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Levi’s taps iBeacons to rejuvenate brand and reel in shoppers
By Caitlyn Bohannon
July 22, 2014 Caitlyn Bohannon is editorial assistant on Mobile Marketer and Mobile Commerce Daily, New York. Reach her at…
from instapaper
6 days ago
www.nytimes.com
David Beard: There is no quiet car - and little room, sadly, for print - on readers' digital-heavy train of news http://t.co/nGVg4bmb2f
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7 days ago
Riding the Juggernaut That Left Print Behind - NYTimes.com
David Beard: There is no quiet car - and little room, sadly, for print - on readers' digital-heavy train of news http://t.co/nGVg4bmb2f
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7 days ago
Creating distraction-free reading experiences
by Adrian Zumbrunnen / Jul 18, 2014
Reader notice: This is the summary of my talk at UXLS and WordCamp Zurich, Switzerland. Thanks again to the organizers for…
from instapaper
8 days ago
Google and Samsung escalate hostilities over watches, Tizen and Android's openness
Google is growing increasingly worried that Samsung, its largest licensee, is working to undermine its own strategy for Android, while Samsung and the rest of…
from instapaper
8 days ago
The Next Step For Newspapers (by @baekdal) #analysis
Judy Sims: Wow. Best analysis I've ever read. RT @_kus Game over for the traditional newspaper business model. http://t.co/KfX2hRjtJN @baekdal
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9 days ago
Data Point: It Looks Like 30 Is the Ceiling for How Many Apps People Use - Digits - WSJ
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9 days ago
GoTenna creates a cell network out of thin air anywhere on Earth
GoTenna is a pocket-size communication tool that lets smartphones talk to one another without cell service. GoTenna
Our modern, wired society often romanticizes…
from instapaper
10 days ago
I’m feeling lucky: Can algorithms better engineer serendipity in research
Let’s say you have a research topic, and maybe even an angle. You dive in by reading the canonical classics, all of which seem to cite one other, and maybe some…
from instapaper
11 days ago
IGEL - Congress Torino 2014 - Abstracts
The New Yorker: MT @mkonnikova: What changes as we shift from print to digital #reading? And does it matter? http://t.co/fRrCo74AjD
from instapaper
11 days ago
How to Be a Better Online Reader
The New Yorker: MT @mkonnikova: What changes as we shift from print to digital #reading? And does it matter? http://t.co/fRrCo74AjD
from instapaper
11 days ago
A Redesigned Parking Sign So Simple That You’ll Never Get Towed | Design | WIRED
Julia Beizer: "Functional graffiti" rocks my world. // why design matters, parking edition. http://t.co/fMrluiwdMr
from instapaper
12 days ago
Strategic & Tactical Dashboards: Best Practices, Examples
I’m excited about the power of a well created dashboard. It is a thing of beauty and a source of immense joy.
Oh, and of course a critical element for any…
from instapaper
13 days ago
Why the Myers-Briggs test is totally meaningless
The Myers-Briggs Type Indicator is probably the most widely used personality test in the world.
An estimated 2 million peopletake it annually, at the bequest of…
from instapaper
13 days ago
Retail apps with store mode drive up to 5x more interactions
Lowe’s offers an in-store mode on its app
New data from a couple of sources underscores the increasingly important role mobile apps are playing inside…
from instapaper
13 days ago
How to drive innovation inside large news organizations
Insights, tools and research to advance journalism
Published 07/14/14 6:00 am
Updated 07/14/14 1:36 pm
API contributing writer; Editor of Regret The Error
When…
from instapaper
13 days ago
Predictive apps are the next frontier of marketing tech (infographic) | VentureBeat | Marketing | by John Koetsier
Predictive apps are the next frontier of marketing tech (infographic) | VentureBeat | Marketing | by John Koetsier
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13 days ago
5 Psychological Principles of High Converting Websites (+ 20 Case Studies)
You know the feeling when you pour your heart and soul into a promising new A/B test, only to have it flop like an entrepreneur’s first startup?
I certainly…
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13 days ago
Forget The Wisdom of Crowds
Way back in 1906, the English polymath Francis Galton visited a country fair in which 800 people took part in a contest to guess the weight of a slaughtered ox.…
from instapaper
13 days ago
Every month, smartphone users spend an average of 30.25 hours on 26.8 apps
It’s good to be a popular smartphone app. According to the latest Nielsen report, on average, a smartphone user is accessing 26.8 apps every month for about…
from instapaper
13 days ago
Trends in Newsrooms: Rebooting Newsroom Strategy as Mobile, Wearables Rise | Mediashift | PBS
Mark Glaser: .@FT already has 62% of readers accessing news from phones or tablets, only 38% using desktop. http://t.co/pSZZk0WUqf
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13 days ago
How To Do Audience Research That Helps Focus Your Content Marketing
Jul 14, 2014 at 1:07pm ET by Harriet Cummings
It’s Sunday afternoon. You’ve popped around to see your gran, and she’s asking after your health.
