estreitinho + strategy   37

Orthodoxy is toxic - Adliterate
“Orthodoxy means not thinking. Not needing to think. Orthodoxy is unconsciousness”
strategy 
10 weeks ago by estreitinho
Talent imitates, genius steals: Henry Jenkins on Transmedia Planning
The key is to produce something that both pulls people together and gives them something to do.
strategy 
september 2017 by estreitinho
Strategy
Strategy is helping companies work smarter
strategy  from notes
august 2017 by estreitinho
Forbidden words
If it needs to say:

Connection
Inspiration
Engagement
Community
Advocacy

It's not a strategy.
strategy  from notes
august 2017 by estreitinho
Strategy
Strategy is fuel for decisions
strategy  from notes
august 2017 by estreitinho
Strategy
Strategy is the art of writing in the dark
strategy  from notes
august 2017 by estreitinho
How to understand what you're doing
The first step in understanding what you're doing is doing it and then trying to understand what you did
strategy  from notes
august 2017 by estreitinho
Creative strategy
Creative strategy is applied ADHD
strategy  from notes
august 2017 by estreitinho
Strategy
Strategists are organisational poliglots
strategy  from notes
august 2017 by estreitinho
Strategy
It doesn't matter what you call it, it matters what you do with it
strategy  from notes
august 2017 by estreitinho
Word of mouth
Word of mouth is a by-product of your work, not a strategy
strategy  from notes
august 2017 by estreitinho
Three reasons your strategy is too complicated | Louise Flett | Pulse | LinkedIn
Strategists are the scaffold builders, we build the framework upon which the creative work can then flourish. And because the strategist often feels judged more on the strategic output than creative output it can be hard not to show everyone just how clever all of your thinking is: the stats, the studies, the quotes. But they’re how you got there, not where you ended up. If you removed them what would happen?
strategy 
july 2017 by estreitinho
Mind the gap: Why looking for a ‘gap in the market’ is a waste of time - and why you should look for ‘expectation gaps’ instead. | Matt Boffey | Pulse | LinkedIn
An ‘expectation gap’ is the difference between what a consumer expects of a category and the experience they actually have of it.
strategy 
july 2017 by estreitinho

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