]
don't think about organizing YOUR truth. don't think about talking. just join the conversation.
cluetrain  marketing  social-media  conversation  dialog  authenticity 
july 2008 by fwhamm
Wondering about status messages amongst other things
JP Rangaswami on what makes a social network - and he thinks status messages and rapid communications are top criterias
social-networks  social-software  twitter  facebook  address-books  search  syndication  fulfilment  conversation  Enterprise20 
june 2008 by fwhamm
Intranets: The more information, the better | Article | Homepage articles
"So the intranet at your organization is outdated—far behind that of the actual Internet. It’s marked by bad navigation. There are aging documents and old newsletter articles that belong in an archive. Maybe there’s a search engine, but ...."
david-weinberger  intranet  conversation  wisdom-of-crowd  cluetrain  Enterprise20 
december 2007 by fwhamm

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