“Well, Gran,”…
from instapaper
13 days ago
Reuters Institute Digital News Report
This year’s report reveals new insights about digital news consumption based on a YouGov survey of over 18,000 online news consumers in the UK, US, Germany,…
from instapaper
14 days ago
The Modern Wallet: Mobile Payments are Making Life Easier
There’s no denying the impact that digital connectivity is having on our daily routines. It’s changed how we watch video, keep tabs on our health—even the way…
from instapaper
14 days ago
Twitter's Strategy To Dominate Mobile Advertising
TapCommerce is a venture-backed mobile technology company headquartered in New York City’s Union Square – and it is also now in Twitter’s nest.
Twitter has…
from instapaper
14 days ago
You gotta read this! — Maker’s Perspective — Medium
Back in May Mike Hudack posted a rant about the state of the news media. The gist of it is: here we are in 2014, the Internet is at scale — the mobile internet…
from instapaper
14 days ago
Apple-designed iBeacon hardware hits FCC: for Apple Stores, for developers, or consumers?
On July 4th of this year, the Federal Communications Commission (FCC) made filings public from Apple regarding an Apple-branded piece of iBeacon equipment. The…
from instapaper
15 days ago
Towards a New Information Architecture
Tim Wong: A valuable stroll through time in #IA #UX #interaction #design —“Towards a New Information Architecture” by @cwodtke https://t.co/9ySMt7eUoP
from instapaper
15 days ago
Save time and money with Rapid Usability Tests
We have been having incredible success in 2014 with Rapid Usability Test Sprints with companies including PayPal, AMP, Amaysim & OPSM who run these usability…
from instapaper
15 days ago
Cognitive Load Theory: Making Learning More Effective
It can be difficult to make progress if your working memory is overloaded.
© iStockphoto/alandj
Have you ever been on a course where the trainer went through…
from instapaper
15 days ago
How to Miss By a Mile: An Alternative Look at Uber’s Potential Market Size
On June 18, Aswath Damodaran, a finance professor at NYU’s Stern School of Business, published an article on FiveThirtyEight titled “Uber Isn’t Worth $17…
from instapaper
16 days ago
Digg Relaunches News.me As A Personalized News Alerting Service, “Digg Deeper” | TechCrunch
Betaworks-owned expanded its product lineup today with the launch of a new service – well, technically, an older service that’s been retooled and rebranded –…
from instapaper
17 days ago
What Does it Take to be a Mobile Designer Today? | UX Magazine
Dean Peters: What Does it Take to be a Mobile Designer Today? (I esp. agree with 'Things to Unlearn') via @UXMag - http://t.co/XILBtSSHeS #ux #mobile
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17 days ago
Is Social Sharing Becoming the World's Biggest News Distribution Method - #infographic | Digital Information World
Visual stream that presents digital data on the topics of business, social media, and many more.
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22 days ago
What if? ... The NY Times ended its daily print edition
Media Disruptus A MEDIA FUTURIST ON WHAT’S COMING FOR NEWS & MEDIA © 2014, Steve Outing ShareThis Copy and Paste Share
from instapaper
22 days ago
Mobile Traffic of the Internet's Top Social Media Sites
When it comes to social media, Facebook is undoubtedly the king. It’s the oldest of today’s top contenders, roughly one of every 7 people in the world are on…
from instapaper
22 days ago
It’s Time to Forget the Fold | Neuromarketing
If you work with digital ads, you are no doubt familiar with the “fold” – the place where the user’s screen cuts off the content, and scrolling is required to…
from instapaper
22 days ago
Infographic: 2013 Mobile Growth Statistics | Digital Buzz Blog
Here are the latest mobile growth statistics for 2013, a complete indepth summary of where the mobile market is now at, including things like mobile phone…
from instapaper
22 days ago
Mobile Growth Pushes Facebook to Become No. 2 US Digital Ad Seller
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Contact Sales
US mobile ad spending is expected to near $9.6 billion in 2013 and account for a whopping 22.5% of all digital ad investments,…
from instapaper
22 days ago
Reinventing Breaking News Around You — Medium
Breaking news used to be a term reserved for stories that were unequivocally a big deal. That’s because there were only a few huge news outlets, and everyone…
from instapaper
22 days ago
ESPN Digital Media sets sports category traffic record in September - ESPN Front Row
ESPN offers coverage on various devices and platforms.
