daguti + viral   106

Badass Marketers & Founders (BAMF)
VIRAL VIDEO CHECKLIST:

How do you make a video that's shareable?
What should you optimize for?
Do comments or likes matter?

Here it is.

A video checklist running the content engine behind a company that got acquired by Fiverr... And Co.

You'll learn:

👉 Traits of virality
👉 How to structure a video post
👉 Lessons learned from posting videos at scale

Time to build a media empire! 🚀

Link in the comments below 👇👇

https://docs.google.com/presentation/d/1j2PQq8SiLCAwN4ZOWaiYiAJwzVE8HjtCC6D9QgPQde8/edit
viral  marketing-tactics--educating-or-content-marketing  frameworks  frameworks-for-marketing 
april 2018 by daguti
Netflix knows the exact episode of a TV show that gets you hooked | The Verge
"Netflix's point, of course, is that its method of releasing an entire season of a TV show all at once is a much better way to win over fans. Whereas a pilot may get some people to come back the next week, letting viewers watch through a few episodes in a row appears to be a smarter way of ensuring that they'll return. "We found that no one was ever hooked on the pilot," Ted Sarandos, Netflix's content chief, says in a statement. "This gives us confidence that giving our members all episodes at once is more aligned with how fans are made.""
netflix  strategy  viral  psychology 
august 2016 by daguti
How to Launch a Podcast | 4-Step Process
I read that Netflix can tell when you'll turn from a casual watcher to a binger on any particular series. The reason is what they call the "hook" episode.

