davidkoren + marketing   173

The worst sales promotion in history: Hoover's free flight fiasco (The Hustle, 8/10/2019)
In 1992, an electronics company offered two free international flights with any £100 purchase. Today, it’s cited as the worst sales promotion in history.
hoover  vaccuum  marketing  promotion  flights  free 
4 weeks ago by davidkoren
I Worked in Sales for 13 Years — Here’s What I Learned (Medium, 7/24/2019)
Working in sales was something I never set out to do. It happened by accident when I was in a family business and the only job left was sales. When I began selling, I sucked. Leads would literally…
selling  marketing  sales  business  relationships 
9 weeks ago by davidkoren
Ways To Be More Likable By Saying Very Little - P.S. I Love You (Medium, 7/15/2019)
Act more confident. Push your comfort zone. Stand like an alpha. Growing up as a shy introvert with a severe speech impediment, I was bombarded with recommendations like the ones above regarding how…
likability  extroverts  introverts  networking  sales  marketing 
11 weeks ago by davidkoren
How I Accidentally Helped Elect Donald Trump (Medium, 2/17/2017)
A year ago when Donald Trump emerged a serious political contender, I noticed how uncannily he followed the infomercial huckster bible I’d help develop two decades earlier. When I was in my twenties…
donaldtrump  timothyoleary  infomercials  marketing 
march 2017 by davidkoren
Become a Marketing Rock Star by Doing This (Inc.com, 2/24/2016)
People aren't responding to your calls or emails? There is a solution.
inboundmarketing  marketing  coldcalls 
february 2016 by davidkoren
Donald Trump is a fraud: Report confirms the billionaire’s presidential bid is a long and calculated con job (Salon.com, 2/1/2016)
Everything Trump has done during the campaign is designed to dupe the media into funding his marketing strategy
donaldtrump  con  marketing 
february 2016 by davidkoren
Gen Z Employees: The 5 Attributes You Need to Know (Entrepreneur, 9/2/2014)
Millennials? So yesterday. In the next year, companies will focus their attention on recruiting the next generation.
genz  foundersgeneration  pluralgeneration  marketing  millennials 
december 2015 by davidkoren
Beyond Millennials: How to Reach Generation Z (Mashable, 8/20/2014)
Generation Y is old news. Meet Gen Z: The social media-immersed, entrepreneurial economic powerhouse.
genz  foundersgeneration  pluralgeneration  marketing  millennials 
december 2015 by davidkoren
Chicago Print Partners Print as an Effective Marketing Tool (Chicago Print Partners, 11/3/2015)
Print marketing provides a tangible item and is a welcome distraction from our digital world. Studies show print can even get more attention than digital!
marketing  advertising  print 
november 2015 by davidkoren
Building a Content Marketing Strategy from the Ground Up (Capacity Interactive, 9/24/2015)
To help you navigate those questions and get a strong foundation for your content marketing strategy, allow me to present: The five biggest panic-inducing moments of building a new content marketing strategy.
content  contentmarketing  marketing  socialmedia  seo  searchengineoptimization 
october 2015 by davidkoren
Why Consumer Brands Should Focus on the Top 5% of Customers (Advertising Age, 9/2/2015)
Here are three ways consumer brands can provide a laser focus on their top 5% of customers on social channels to drive word-of-mouth referrals.
consumerbrands  brands  marketing  communitymanagement  socialinfluencers 
september 2015 by davidkoren
Charities Would Raise Far More if They Knew Donors' Motives, Study Finds (The Chronicle of Philanthropy, 9/1/2015)
Giving could exceed the historic ceiling of 2 percent of gross domestic product if charities understood donors better and focused more on donor-advised funds, employer matches, and workplace giving.
charities  501c3  donors  philanthropy  fundraising  marketing  motives 
september 2015 by davidkoren
40% of UK consumers use ad blockers, finds Reuters study (The Drum, 6/20/2015)
Four in ten (39 per cent) of UK Internet users use ad-blocking technology to curb the number of promotions they see while browsing as...
onlineadvertising  advertising  websites  web  marketing 
july 2015 by davidkoren
Infographic: 10 Smart Ways to Master Your Email Subject Lines (Salsa Labs, 4/18/2015)
Your email has all the markings of a successful message sure to deliver major results. But will people open it? Use these 10 smart tips to increase open rates.
infographics  emailmarketing  email  marketing 
june 2015 by davidkoren
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