deusx + marketing   28

FACEBOOK'S WORST NIGHTMARE: With GM Pulling Its Ads, Here's How The Other Dominoes May Fall - Business Insider
It appears to be dawning on clients who control the U.S.'s major ad budgets that if your marketing content is interesting enough you don't need to advertise on Facebook. Advertising on Facebook is free, if you can create something compelling enough to go viral without a major media spend behind it.
marketing  facebook  viral 
may 2012 by deusx
How Facebook is ruining sharing | Molly Rants - CNET News
Sharing and recommendation shouldn't be passive. It should be conscious, thoughtful, and amusing--we are tickled by a story, picture, or video and we choose to share it, and if a startling number of Internet users also find that thing amusing, we, together, consciously create a tidal wave of meme that elevates that piece of media to viral status. We choose these gems from the noise. Open Graph will fill our feeds with noise, burying the gems.
facebook  sharing  marketing  media  social 
november 2011 by deusx
Kill Screen - My Purple-Haired Made-Up Best Friend, and Why She Had to Die
Before I tell you this story, I should introduce Rachael Webster. The trouble is, I’m not sure how to do that. Was she a friend of mine? Sure. A great friend. We spent nine months together as tight as Siamese twins. But she wasn’t family, and I never really met her in person. I could say she didn’t exist, but that’s a copout: she obviously existed, and had a life, and friends, and a career, at least until her budget ran out and I had to write her out of this world.
writing  fiction  gaming  alternate  reality  marketing 
november 2011 by deusx
This is why it's worth learning about advertising, by Rory Marinich
"The product is, simply put, a magical screen that can do anything you ever want it to, no matter what that is.

Here you go. It’s five hundred dollars. If you pay me that, I will give you this magical thing that can do anything. You don’t have to read a manual. It will do anything, and it will do it right now, out of the box.

Other companies are selling computers. Apple’s selling magic. Which one would you rather have?"
ipad  apple  advertising  psychology  analysis  marketing  from delicious
january 2010 by deusx
Shouts & Murmurs: Subject: Our Marketing Plan : The New Yorker
"Hi, Ellis—