Editor’s note: As the digital media industry continues its constant charge forward, measuring all things…
from instapaper
22 days ago
Mixpanel Blog | Mobile Analytics
You’ve built what you think is a great mobile app, but do the people agree? Retention is the most important metric today; it is simply the best measure of how…
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22 days ago
Urban Airship
By Corey Gault Dec 06, 2013
On the heels of delivering our 100 billionth push notification, we’re happy to share our most expansive Good Push Index (GPI) study…
from instapaper
22 days ago
NYT Now, out today, mixes lots of good mobile-centric ideas with moments of caution
If you’ve got an iPhone or an iPod touch, NYT Now is out now and a free download. The new app from The New York Times promises to offer a subset of the Times’…
from instapaper
22 days ago
At Circa We Write Stories, Not Summaries, Take Two
Circa News 1.0 launched nearly 18 months ago in October 2012, and since then we’ve learned more than we could have even imagined. But one thing that we’ve…
from instapaper
22 days ago
Unlocking mobile revenue and audience in journalism
Insights, tools and research to advance journalism
By Jeff Sonderman
Published 06/10/14 7:45 am
We have throughly entered the age of mobile news.
People are…
from instapaper
22 days ago
Daily News touts ranking: No. 2 U.S. newspaper site | Capital New York
By Joe Pompeo 5:49 p.m. | Jan. 30, 2014 follow this reporter
Joe Pompeo
Follow: twitter feed On Wednesday, Daily News employees got one of those all-staff…
from instapaper
22 days ago
Why BuzzFeed brought on a mobile czar - Digiday
This is the third installment in the series “Mobile Next,” Digiday’s coverage of innovations in mobile media. This series is sponsored by LIN Mobile, a premium…
from instapaper
22 days ago
The Biggest Players In Mobile These Days Are Pandora, Twitter, Yelp, and ESPN
Fred Wilson has an interesting post up this morning about a new comScore report on Web properties’ size on desktop vs. mobile.
Two phones with mobile internet…
from instapaper
22 days ago
Beyond cute cats: How BuzzFeed is reinventing itself
NEW YORK (Reuters) - BuzzFeed has come a long way from cat lists. This month one of its journalists was on the ground in Kiev reporting on the crisis in…
from instapaper
22 days ago
The homepage is dead, and the social web has won—even at the New York Times
Traffic to the New York Times homepage fell by half in the last two years, according to the newspaper’s internal review of its digital strategy. Here’s the very…
from instapaper
22 days ago
Lessons for Digital Marketers from the Leaked NYT Innovation Report — On Digital Marketing — Medium
For those of you that hadn’t heard, print journalism is dying. Venerable institutions like the New York Times are scratching their heads, figuring out how to…
from instapaper
22 days ago
The Terrible Irony In The New York Times Not Publishing Its Own 'Innovation Report'
Last night, I read the leaked 96-page internal New York Times innovation report — which digital news service Buzzfeed had “exclusively.” The innovation report…
from instapaper
22 days ago
Social-Media Traffic to News Sites Has Increased 57% Since 2009
Well, this is no surprise: Digital has far surpassed print in the way we consume news.
More than half of all Internet users are plugged in to some form of…
from instapaper
22 days ago
How Readers Get to News Sites: Social, Search and Direct
Numbers, Facts and Trends Shaping Your World
Analysis
Pathways to Digital News
How someone gets to a news organization’s website says a lot about the level of…
from instapaper
22 days ago
Twitter sent me: The power of referral
There are a lot of vanity metrics when it comes to determining the value of your content marketing strategy, but understanding your referral traffic can be one…
from instapaper
22 days ago
Financial Times: 'There is no drawback to working in HTML5'
Nearly two years since the Financial Times launched its HTML5 web app in June 2011, mobile devices continue to be an important driver for the company’s…
from instapaper
22 days ago
CNN's mobile strategy
Podcast: Play in new window | Download
Today on Mobile Mixed we’re joined by Louis Gump, the VP of CNN Mobile. It’s hard to find the right place to even start…
from instapaper
22 days ago
CNN Overhauls Its Digital Presence For The Mobile Era
CNN’s K.C. Estenson.
