fwhamm + cluetrain   27

The Future of Work: A Manifesto — Medium
This manifesto is about the future of work in a post-­Cluetrain world. This manifesto is also about an emerging ideology of business, where people are at the center of a human ecosystem instead of boxed into a mecha­nical system. via Pocket
cluetrain  collaboration  leadership  management  newwork  topinboard  INJELEA-Lesenswertes 
january 2015 by fwhamm
From Social Media to Social Business - Marketing in the 'Social Age'
Presentation on how Marketing needs to change in the 'Social Age' from Mass Marketing to 1:1 Marketing taking in particular Social Channels and behaviors into consideration. A bit of a focus on Healthcare due to the fact, that this was presented for one of our Healthcare customers.
socia-business  Strategy  cluetrain  Marketing  Public-Relations  INJELEA-Lesenswertes  presentation 
january 2014 by fwhamm
Vernetzung vorleben – Die Customer Company Tour als Social Event - Salesforce Blog
Märkte sind Gespräche: Wer Deutschlands wichtigste CIOs, IT-Experten und Blogger einlädt, braucht nicht nur spannende Inhalte (die hatten wir sicher), ausreichend Saalmikrofone und Schnittchen, sondern muss sich vor allem mit seinen Gästen über Social Media vernetzen und dort ansprechbar sein.
Monitoring  salesforce  event-management  CCT13  corporate-blogging  blogger-relations  cluetrain 
july 2013 by fwhamm
Corporate Communication a’la Coca-Cola
Michael Domsalla (u.a. Blogger) war bei Coca-Cola: "Dies ist die Geschichte einer Ver­wir­rung. Sogar einer gan­zen Reihe davon. Ges­tern war ich bei Coca-Cola. Kleine Runde. Dem Anlaß ent­spre­chend viel zu klein. Nur drei Blog­ger waren anwe­send, kla­rer Hin­weis: Was wir Euch hier zei­gen, sehen die klas­si­schen Medien erst in einer Woche."
Coca-Cola  4KL  INJELEA-Lesenswertes  Blogger-Relations  Public-Relation  Cluetrain 
april 2013 by fwhamm
Social Media in der Finanzkommunikation – Die Umsetzung
Lothar Lochmaier über Entwicklungen und wie es sein kann/soll. Für mich ziemlich viel Cluetrain: Märkte sind Gespräche. "Einige Finanzinstitute haben die Zeichen der Zeit begriffen. Andere verweigern sich dem Wandel. Warum das keine gute Idee ist."
Banking  Cluetrain  Social-Media  4kl  INJELEA-Lesenswertes  socialbanking 
march 2013 by fwhamm
The social customer – confused of calcutta
J.P. Rangaswami abour what "social" really means for business. He references P. Drucker and Cluetrain Manifesto etc.
IFTTT  Pocket  Cluetrain  Marketing  INJELEA-Lesenswertes  Social-Business  Drucker  SocBiz  ROI 
november 2012 by fwhamm
Thinking about the Social Enterprise – confused of calcutta
JP Rangaswami (Salesforce): "I’ve just come back from Dreamforce, where Marc Benioff revealed his vision for the Social Enterprise. It’s an amazing vision, and well worth spending time on."
social-software  enterprise-social-software  enterprise20  cluetrain  social-enterprise  transparency  strategy  Peter-Drucker 
september 2011 by fwhamm
Das PR-train Manifest – Der Cluetrain als Blaupause für eine modernes PR-Leitbild? | talkabout
"Aus der heutigen Sicht sind die Thesen keine “Thesen” mehr. Sie sind die Beschreibung der Realität, die kaum noch eines Beweises bedürften. Wir haben uns den Spaß gemacht, eine Vielzahl der Thesen als Leitlinie für talkabout umzuschreiben. Und wir waren doch überrascht, wie einfach und zutreffend das funktionert."
talkabout  cluetrain  leitbild  corporate-culture  corporate-blog 
february 2010 by fwhamm
Alles bleibt anders… | Weisheiten vom PR 2.0 FORUM « Die Göre lebt – Blog zu 7 Beruf(ung)en
"Wenn über 100 PR-Profis aus Agenturen und Unternehmen, Fachjournalisten und andere Experten über professionelle Kommunikations angesichts des erstarkenden Social Web diskutieren, dann fallen markante Statements und provokante Thesen, dann wird aber auch viel gefragt. Wir alle haben die Weisheit 2.0 nicht mit Löffeln gefressen, die wenigsten von uns können sich Digital Native schimpfen und kaum einer behauptet, mehr als ein Pre-Experte zu sein. "
pr20forum  public-relations  social-media  conference  cluetrain  thesen  Communications  Corporate-Communications 
september 2009 by fwhamm
Moses, der Leviathan und die Social Media Guidelines | Cluetrain PR
"Der Paradigmenwechsel im Netz erreicht die Wirtschaft. Immer mehr Unternehmen entdecken Social Media für Marketing und PR. Manche pflegen den Dialog, andere sollten schleunigst damit beginnen. "
public-relations  social-media  social-media-guidelines  SAP  Bayer  cluetrain 
july 2009 by fwhamm
PR 2.0: The State of PR, Marketing, and Communications: You are the Future
Brian Solis: "Abbreviating "PR" truncates the value of our role in one of the greatest transformations the communications industry has ever witnessed." I fully agree. Almost all PR people forgot that "P" stands for "Public" and "R" stands for "Relations".

