fwhamm + brian-solis   4

PR 2.0: The State of PR, Marketing, and Communications: You are the Future
Brian Solis: "Abbreviating "PR" truncates the value of our role in one of the greatest transformations the communications industry has ever witnessed." I fully agree. Almost all PR people forgot that "P" stands for "Public" and "R" stands for "Relations".

Dear Public Relations people and communicators: Stand up and fight for "Relations"! Work on relations, be related to the people who are interested in your business - or even those who even are not. Don't speak or talk to: communicate.

Start with looking in the mirror :-)

But why should Public Relations business innovate more intense and often than other businesses? When it works it works ...
public-relations  press-release  Brian-Solis  corporate-communications  social-media  pr  communications  cluetrain  transparency  corporate-branding  personal-branding  community  brand-manager  strategy  conversation 
june 2009 by fwhamm
PR 2.0: Reviving the Traditional Press Release
Brian Solis embraces the traditional press release by enhancing it with new / social media elements like social bookmarks, links, embed codes, images, cross-linking
public-relations  press-relations  press-release  social-media-release  twitpitch  word-processing  elevator-pitch  pr  social-networks  smo  social-media-optimization  tagging  social-bookmarking  Brian-Solis  StoryTelling 
may 2009 by fwhamm
PR 2.0: The Art and Science of Blogger Relations - Updated eBook
The methodologies and tactics required for effective blogger relations will shatter everything you were taught or thought you know about traditional PR. Part "un" common sense, part market expert, part enthusiast, and part customer, together, this guide w
public-relations  Brian-Solis  pr2.0  blogger-relations  ebook 
may 2009 by fwhamm

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