In the last 10 years, CNN has been the Changeable News Network, with four different presidents and lord knows how many different iterations…
from instapaper
22 days ago
Mobile Design Patterns: A Practical Look
In this article, Chris Bank of UXPin – The UX Design App details what mobile design patterns are and how to think about them when designing your mobile app, and…
from instapaper
23 days ago
Can Content Pay Its Way Through Social Shares And Tailored Email Newsletters? | TechCrunch
Millie Tran: Interesting: Sharewall gives users access to a site’s content based on how many people they share the stories with http://t.co/fMuqeKemsf
from instapaper
23 days ago
Is the Windows Phone app gap just perceived? Nielsen study shows we only use about two dozen apps
We constantly hear the argument that there may be some missing apps on Windows Phone, so people won’t give it a try and write off the platform. I have to wonder…
from instapaper
24 days ago
How to Use Mobile Display Ads to Target Smartphone Users
When I wrote Go Mobile with Jeanne Hopkins a while back, one of the more important chapters in the book was the one on mobile targeting. In that chapter, we…
from instapaper
24 days ago
Apple's iOS gains ground on Android in US as iPhone retains smartphone lead
For the three months ending in May, Apple’s iPhone grew its dominating lead as the top U.S. smartphone, while iOS gained ground on Google’s Android, says…
from instapaper
24 days ago
Readers Recall Tablet Magazine Ads at Same Rate as Print Ads - CMO Today - WSJ
Ernesto Burden: Ads in tablet version of mags have same level of recall as print, study says. http://t.co/8LzfiTjO7g
from instapaper
25 days ago
How Mature is Your Organization when it Comes to UX? | UX Magazine
UX Magazine: How mature your organization is from a #UX standpoint? This popular article links to a useful online test. http://t.co/w7XSQT1qWi
from instapaper
25 days ago
As mobile ad revenue continues to soar, newspapers still struggle to catch the wave
How To's → Digital Strategies Updated July 2, 2014 2:43 pm Screen Shot 2014-07-02 at 1.22.19 PM There was a double dose of good news in eMarketer’s mid-year ad…
from instapaper
25 days ago
Building the Radio Sawa mobile app to reach youth in closed, censored Middle East markets
Today we’re starting the promotional campaign for a new Android and IOS apps for Radio Sawa, one of our broadcast networks focused on music and pop-culture in…
from instapaper
28 days ago
The "beautiful, ugly truth"… of organization and management
“The beautiful, ugly truth” is how the leader writer in the latest New Scientist (28 June 2014) headlines the argument that it is “better to see the cosmos as…
from instapaper
28 days ago
Corrupt Personalization
danah boyd: In "corrupt personalization," @niftyc offers some entertaining situations where people's data is used unexpectedly: http://t.co/nttNn99FMs
from instapaper
28 days ago
7 Reasons Why You Need to Go Mobile [INFOGRAPHIC]
Unbelievably there are still some people out there who think mobile is a fad and are still not using it to market their business.
The benefits for mobile are…
from instapaper
28 days ago
Phases in mobile
This was the launch ad for Orange, in 1994. Orange was one of the very first mobile operators to think that mobile could be a consumer product rather than a…
from instapaper
29 days ago
What Makes Wearables Valuable?
by Luke Wroblewski June 12, 2014
As part of my ongoing interest in mobile technology, I’ve been closely watching the wearables market and making use of many…
from instapaper
29 days ago
WikiBeacon by Radius Networks
A Proximity Beacon Community Resource
Looking for a particular beacon? Find any beacon by UUID, Major Identifier, or Minor Identifier.
View beacon stats by…
from instapaper
29 days ago
Despite Android reach, Google has its work cut out for it in the wearables market
SAN FRANCISCO — Current Android owners are most likely very much aware of wearables, but only a small fraction of the billion active users and counting are…
from instapaper
4 weeks ago
Interactions that Change the Way Customers Make Choices: Innovative interaction design insights from the Design for Experience awards
Shopping for new eyeglasses can be a frustrating experience. Of the scores of frames lining a purveyor’s wall, none have lenses with your prescription.…
from instapaper
4 weeks ago
Evolution of a Media Company
Raju Narisetti: Wither audience 1st? @jenny8lee: Evolution of a Media co: platform first, digital first, tech first. By @webbmedia http://t.co/8NEbC4Oc5a
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4 weeks ago
Ebooks | Fiksu
In the last year, Facebook’s Mobile App Ads have set a new bar for app marketing performance. Fiksu recently studied 300 apps who advertised across Facebook and…
from instapaper
4 weeks ago
App marketing cost inflation keeps getting worse
Inflation is no fun. Especially when costs are rising more than what you can charge for something. That’s the problem facing app developers, based on the latest…
from instapaper
4 weeks ago
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