fwhamm + strategy   151

Management-Tools für die Unternehmenskommunikation – Bedeutung, Nutzung und Erfahrungen - mcschindler.com
Welche Relevanz haben Management-Tools in der Praxis der Unternehmenskommunikation? Die Uni Leipzig und die Unternehmensberatung Lautenbach Sass haben sich zusammengetan und Kommunikationsprofis befragt, die alle entweder eine leitende Funktion oder eine klar umrissene Verantwortung für Strategie,
communication  management  strategy  tools 
november 2018 by fwhamm
Adapting your board to the digital age | McKinsey & Company
Many directors are feeling outmatched by the ferocity of changing technology, emerging risks, and new competitors. Here are four ways to get boards in the game. “Software is eating the world,” veteran digital entrepreneur Marc Andreessen quipped a few years back.
digitaltransformation  injelea-lesenswertes  longreads  strategy 
september 2016 by fwhamm
What Happened to Long Term? - Pt 1 - General Leadership
Is it just me or have long term strategies gone the way of other fads? What is going on these days? Technologies recycle every year or more often in some cases. Brands are changing their logos, etc much more often. Many workers are changing jobs every 3 years or sooner.
Pocket  leadership  strategy 
march 2016 by fwhamm
How to write a content marketing strategy step-by-step [with template]
"The good news: your boss or client is totally on board with your running content marketing. (SCORE!) The challenge: she wants to see a content marketing plan . . . and you have NO IDEA what that’s supposed to look like."
bufferize  marketing  publicrelations  strategy  topinboard 
november 2015 by fwhamm
PR-Blogger - Enterprise 2.0 beim Social Media Club München #smcmuc
Der 27. Vortragabend des Social Media Club München am vergangenen Dienstag stand ganz unter dem Motto „Enterprise 2.0 – Theorie und Praxis zur erfolgreichen Transformation“. In den Räumen der Metaio fand ein intensiver Wissens- und Erfahrungsaustausch zur erfolgreichen und nachhaltigen Implementation von Social Business Software im Unternehmen statt, die keineswegs mit der Auswahl eines geeigneten Anbieters abgeschlossen ist.
Enterprise20  Social-Business  INJELEA-Lesenswertes  collaboration  Strategy 
july 2014 by fwhamm
How to Get Your Social Media Budget Approved #SocBiz | The Marketing Nut
You have the best social marketing plan on the planet. However, many of you have one really major issue…. you have no budget and no people to implement your plan. Given this, the chance that you are going to achieve your goals are slim to none.

One of the greatest challenges for marketers and business leaders when it comes to social media is often obtaining the necessary support and funding to achieve the desired goals and objectives.
Social-Business  social-media  Strategy  INJELEA-Lesenswertes 
june 2014 by fwhamm
From Social Media to Social Business - Marketing in the 'Social Age'
Presentation on how Marketing needs to change in the 'Social Age' from Mass Marketing to 1:1 Marketing taking in particular Social Channels and behaviors into consideration. A bit of a focus on Healthcare due to the fact, that this was presented for one of our Healthcare customers.
socia-business  Strategy  cluetrain  Marketing  Public-Relations  INJELEA-Lesenswertes  presentation 
january 2014 by fwhamm
Holacracy Is Not The Answer To Your Employee Disengagement Issues | Social Enterprise Today
Ein Wolf im Schafspelz bleibt ein Wolf.
"It’s my belief organizations are disengaged today because they do not possess the open and collaborative types of participative behaviours that are necessary in today’s society. Holacracy might work for some but it doesn’t address the root issue for a disengaged employee or organization, which is … how can you and your organization become more humane?"
organization  Management  Strategy  Enterprise20  INJELEA-Lesenswertes  collaboration  Unternehmenskultur  corporate-culture  Holacracy 
january 2014 by fwhamm
This is Your Real Social Business Strategy Challenge
"A few weeks ago, Altimeter Group published an infographic on the state of social business (see below), meant to promote their research on that same state of social business (in 2013), released in October. The “headline” of the infographic: “Social Media Matures, Yet Many Companies Still Lack a Strategic Foundation”.

The infographic mainly focuses on the use of social media in the enterprise, just a piece of what social business in the broader sense is really about. Yet, the main findings (the lack of a holistic and cross-enterprise level strategy) can be applied to other social business domains such as social collaboration, to name just one of many more, as well. We still focus too much on social media and not enough on strategy, business and the bigger reality of social business."
Social-Business  Enterprise20  organization  Strategy  INJELEA-Lesenswertes 
january 2014 by fwhamm
Inspiration / Trends : The Connected Workforce (free Lowres PDF) ~EN
"This book provides you with the insights of what is happening in business technology and helps you understand the urgency. It describes the holistic vision of how to use business technology well. But it goes much further: it also contains a practical roadmap for the execution of your digital transformation."
books  ebook  PDF  Download  Management  prediction  Digital-Workspace  Strategy  INJELEA-Lesenswertes 
december 2013 by fwhamm
Do Enterprise Collaboration Tools Offer Tangible ROI? | Colligo Networks inc.
The study compared organizations with collaboration tools against those without such tools, and the results clearly show organizations that have embraced collaboration are more successful. This adds a huge amount of weight to the business case for collaboration tools.
collaboration  Strategy  Enterprise20  study  ROI  INJELEA-Lesenswertes 
december 2013 by fwhamm
Management: Flache Strukturen sind ratsam - Harvard Business Manager
Wann es sich lohnt:
- Das Umfeld ändert sich schnell (wo heutzutage nicht...)
- Innovation ist das Hauptdifferenzierungsmerkmal
- die Organisation hat ein gemeinsames Ziel

