Tilled into the soil
If you have a field you want to grow valuable crops on, but the soil is too poor, a way to fix this is to spend the first few years growing a less valuable but hardier crop. Eventually, when the soil is good enough, you take your plough to the field and till the old plants into the soil, where they act as fertilizer for the new crop you then sow.

The obvious simile: this is what happens to users and small content producers once a platform matures. It’s what’s happening to tumblr right now, with Yahoo marking blogs as NSFW based on opaque criteria and reportedly making tags such as “gay” unsearchable.
yesterday
Gatwick drone incident - 2 July on Vimeo
On Sunday 2 July, a drone was spotted on the approach path to Gatwick Airport. This is the disruption it caused.
5 weeks ago
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