"IOTA is Superflux's proposal for a product ecosystem to support creative and collaborative applications of the internet-of-things." lovely project

"Sensing a marketing opportunity, Sony teamed up with Nissan to form the GT Academy in 2008. It was a one-off project created to answer a simple question: could you take a gamer and put them in a real racing car? A 23-year-old Spaniard, Lucas Ordoñez, who was just beginning a business degree, won the online and then real-world challenge. After intensive training, he raced as one of a team of drivers in the 2009 Dubai 24."