Dann sollten Sie nicht nur über flache Hierarchien sondern über Netzwerke nachdenken, denn das ist dann die Art, wie zusammen gearbeitet wird.

"Je größer ein Unternehmen, desto feiner und vielstufiger meist die Hierarchie. Doch das muss und sollte nicht so bleiben: Immer mehr Studien zeigen, dass sich Organisationen mit flachen Strukturen fast immer besser entwickeln als traditionelle."
hierarchy  organization  Strategy  management20  Management  INJELEA-Lesenswertes  collaboration 
december 2013 by fwhamm
Chancen- und Optionsmanagement: Wir müssen neu denken!
Management by Objectives ist out, Management by Options ist in:
"Je komplexer und unsicherer das Terrain scheint, umso mehr zieht man sich üblicherweise auf das Management von Risiken zurück. Komplexität und gefühlte Unsicherheit werden als Feinde empfunden. Falsch. Denn genau in diesem nicht bis ins Letzte plan- und kalkulierbaren Bereich liegen zahllose wertvolle Chancen, die erschlossen werden sollten. Wer besser sein will, muss lernen, Chancen zu erkennen und seine Optionen clever zu managen."
Management  INJELEA-Lesenswertes  controlling  Strategy 
december 2013 by fwhamm
networks are the new companies
Nilofer Merchant wrote in The New How that, “Permission to innovate without asking happens when the strategy is co-owned.” This is a necessity in an economy where the average company lifespan continues to decrease. The company no longer offers the stability it once did as innovation, and resulting business disruption, comes from all corners. Economic value has been redistributed to creative workers, and then diffused through knowledge networks.
collaboration  Management  Strategy  networking  INJELEA-Lesenswertes 
november 2013 by fwhamm
PR-Blogger - Wertesphären: Warum nutzen die Mitarbeiter Enterprise 2.0 nicht?
Ein Unternehmen zu einem Enterprise 2.0 umzuwandeln oder gar ein Social Business daraus zu machen, ist aufwendig. Es bedarf enorm viel Zeit, Mühe, Kommunikation und vor allem viel Verständnis. Wir wissen, dass es nicht zum erfolgreichen Wandel eines Unternehmens beiträgt, nur die technische Lösung zur Verfügung zu stellen. Vielmehr trägt es dazu bei, dass man im sogenannten Tal der Tränen endet. Viel Aufwand betrieben und die versprochenen Verbesserungen treten nicht ein? Zu Beginn noch alle begeistert, aber mittlerweile sinkt das Interesse – selbst überzeugte Evangelisten zweifeln am Erfolg des Prozesses? Was läuft schief, warum nutzen die Mitarbeiter das Netzwerk nicht?
Enterprise20  Strategy  implementation  collaboration 
november 2013 by fwhamm
What is strategy? — on management — Medium
If your strategy doesn’t address these aspects of the challenge at hand in some way – 1) where you are now, 2) where you want to end up, 3) what stands in between, 4) a chosen approach, and 5) a specific course of action – then you don’t really have a strategy.
strategy  konzept 
november 2013 by fwhamm
Building the social enterprise | McKinsey & Company
By following a few simple principles, leaders can realize the vast potential of social technologies to engage employees and transform organizations.
Social-Business  analytics  Strategy  beta 
november 2013 by fwhamm
Die Wege zur gelungenen Enterprise Collaboration sind individuell | IT-Rebellen
Welchen Weg Organisationen beschreiten, hängt ausschließlich von den Unternehmenszielen ab und davon, welcher Grad an „Sozialisierung“ die Unternehmensziele am besten unterstützt. Deshalb ist die Wahl des Weges indviduell. Einen generellen Königsweg gibt es nicht.
collaboration  Strategy  INJELEA-Lesenswertes 
november 2013 by fwhamm
Why Enterprise Social Collaboration Means Business - Global Cio -
In the business context, increasing global competition and the pressure to constantly innovate and adapt to changing conditions are the main reasons for the recent spike in interest in enterprise collaboration. It turns out that there's a sound business reason for this.
collaboration  Enterprise20  Strategy  Social-Business 
november 2013 by fwhamm
The Nine Obstacles to Digital Transformation | MIT Sloan Management Review
The survey shows that companies often struggle to make technology investment a priority. Employees from top management down to staff recognize that new technologies matter when deployed effectively — 81% of those surveyed believed that if digital transformation were a management priority, their companies would be more competitive two years from now.