Let me introduce myself. My name is Gineen Klein, and I’ve been brought on as an intern to replace the promotion department here at Propensity Books."
funny  publishing  writing  marketing  from delicious
october 2009 by deusx
The quirky genius of the Dos Equis ad campaign. - By Seth Stevenson - Slate Magazine
"This Dos Equis campaign features wonderful visual details. The production team clearly took glee in meshing vintage film stocks with unexpected locations and absurd endeavors. My favorite moment is the sight of our tuxedoed hero leading a moonlight expedition through a rocky canyon—flanked by elegant women in evening gowns, a military officer in full dress regalia, and a slightly befuddled fellow wearing a fez. We're left to guess at the precise combination of events that led to this scenario. I like to imagine it's an impromptu escape from a hijacked ocean liner."
via:missadroit  awesome  dosequis  beer  advertising  marketing 
may 2009 by deusx
Burger King Has Dropped Their Wallet | So Good
"It appears that in the last few days, there are a handful of bloggers who, by finding wallets on the ground, have unwittingly stumbled across the latest under-the-radar Burger King promotion. The fast food chain has dispensed agents across major U.S. cities (indications are it’s just been Chicago and Orlando so far ) to “lose” wallets. However, when unsuspecting passersby find these wallets and open them, they discover an interesting message"
burgerking  marketing  funny  lost  wallets  advertising  viral 
november 2008 by deusx
Notional Slurry » Personal brand: red hot, with a smell of burnt flesh
"Branding is what you do to shit you plan to sell in a bottle, when you don’t want to give away the recipe but do want to assure customers that it will consistently be the same shit no matter which branded bottle they open. A brand is a promise of etern
personalbranding  metablogging  writing  branding  marketing 
june 2008 by deusx
The Real Power of Personal Branding | chrisbrogan.com
"Try your damnedest to be true to the things that make you who you are, and try your best to improve upon those gifts you have, and compensate for the ones you lack."
personalbranding  metablogging  writing  branding  marketing 
june 2008 by deusx
Take my book. It's free. / Giving away books as podcasts is new way to promote sales
"By rising to prominence without the financial backing of a mega-publisher, Sigler has defied the industry's modus operandi"
podcasting  writing  work  marketing 
april 2008 by deusx
Why (most) authors and publishers need not fear online piracy
"Given the difficulty of breaking into print in the traditional way, the Internet looks to many aspiring authors like a powerful new way to distribute content and find an audience; it has promise, not peril."
writing  publishing  marketing  piracy 
april 2008 by deusx
Maintaining your Personal Brand Online - Snook.ca
"For me, it is important to maintain my own sense of self outside of any organization that I work with. Our society is very transient and the idea of working for a single company for more than five years is foreign to many of my generation (and younger)."
metablogging  personalbranding  branding  marketing 
march 2008 by deusx
ASCII by Jason Scott: Maximalized Pandas
"Glad we could be of help, and we've hopefully done our best not to be too snuggly a set of pandas."
marketing  crm  sweetwater  vistaprint  pandas  snuggly 
february 2008 by deusx
Hear Voices? It May Be an Ad - Advertising Age - News
"How soon will it be until in addition to the do-not-call list, we'll have a 'do not beam commercial messages into my head' list?"
sound  audio  marketing  advertising  noisepollution 
december 2007 by deusx
Radiant Core: Blog: Deconstructing Facebook Beacon JavaScript
"This post is going to dig deep in Beacon and see what makes it tick from a purely technical perspective"
facebook  beacons  webdev  marketing  advertising 
november 2007 by deusx
ongoing · Portal
"Dear Marketing Professionals; when you think “message control” several generational cohorts of geeky target demographics are thinking about the Portal voice. Go play it, and shudder."
gaming  portal  marketing  cluetrain 
october 2007 by deusx
Silicon Valley Could Use A Downturn Right About Now
"In a few years, things will be beautiful again. The big money will be slumbering away, and the marketing departments will be a distant memory. We can focus, once again, on the technology. And the burgers and beer."
web20  siliconvalley  marketing  money 
may 2007 by deusx
The fine art of making a point - Los Angeles Times
"'Human directionals' -- those guys spinning advertising arrows -- can cost $60 an hour. Some of their best moves are filed in the patent office."
whoa  nifty  advertising  humandirectionals  odd  marketing 
may 2007 by deusx
Thomas Menino is an incompetent coward - August J. Pollak - xoverboard.com
"There is no excuse for blaming Turner Networks, Adult Swim, and especially a single 27-year-old, for the overzealousness of Boston's government and the news media."
athf  turner  marketing  boston  morons  overreaction  131 
february 2007 by deusx
YouTube - LIGHT CRITICISM
"Advertising is the mindless vandalism of the Fortune 500."
marketing  advertising  grafitti 
january 2007 by deusx
Pleasant Ridge-based ePrize woos smaller clients with new lower-priced service
"Pleasant Ridge-based ePrize today launched its Caffeine Promotions Platform -- a product that allows small businesses to jump into the world of big-time Internet contest and promotions."
eprize  marketing  webdev  business 
january 2007 by deusx
::HorsePigCow:: marketing uncommon ? If you see a parade, get in front of it…
"So, there you go…if you see a parade, get in front of it. That is what being part of the community you serve is all about."
metablogging  parades  evangelism  social  bliss  passion  marketing 
december 2006 by deusx
Wired 14.12: Commercial Break
"In a risky experiment, Chevrolet asked Web users to make their own video spots for the Tahoe. A case study in customer generated advertising."
chevy  campbellewald  detroit  advertising  marketing 
november 2006 by deusx
STRIDEgum.com : Where is Matt?
"This is Matt. He quit his job to dance around the world. We support Matt's bold move and like him so much we sent him on a second trip."
marketing  gum  dancing  video  cool 
june 2006 by deusx
Micro Persuasion: Bye Bye Email Marketing, Hello RSS
"That's all folks. The door has officially closed on email marketing. Maybe this will drive more companies to start up opt-in RSS feeds and blogs that facilitate dialogue."
marketing  rss  hackingfeeds  email  spam 
february 2006 by deusx
Marketing Sucks at Binary Bonsai
"The marketing vibe of these boxes is indistinguishable from the background radiation of the universe itself."
funny  gaming  marketing 
september 2005 by deusx
Reading the consumer mind
The age of neuromarketing has dawned.
advertising  marketing 
february 2004 by deusx

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