Dear Public Relations people and communicators: Stand up and fight for "Relations"! Work on relations, be related to the people who are interested in your business - or even those who even are not. Don't speak or talk to: communicate.

Start with looking in the mirror :-)

But why should Public Relations business innovate more intense and often than other businesses? When it works it works ...
public-relations  press-release  Brian-Solis  corporate-communications  social-media  pr  communications  cluetrain  transparency  corporate-branding  personal-branding  community  brand-manager  strategy  conversation 
june 2009 by fwhamm
B.L. Ochman's blog: Brilliant Video from BestBuy CMO Barry Judge: The Future is Digital
"In order for our brand to be relevant in the future, we gotta live digitally... with our communication and the products we sell. And the brands that figure this out are the brands that will succeed in the future."
cluetrain  public-relations  marketing  best-buy  video 
may 2009 by fwhamm
Social Media bei Daimler (und anderen): Eine Frage der Kultur « Das Textdepot
Thomas Pleil und Klaus Eck waren bei einem Workshop von Daimler zum einjährigen Jubiläum des Daimler Blogs.
daimler  social-media  blogging  cluetrain  community  public-relations  presentation  Enterprise20 
october 2008 by fwhamm
knallgrau.at - Agentur für Social Media, Blogs, Web 2.0 und mehr: Banken 2.0
Wolfgang Sturm im Knallgrau Company Weblog: "Banken gelten als eine Branche mit wenig Mut für Innovation. Abgesehen von Online-Banking hat sich in den letzten Jahren nicht viel an Innovation im Web getan. Doch gerade im Kontext von Web2.0 gäbe es viele An
bank  blogging  lending  zopa  prosper  cluetrain  web20 
july 2008 by fwhamm
OK, also noch mal: Was ist Social Media? Und warum? [PR 2.0]
don't think about organizing YOUR truth. don't think about talking. just join the conversation.
cluetrain  marketing  social-media  conversation  dialog  authenticity 
july 2008 by fwhamm
HAL is not on Facebook - Fischmarkt
Martin Recke über den "Spitzenredner" Weinberger
facebook  david-weinberger  cluetrain  kontrolle 
june 2008 by fwhamm
Livestream and chat with David Weinberger
“WE” proudly presents David Weinberger in our first WE livestream and chat! Scheduled SUNDAY, June 15, 5 -6 pm (MEZ)
stream  david-weinberger  sören-stamer  interview  chat  cluetrain  diekunstloszulassen  Enterprise20 
june 2008 by fwhamm
Legitimised? (confused of Calcutta)
JP Rangaswami on Facebook, social interaction, innovation and edges where innovations take place. Cluetrain: Markets are conversations. Relationship before conversation before transaction
facebook  jp-rangaswami  war-for-talents  innovation  cluetrain  Enterprise20 
april 2008 by fwhamm
Groundswell (Incorporating Charlene Li's Blog): Cluetrain Revisited: Doc Searls, still radical 10 years later (liveblogged)
Doc Searls started his talk at the Cluetrain @ 10 event talking about the genesis of The Cluetrain Manifesto. This was fascinating to me. He started with reflections of the overblown 90's (Push, Pointcast).
cluetrain  marketing  web20 
february 2008 by fwhamm
Intranets: The more information, the better | Article | Homepage articles
"So the intranet at your organization is outdated—far behind that of the actual Internet. It’s marked by bad navigation. There are aging documents and old newsletter articles that belong in an archive. Maybe there’s a search engine, but ...."
david-weinberger  intranet  conversation  wisdom-of-crowd  cluetrain  Enterprise20 
december 2007 by fwhamm
The FASTForward Blog » A dozen papers you should read in the world of Enterprise 2.0: Enterprise 2.0 Blog: News, Coverage, and Commentary
"There are a variety of articles and papers that I continue to draw insight from and find myself recommending to others on a regular basis. I decided it would be a useful exercise to ... and make it available.
documents  directory  cluetrain  long-tail  Enterprise20 
december 2007 by fwhamm
gapingvoid: "cartoons drawn on the back of business cards": edelman talk
Edelman have kindly asked me to come to their London office today and give a talk about blogs and post-Cluetrain reality for one of their clients. Here are my notes:
public-relations  kommunikation  corporate-blogging  corporate-communications  blogging  edelman  cluetrain 
march 2007 by fwhamm

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