More competitive companies will presumably also be more productive. If that’s the dream, here’s what the survey says is the nightmare — the nine-headed hydra of digital transformation:
Leadership  Strategy  digital-workplace  INJELEA-Lesenswertes 
october 2013 by fwhamm
Social Business Strategy | Social Media Today
As we were preparing for launch, our publishers, Josie Bass, asked an important question upon release of the ebook, “what does it really mean to be a social business and why is it important?” From there, it lead to an in-depth conversation where we answered a total of five questions designed to help you push forward when others push back.
Social-Business  social-media  Strategy  4kl 
august 2013 by fwhamm
The 12 Habits Of Highly Collaborative Organizations - Forbes
When it comes to the future of work and collaboration I’ve worked with and researched hundreds of companies. Collaboration is indeed a top priority for many business leaders but knowing what makes organizations successful can be a tricky thing. After all no two companies are like and their strategies and technologies can be quite different. In addition collaboration initiatives come from different departments with different budgets, they have different uses cases and corporate cultures, and different approaches, goals, and measures of success. So if there is so much variety here then how do we know what makes organizations successful?
collaboration  Leadership  organization  Strategy  4kl  INJELEA-Lesenswertes 
august 2013 by fwhamm
7 steps to create a Social Media Content Strategy - Social Samosa | Indian Social Media Knowledge Storehouse
Creating content on social media is no more casual. A planned strategy needs to be set right in place to capitalize on the large user base breathing on these social networking sites. There is nothing like a right or a wrong content strategy. However, there are certain ground rules which elevate a strategy to an effective strategy. Listed below are 7 steps to create a Social Media content strategy.
social-media  ContentStrategy  Strategy  Public-Relations  4kl 
july 2013 by fwhamm
Selling the idea of mobile to senior execs | Mark Morrell Intranet Pioneer
I was asked recently “How do you sell the idea of mobile to senior executives so they ‘get it’?” Good question! My experiences with mobile have shown me there are four questions you need to be answer when you need to promote the idea of mobile with senior managers and show the benefits a good mobile experience can bring. They are:
Intranet  CEO  Howto  Strategy 
july 2013 by fwhamm
Warum eine Social Media Strategie?
Warum eine Social Media Strategie? Im Prinzip kann man diese Frage einfach beantworten: Eine Strategie ist dann notwendig, wenn man gezielt und nachhaltig (d.h. effektiv und effizient) Ziele erreichen möchte, aber nur ein begrenztes Budget zur Verfügung hat, um diese Ziele zu erreichen. Das trifft auf ziemlich jedes Unternehmen und jede Abteilung in Unternehmen zu.
social-media  strategy  public-relations  hr 
may 2013 by fwhamm
Content Lifecycle: Closing the loop in content strategy
The process of publishing content, particularly when it includes content destined for the web, continues to be a mysterious process for corporate stakeholders, and sometimes for those involved in the process of publishing.
ContentStrategy  CMS  Publishing  Strategy  Website 
may 2013 by fwhamm
Content Strategy für NGOs auf der re:campaign 2013 | b.a.r blog
Brigitte Alice Radl: "Die re:campaign ist eine Koferenz zur Kampagnenarbeit von Stiftungen und NGOs, die heuer im Rahmen der re:publica stattfand. Ich war als Referentin geladen und durfte den vielen Interessierten und Engagierten vor Ort etwas über Content Strategy erzählen."
ContentStrategy  Strategy  campaign  4kl  INJELEA-Lesenswertes  NGO 
may 2013 by fwhamm
5 Antworten :: Social Media & Content Strategie | DoSchu.Com
Was gewinnen PR- und MarCom-Abteilungen damit?

Doris Eichmeier: Sie gewinnen routiniertere Abläufe in der Erstellung und Verbreitung ihrer Inhalte sowie, wenn es gut läuft, besseren Content. Es geht nicht zwingend um das Schaffen neuer Inhalte, sondern vielmehr um eine optimierte Organisation und Abstimmung von Prozessen. Denn mittlerweile haben Kommunikationsabteilungen der Unternehmen dermaßen viele Kanäle zu füllen, dass es schwer fällt, den Überblick zu behalten.
ContentStrategy  kommunikationskonzept  Strategy  redaktion 
april 2013 by fwhamm
Coca-Cola Content 2020 Part Two - YouTube
The media landscape is a very different beast today than it was even 5 years ago. Then agency-led television commercials dominated how we channel our marketing. The very fact you are reading this here proves that things have changed. Coca Cola have always been at the forefront of innovation. In this video Jonathan Mildenhall, Vice-President, Global Advertising Strategy and Creative Excellence at The Coca-Cola Company is the person responsible for leading global creative vision and strategy for the Company's portfolio of global brands. In this video he explains how Coke will leverage the opportunities in the new media landscape and transform one-way storytelling into dynamic storytelling hoping to add value and significance to peoples lives. Jonathan describes the challenge of content creation in an enlightening way, reminding us that "every contact point with a customer should tell an emotional story".
ContentStrategy  StoryTelling  Strategy  CocaCola  Video 
april 2013 by fwhamm
Coca-Cola Content 2020 Part One - YouTube
The media landscape is a very different beast today than it was even 5 years ago. Then agency-led television commercials dominated how we channel our marketing. The very fact you are reading this here proves that things have changed. Coca-Cola have always been at the forefront of innovation. In this video Jonathan Mildenhall, Vice-President, Global Advertising Strategy and Creative Excellence at The Coca-Cola Company is the person responsible for leading global creative vision and strategy for the Company's portfolio of global brands. In this video he explains how Coke will leverage the opportunities in the new media landscape and transform one-way storytelling into dynamic storytelling hoping to add value and significance to peoples lives. Jonathan describes the challenge of content creation in an enlightening way, reminding us that "every contact point with a customer should tell an emotional story".
ContentStrategy  StoryTelling  Strategy  CocaCola  Video 
april 2013 by fwhamm
Confab London 2013—auf dem Rückflug - Lost and Found
Content Strategie ist ein junger Ausdruck. Er steht für etwas, das die Vertreterinnen und Vertreter der Contentstrategie meist als Disziplin bezeichnen: eine zusammenhängende Methodik, um die digitalen Inhalte von Organisationen zu strukturieren, zu pflegen und zu entwickeln. Contentstrateginnen und -strategen betreuen und verantworten die Kommunikation von Firmen und Organisationen im Netz redaktionell. Sie verstehen ihre Tätigkeit als Profession, der sie in Unternehmen und Agenturen nachgehen.
ContentStrategy  StoryTelling  Strategy 
april 2013 by fwhamm
12 Principles of Enterprise Collaboration | Schulzekopp.de
Sehr schöne Zusammenfassung der Präsentaion von Jacob Morgan. Das Video ist am Ende des Artikels.

"Der Weg zu einem Social Enterprise ist weder ein schneller noch ein einfacher. Das sollte mittlerweile hinreichend bekannt sein. Egal ob intern oder extern. Weder Kommunikations- noch Unternehmensstrukturen ändert man von heute auf morgen. Trotzdem gibt es immer wieder Aspekte, die im Zusammenhang mit der Implementierung von Social Collaboration, Enterprise 2.0 und Social Intranet Lösungen von gleichbleibender Bedeutung sind. Im folgenden Video (auch zu finden in meiner Youtube-Playlist für Enterprise 2.0) erläutert Jacob Morgan über Erfahrungen bei der Einführung von Enterprise 2.0-Lösungen und den damit verbundenen Aspekten. "
Enterprise20  Social-Business  collaboration  INJELEA-Lesenswertes  Strategy  col  e20 
february 2013 by fwhamm
Social Media Measurment for Solo Practitioners
In the current economy where every dollar counts, the ability to demonstrate the value of your programs is a business imperative. You don’t need to have an army of people to measure properly (and no Ad Value Equivalents!) – you just need to be armed with a measurement process that works. Award-winning pro Kami Huyse will show us how to design PR and marketing programs from the beginning so they can be accurately measured, and step us through what to track using tools accessible to solos (without the hefty price tags).
ROI  social-media  social-media-monitoring  social-media-monitoring-tools  Strategy  Monitoring 
february 2013 by fwhamm
Your Employees Are Not Mind Readers - Douglas R. Conant - Harvard Business Review
Excellent article from Douglas R. Conant about true leadership that doesn't merely consist of brochures, statements.

"Visions, strategies and declarations are merely promises. As a leader, your job is to translate those promises into real, on-the-ground performance throughout the complex sequence of interactions, every day.

Use each interaction as an opportunity to practice the elements listed here. Aim for improvement with each interaction. Commit to developing ever greater clarity and capabilities so that you may become ever more helpful in the moment. So say what you care about, make it clear what you intend to do, and remain accountable."
Management  Leadership  Strategy  collaboration  balanced-scrorecard  INJELEA-Lesenswertes  hbr 
january 2013 by fwhamm
The Seven Habits of Spectacularly Unsuccessful Executives
No one of these egocentric CEOs really failed often and stood up often: "These traits can be found in the leaders of current failures like Research In Motion (RIMM), but they should be early-warning signs (cautionary tales) to currently unbeatable firms like Apple (AAPL), Google (GOOG), and Amazon.com (AMZN). Here are the habits, as Finkelstein described in a 2004 article:"
INJELEA-Lesenswertes  Management  Strategy  CEO 
january 2013 by fwhamm
Where Does Your Business Sit On The Social Media Adoption Curve?
In my many incarnations--as a Forrester Analyst, as an agency executive, and a PWC management consultant, the guidance I’ve been asked for really hasn’t change over the past 25 years--even though it spanned three cycles of major innovation in software--ERP, CRM and now Web 2.0/social media. The questions executives asked me were always about how to increase revenue and decrease costs. And about how best to do that with people, process, and of course technology. In advising clients about social media, I’ve taken a cue from Geoffery Moore and Roger’s Diffusion of Innovation theories, and ask them, “Where are you on the social media adoption curve? And what’s your tolerance for not knowing the ROI for social media?” and developed my own Social Media Adoption Theory.
Social-Business  Social-Media  Strategy 
august 2012 by fwhamm
Blogger Relations für Kulturbetriebe
Beziehungen zu BloggerInnen aufzubauen ist keine leichte Sache, denn jeder hat seine eigenen Gründe, ein Blog zu betreiben. Ob das nun die große Zahl an LeserInnen ist oder die Freude, sich mit interessanten Inhalten zu beschäftigen, in jedem Fall liegt es an Ihnen, das im Vorfeld herauszufinden und dann die passenden Inhalte zur Verfügung zu stellen. Damit am Ende etwas Phantastisches entsteht, was für beide Seiten den gleichen Wert besitzt.
Public-Relations  Blogger-Relations  Strategy 
july 2012 by fwhamm
Tetra Pak: Using the intranet to drive productivity and efficiency: case study - Customer Carewords
Tetra Pak has taken the concepts of top task management for an intranet further than any other organization I have worked with. I asked their e-Communications Director, Gabriel Olsson, why this might be. "We are both the sons of farmers," was his reply. The point he was making was that, as a farmer's son I should understand that task management is like farming. Perhaps because farmers know about the need to save time on tasks, and have been doing so longer than many industries. It is about getting the basics right and being willing to do the boring but necessary stuff (like content review) on an ongoing basis. Rolling your sleeves up, focusing on what is important to your employees, not just what is cool and fun for the web team.
Intranet  Intranet-Management  Strategy  Information-Management  Navigation  Usability  Search  Case-Study  Fallstudie 
july 2012 by fwhamm
Social Media 2012: Wie die USA den Europäern mit Anlauf in den Arsch treten
Seit der Begriff “Social Media” im Jahr 2005 zum ersten Mal auftauchte, haben die Amerikaner bereits viele Phasen überwunden. Die Frage “Ist das nur ein Hype?”, wurde schnell mit “Ja, und? Selbst wenn. Es ist Realität!” beantwortet. Hierzulande knabbern noch immer mehr als die Hälfte aller Unternehmen an dieser Unsicherheit. Dazu kommen weitere Ängste: Machen wir uns nicht angreifbar, wenn wir mitmischen? Was ist mit dem Datenschutz? Gibt es den ROI mit Nachkommastellen? Reicht nicht auch ein einfaches Gewinnspiel auf Facebook? Sollen wir jetzt unsere Mitarbeiter zu so einem Workshop schicken oder nicht?
Social-Media  Strategy  USA  Germany 
july 2012 by fwhamm
Top 5 ways to improve your Preschool brand
One of the most important aspects of marketing of any monopolistic competition is branding, and pre schools are no exception to it. As the preschools are close substitutes of each other in terms of services being offered, it’s mainly the branding exercise that helps in attracting new customers. Preschools should brand themselves in order to let their customers see them as the only school that provides best education and development of child. Preschools follow the following practices to market their brand:
Management  Strategy  Entrepreneurship  Education 
june 2012 by fwhamm
Social Media Gets Down to Business at Enterprise 2.0
2012: At this year’s Enterprise 2.0 social networking conference in Boston, the talk got down to serious business. The fun and games of Facebook and Twitter took a back seat to using social networking for actual business work, mainly around collaboration that leads to innovation.
Enterprise20  Strategy  Social-Media  Conference 
june 2012 by fwhamm
Das Zeitalter der Jongleure
Planung ist fast nicht mehr möglich, klagen viele Manager: Zu unstet entwickeln sich Preise, Wechselkurse und politische Verhältnisse. Manager müssen lernen, mit Unsicherheit, fehlenden Informationen und Unvorhersehbarem zu planen.
Manager  Management  Strategy  Beta  ProjectManagement 
june 2012 by fwhamm
9 Social Media Hacks I Use Every Day
Social media isn’t inexpensive, it’s just different expensive. To do it well requires a tremendous time commitment, and regardless of what your life and lifestyle entails, the time you spend on social comes with an opportunity cost price tag. Thus, one of the characteristics that sets adept practitioners of social media apart from less successful adherents is wise use of time. Using your limited social media time wisely is all about going beyond the obvious activities. If you’re doing the exact same things everyone else is doing in social, I can guarantee you will not have an advantage. But, if you do some things differently, you may find activities where the reward is disproportionate to the effort. These nine efficiencies — hacks — are what you need to embrace right now.
Social-Media  Strategy  Personal-Branding  Reputation-Management  Tutorial 
may 2012 by fwhamm
Moving from tactical social media experiments to social business transformation
The elephant in the social media room at the moment is that most corporate social media initiatives to date have been tactical experiments. Of those, few have generated meaningful business results. Sure, people have built up Facebook Fans and Twitter followers or they have launched the odd viral video on YouTube. They have claimed these as a success, but in reality these metrics should never be the end goal.
Social-Business  Strategy  socbiz  e20  sm  socmed  SocialMedia 
may 2012 by fwhamm
Why Business Executives Fear Social Media Marketing
Taking a look at the top three roadblocks, it makes sense that concerns over ROI measurability, legal issues and strategy would make executives hesitate in their adaption of a new marketing platform. Having said that, social engagement is actually quite measurable; unless someone nukes the entire planet, all legal issues surrounding the dissemination of online content are going to have to be dealt with by organizations sooner or later. Moreover, there are innumerable resources on the web for any executive or organization to bone up on social media adaptation and strategy.
Social-Media  Social-Business  ROI  Strategy  SocBiz  SocialMedia 
may 2012 by fwhamm
Why Social Media ROI Doesn't Exist but Business ROI Does.
"Did your strategy and tactics meet your planned objectives using the time and resources you had projected? That’s because social media can be utilized inside a company for so many different things, not just marketing, but areas that are normally considered “cost centers” like human resources, legal, IT, and public relations. Have you ever calculated the return on investment of your HR division?"

"Social media in itself is not a strategy – it is a tool, a tool that is integrated into the things that your company has always done. "
public-relations  ROI  Social-Business  social-media  Strategy  socbiz 
february 2012 by fwhamm
Transform Your Employees into Passionate Advocates
Transform Your Employees into Passionate Advocates (via @ReadItLater) #hbr #hr
human-resources  Management  employee-satisfaction  Strategy  hr  hbr 
january 2012 by fwhamm
Culture Eats Strategy For Lunch | Fast Company
"Culture is a balanced blend of human psychology, attitudes, actions, and beliefs that combined create either pleasure or pain, serious momentum or miserable stagnation. "
Unternehmenskultur  corporate-culture  Strategy  Management  SocBiz  E20 
january 2012 by fwhamm
detlef 2.0: Enterprise 2.0 Implementierung – jede Reise beginnt mit dem ersten Schritt …
Enterprise 2.0 als Entwicklung und nicht als Produkt: "Ein Enterprise 2.0 kann man nicht kaufen! Es ist eine Entwicklung, die im Unternehmen einer Vision, Strategie und konkreten Zielsetzung bedarf. Enterprise 2.0 erfordert Änderungen in den Wertvorstellungen und führt darüber zu einem Interessenausgleich zwischen Mitarbeitern und Unternehmen mit allen positiven Folgen!"
Enterprise20  Strategy  Howto 
december 2011 by fwhamm
Increase Your Company's Productivity With Social Media - Jeanne C. Meister - Harvard Business Review
"Unisys, the 138-year old tech firm, has quickly made "going social" part of its culture. Here's how they did it, and how they're using social media tools to become more agile, to share knowledge, and to increase the speed of innovation."
social-media  social-business  socbiz  Unisys  governance  Adoption  strategy  communications  case-study 
september 2011 by fwhamm
Thinking about the Social Enterprise – confused of calcutta
JP Rangaswami (Salesforce): "I’ve just come back from Dreamforce, where Marc Benioff revealed his vision for the Social Enterprise. It’s an amazing vision, and well worth spending time on."
social-software  enterprise-social-software  enterprise20  cluetrain  social-enterprise  transparency  strategy  Peter-Drucker 
september 2011 by fwhamm
HP+ Managing the HP fallout will take more than PR - Walter Adamson
Without a defined and committed overall company strategy HP might fail. PR ain't a sorcerer to save you: "And the best way is for HP to be as decisive as they were in killing the Touchpad. Otherwise it is going to be a long hard haul to nowhere for the HP PR team."
public-relations  HP  strategy 
august 2011 by fwhamm
CSR is dead, long live social enterprise | Social enterprise network | Guardian Professional
"We must move in to an era where companies do not separate themselves from the consequences of their operations, we must champion shared values"
CSR  Enterprise20  social-business  social-enterprise  strategy 
august 2011 by fwhamm
Digital workplace - Wikipedia, the free encyclopedia
Entry created by Mark Morrell: "A digital workplace is where work is what you do, not where you go to. To have a successful digital workplace organisation must have the right strategy, culture, environment and infrastructure to exploit the benefits fully. It becomes the natural way of working so everyone is more productive and your organisation more efficient with:

people work from any location as well as their office workstation
IT infrastructure for the same or similar experience
everyone can read news, collaborate, search and complete tasks
individuals choosing tools – RSS, mobile, etc. – that help them
organisations measure benefits and encourages digital workplace

To have a great digiatl workplace, you need to follow some ‘must have’ principles including strategy, engagement, governance, HR policies and IT infrastructure."
intranet  digital-workplace  stakeholder  strategy  wikipedia  collaboration  governance 
august 2011 by fwhamm
What does an intranet strategy look like? | my.IntraTeam.dk
Sam Marschall: "So while I can’t give you a recipe for an intranet strategy, there are certain questions that a good strategy should answer"
intranet  strategy  vision 
august 2011 by fwhamm
81 Intranet Governance Questions to Ask Yourself - Intranet Blog - ThoughtFarmer
Gordon Ross: "I’ve compiled some of the big questions that we find lead to important discussions when it comes to intranet governance and management."
ThoughtFarmer  intranet  governance  Strategy  Communications  collaboration  Howto 
august 2011 by fwhamm
An SMT Interview with Ethan McCarty, Senior Manager, Digital and Social Strategy, IBM | Social Media Today
Rick Liebling: I recently had the opportunity to speak with Ethan McCarty, Senior Manager, Digital and Social Strategy at IBM about Social Business and what the technology giant was doing in this area. The result was a wide-ranging and spirited conversation that gave me a new perspective and greater clarity on the notion of Social Business. Specifically we spoke about IBM’s Social Business @ IBM and Expertise Locator programs and how those programs are changing the way IBM thinks about Social Media both internally and externally.
IBM  interview  Social-media  case-study  strategy 
july 2011 by fwhamm
Enterprise Collaboration Strategy – 15 Key Steps for Successful Implementation « Karthik Chakkarapani
"Key Strategy Steps & Activities for a successful implementation of “Enterprise Collaboration” platform. These are based on my implementation experience (including lessons learned), reading best practices & articles and listening to other implementers/peers/experts in this space. "
enterprise20  social-software  collaboration  strategy  Howto  konzept 
july 2011 by fwhamm
Where to start with a SharePoint intranet » Column Two, James Robertson
James Robertson of Step Two Designs: "A lot of organisations are currently deploying SharePoint for their corporate intranet. And rightly so, as it’s a viable and potentially powerful solution for intranet needs."
intranet  sharepoint  howto  strategy  collaboration 
march 2011 by fwhamm
Southwest Airlines Social Media Strategy – Lessons for All Organizations | Social Media Today
Mike Brown: "there were many beneficial insights and lessons only a brand experienced in social media can provide. The great thing was Laurel’s social media lessons apply to smaller organizations as well:"
social-media  case-study  public-relations  Southwest-Airlines  howto  strategy  social-media-strategy 
march 2011 by fwhamm
Sind Corporate Social Media unsozial? | edRelations
Klasse Analyse von Ed Wohlfahrt ausgehend von einem Blogpost Christian Bölling („Am Ende des Tages“), dass sich die Unternehmenskultur mit Social Media verändert.

"Aber diese Teilnahme am Gespräch, dieses Zuhören und Lernen verändert das Unternehmen insgesamt."
social-media  unternehmenskultur  digital-natives  strategy 
february 2011 by fwhamm
"Mächtig, wenn man es kann" - Neue Arbeitswelt - derStandard.at › Karriere
"Personalverantwortliche sollten jene sein, die gekonnt auf dem Klavier der New Media spielen. Aber: Können sie das?"
human-resources  HR  social-media  strategy 
january 2011 by fwhamm
Just another facebook page. Oder wieso Facebook & Twitter keine Synonyme für Social Media sind. | Visionen | about.virtual-identity.com
"Als Berater im Bereich Social Media Kommunikation sollte man auf die Anforderung „Mein Chef hat gesagt, wir müssen auf Facebook“ mit Fragen wie“ Weshalb?“, „Wen wollen sie denn erreichen“ und „Welches Ziel verfolgen Sie dabei“ kontern."
facebook  twitter  socia-media  consultant  strategy 
january 2011 by fwhamm
Orakeln 2011… PR und Social Media im neuen Jahr | Medientrainerblog
"Niemand kann die Zukunft vorhersagen. Klar. Experten können und sollten aber in die Zukunft blicken und versuchen, Entwicklungen abzuschätzen. Wie wird sich professionelle Kommunikation im nächsten Jahr verändern? In dieser Woche wagen Experten im Medientrainerblog den Ausblick."
public-relations  social-media  prediction  Kontrollverlust  strategy 
december 2010 by fwhamm
The Top Ten Intranet and Digital Workplace Predictions for 2011 - Intranet Benchmarking Forum
Paul Miller, CEO and Founder, Intranet Benchmarking Forum (IBF): "Fasten your seat belts for 2011! Set to be the most important year yet for intranets and the digital workplace."
Enterprise20  collaboration  intranet  strategy  workplace  travel 
december 2010 by fwhamm
Trying to solve a business problem ? Don’t start with a social media plan ! | Bertrand Duperrin's Notepad
"Résumé : even if maturity on social media is increasing, we still hear to many incantations like “if you dont’ use social media you’re gonna die”. Not only the systematic nature of the discourse, applied to any subject is irritating decising makers and is not a good thing for credibility, but it’s also misleading. Saying that social media are the only way to do anythigs leads to tool-centric strategies instead of problem-solving driven strategies. No tool will help to execute a plan that does not exist."
social-media  strategy  Enterprise20  general-electric 
november 2010 by fwhamm
Atmen Sie tief durch ® » Blog Archiv » Mitarbeiter aufs richtige Ziel ausrichten
"Der Aufstieg in die Elite erfordert zumeist Veränderungen, die Jahre in Anspruch nehmen. Wer nur in Quartalsabschlüssen denkt, verpasst die Gelegenheit zum Quantensprung. Erste und wichtigste Aufgabe ist, alle Mitarbeiter auf das Ziel auszurichten. Die nötigen mentalen Veränderungen sind nach unseren Erfahrungen die größte Herausforderung für das Top-Management."
management  westaflex  Führungskräfte  strategy 
november 2010 by fwhamm
Slides: Career Path of the Corporate Social Strategist (Keynote) « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing
Jeremiah Owyang: "Last week, I closed off WOMMA 2010 as the closing keynote, and presented Altimeter’s recent research on the Career Path of the Corporate Social Strategist (read the report) to a few hundred folks. "
social-media  Social-media-manager  public-relations  keynote  presentation  strategy 
november 2010 by fwhamm
talkabout » Was ist eigentlich “Erfolg” in Social Media?:
Mirko Lange (talkabout) über Erfolg in Social Media: "Wann immer ich mir Gedanken mache über “strategische Social Media” bleibe ich immer wieder an einer Frage hängen: Was ist eigentlich “Erfolg” in Social Media? Was es wahrscheinlich nicht (alleine) ist, sind nur eine große Anzahl von Fans und/oder Followern, das ist klar. Wahrscheinlich nicht einmal nur die richtigen vielen Fans und Follower. Aber was kann man wirklich realistisch erreichen?"

Viele lesenswerte Kommentare z.B. von Stephan Fink von Fink & Fuchs PR
public-relations  marketing  strategy  reputation  online-pr 
november 2010 by fwhamm
Notes and Insights of a Large, Intense and Strategic Intranet Project: HSBC Brazil Case Study
"# NOTES AND INSIGHTS OF A LARGE, INTENSE AND STRATEGIC PROJECT: HSBC BRAZIL INTRANET JULIANA MARQUES PAULO FLORIANO BRAZIL
# FOUR MAIN CHALLENGES How to sell a major project like this to a large organization like HSBC which has a lot 1 of others concerns 2 How to engage the organization into the project 3 How to ensure that you are delivering a project that you are proud of 4 How to ensure intranet utilization and its sustainability through time
# SOME NUMBERS OF THE PROJECT 2 year project 25 templates were developed 35 departments were involved 50 people worked directly in the project 3 500 people were involved in the project in some way 5 700 forms were organized 23 000 content sheets were analyzed and re written 60 000 was the number of sheets before the re writing
# WHAT WE ACCOMPLISHED   Brazilian intranet is the 5th more acessed intranet of HSBC there are 106 others   90 considered the intranet the best vehicle for getting information about the company   96 of employees access the intranet daily   94 in user satisfaction   The intranet s redesign project was awarded with an internal prize Ouro da Casa   Best 10 Intranets NN Group Intranet Design Annual "
intranet  case-study  HSBC  Brazil  strategy  management  screenshots  ProjectManagement 
november 2010 by fwhamm
Social Media als Management-Aufgabe in Unternehmen « Welt am Sonnabend
"Soziale Netzwerke haben für die Kommunikation von Unternehmen und Institutionen weitreichende Konsequenzen. Sie müssen offen und transparent auftreten, ein Anspruch, mit dem sich Viele noch schwer tun. Und sie brauchen die Expertise von webaffinen Mitarbeitern, doch die könnten schon bald schwer zu rekrutieren sein."
social-media  public-relations  management  strategy  organization  kommunikationskonzept 
october 2010 by fwhamm
Fink & Fuchs Public Relations AG: Social Media bei Opel
"Interview mit Vijay Iyer, Manager Social Media, Broadcast & Visualization bei der Adam Opel GmbH

"
social-media  public-relations  Opel  case-study  interview  Vijay-Iyer  Strategy  Social-media-manager 
october 2010 by fwhamm
Houston, We Have a Failure to Execute « Sysomos Blog
"In continuing our theme of why social media falls short, let’s focus on one of the biggest culprits: the failure to execute."
social-media  social-media-strategy  social-media-manager  social-media-strategist  Communications  strategy 
october 2010 by fwhamm
Why We Still Need Real Social Media Strategists — Very Official Blog
"Even though business strategies come from the top down in organizations we still need strategists, or at least strategic thinkers, in every area of business, but especially social media. Not only because so few businesses have direct experience with social media used to deliver on business goals, but because it requires a fundamental shift that the same old evolutionary approaches fail to address."
social-media  social-media-strategy  social-media-manager  social-media-strategist  Communications  strategy 
october 2010 by fwhamm
Warum eine Social Media Strategie unerlässlich ist « Social Media Evolution
Gute Einführung anhand eines fiktiven fehlgeschlagenen Twitterengagements, warum man eine Strategie für Social Media braucht.

Genauso übrigens, wie für jede andere PR-Aktivität :-)
social-media  strategy  case-study 
september 2010 by fwhamm
How To Develop a Social Media Strategy: A Roadmap for Integration — Very Official Blog
"The following list of questions and resources should provide a comprehensive roadmap for developing a strong social media strategy with clear organizational alignment. This is going to be a long post, so let’s get started! "
public-relations  social-media  strategy  howto 
july 2010 by fwhamm
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