This blog post purports to tell you how to create 3 pillar podcasts that serve as a hook for your audience.
marketing-tactics--educating-or-content-marketing  podcasting  frameworks-for-marketing  viral 
august 2016 by daguti
Squirrel Truths - Imgur
Interesting ad campaign. "SquirrelTruth.com redirects to information about the Chicago Transit Project"
marketing-tactics--shocking-or-weird  viral 
april 2015 by daguti
Internet Marketing Super Friends
"I've been in this group for a few years and I've learned a lot. Never feel like I've 'given back' so tonight I want to share something that happened recently and it's been more powerful than all 'marketing' I've ever done - combined. This silly little picture that my son and I took has: - Had over 10 million views - Taken my page likes from 6,200 to over 18,000 - Added over 700 names to my email list - Brought hundreds of new members to my program - Been shared almost 170,000 times - Shown me, first person, the power of viral Maybe it'll inspire you to create something kind of fun/silly, lightly brand it, and give it wings to fly. And then again, maybe it was just a fluke."
viral  marketing-good-content-examples  photos 
april 2015 by daguti
Show Your Home to Potential Buyers Via an In-House Rollercoaster - Core77
"That's an actual house for sale in Ermelo, Holland. The rollercoaster was put together by Dutch bank ABN AMRO, which this month is running promotional events for their customers looking to sell their houses. Not all of them will get rollercoasters, of course; the bulk of the promotions will be bus stop posters, highway billboards, Facebook ads and the like, but the rollercoaster vid is presumably meant to provide the viral juice (with us falling right into the bank's clever clutches)." ......................... The source video in case this site disappears: https://www.youtube.com/watch?v=D2QOtnLdnLQ
video  marketing-tactics--shocking-or-weird  standing-out-or-differentiating  viral 
january 2015 by daguti
BuzzFeed Video - Curvy Girl struggles
Interesting because this was sponsored by what seems like a local small clothing store, but the video is on Buzzfeed and being shared on Facebook, so it's gotten them some good exposure. Similar to the Arab car repair ad bookmarked 2013-05-07
video  marketing-tactics--shocking-or-weird  filmmaking-technique  funny  viral  business-small 
december 2014 by daguti
Liquid Mountaineering Video - Walking on Water
This page is a Snopes-like site, analyzing and ultimately discrediting the video. Original video here: https://www.youtube.com/watch?v=Oe3St1GgoHQ
viral  marketing-tactics--shocking-or-weird 
august 2014 by daguti
▶ #AmazonCart: Add it Now. Buy it Later. Shop from within Twitter. - YouTube
Wow, what a great idea for turning a non-viral workflow into a potentially viral one.
amazon.com  twitter  marketing  viral 
may 2014 by daguti
DHL Pranks Competitors To Deliver Boxes Reading DHL Is Faster | VIDEO - YouTube
DHL wrapped packages in thermo-active foil, froze them below freezing, so the foil turned black and then shipped them with a competitor (Fedex, UPS, etc) - by the time the packages were in their system, the packages had un-frozen and now displayed the message (in huge letters) "DHL is faster" ---- to top if all off, the packages were sent to hard-to-find addresses in high traffic areas, such to ensure maximum exposure in seeing a DHL competitor employee carrying a huge "DHL is faster" box through throngs of people.
video  shipping  viral  marketing  marketing-social-media-campaigns 
february 2014 by daguti
Sorry, But You Don't Love Viral Ads Enough
frameworks-for-marketing = always remember the advertising funnel and the fact that different types of ads have different purposes -- and some of those purposes take years to have an effect. ................................. Not all viral ads translate to sales increases. Kmart was down 2.1% in the year their three "Ship My Pants, et al" ads went viral. ................................ The problem, is what I've said all along. Many companies have this disconnect between marketing and reality. When the two align, magical things can happen. But the as this one analyst quoted in the article says "" I almost think that the ads are hurting them I almost think that the ads are hurting them," he says. "The ads suggest it's back, but when you walk into the stores, it's the same old thing. It's a bait and switch.""
viral  warnings  marketing-social-media-campaigns  marketing  analysis  frameworks-for-marketing 
december 2013 by daguti
One Fan's YouTube Dance Pushes Bon Jovi Classic Back Onto Hot 100
Fascinating that nothing changed with the video - it was just a new user that uploaded it to his own channel with a new title. Almost scary how simple that was.
video  viral  music-industry  life-affirming  marketing  funny 
november 2013 by daguti
Guy Kawasaki - Timeline Photos
Stupid as a strategy http://ift.tt/1932yT1 ........... "Wendy’s has scored a Facebook and Twitter hit with a campaign that leverages the one factor that reliably gets social media users to laugh with you rather than at you: Unbelievably dumb stuff that’s blow-milk-out-your-nose funny.... For the roll-out of its new Pretzel Pub Chicken sandwich, Wendy’s has created a campaign so hilariously bad that it simply must be talked about. In #PretzelLoveStories, actors in a nonsensical, telenovela-style soap opera recite diners’ tweets about the new menu item. The first video featured a love triangle at the altar, as two men vie for the bride’s hand. In possibly the funniest line, one suitor declares “Ommm…Guh,” as he fumbles how to say the popular abbreviation OMG."
marketing-social-media-campaigns  viral 
november 2013 by daguti
Mystery of $100 bills stashed in stores solved: It's a radio promo - TODAY.com
david-vs-goliath = Great example of not letting your small and local presence be a detriment, but an asset -----------------> "Having a live and local radio station with live on-air talent that live and work in our community means that we can be connected to our listeners on a personal and immediate level."
motivation-for-me-david-vs-goliath  viral  local-content 
september 2013 by daguti
Dating App Tinder Catches Fire - Businessweek
"but it might never have caught fire if not for Justin Mateen’s marketing plan. Facebook famously got its start by launching at elite colleges; Tinder did the same, but at elite party schools. When the app went live on Sept. 14, 2012, Mateen targeted the University of Southern California, Playboy’s second-ranked party school of 2012, where he and Rad had become best friends, as well as the University of California at Los Angeles, and colleges in Texas and Boston. Seeding the network with the right kind of users, i.e. attractive women, was critical."
business-models  startups  viral 
september 2013 by daguti
Spirit Airlines Sees Business Take Off With Raunchy Ads : NPR
Spirit Airlines is known for a lot of things: ultralow fares, fees for virtually everything, and even its rate of complaints. But the airline also gets its name out there with snappy and sometimes raunchy ads.
marketing-social-media-campaigns  viral  marketing-tactics--shocking-or-weird 
september 2013 by daguti
Is This Local Auto Ad the Best -- or Weirdest -- of All Time?
Tagged as parody, but this is a serious ad by a local auto shop. It just looks like parody. Arab mechanic makes an ad look like a Bollywood or Arab movie.
filmmaking-technique  parody  funny  marketing-tactics--shocking-or-weird  video  viral  business-small 
may 2013 by daguti
Imagination - Imgur
Lego block that casts a shadow of a battleship. Caption is "imagination"
photos  marketing-good-content-examples  viral  marketing-tactics--shocking-or-weird 
april 2013 by daguti
You Didn’t Make the Harlem Shake Go Viral — Corporations Did
"The technology may have changed, but the money still flows the same way: to creators of contracts, not creators of content."
memes-related-or-analysis  analysis  viral 
april 2013 by daguti
3 Despicable Internet Behaviors (That Are Really Your Fault) | Cracked.com
The importance of headlines:
"The Chicago Sun Times, where the story originated, initially led with the header, "Inquiry into Research Facility Holds Up 18 Human Heads at O'Hare." Then Fox News felt comfortable enough tweaking the story to "18 Human Heads Found at Chicago's O'Hare International Airport," and finally Gawker tested the full elasticity of the truth by titling it "18 Severed Human Heads Discovered in Package at Airport; Everyone Being Very Chill About It," because they know that the only way to ensure that people read it is to make the story into something startling enough to become viral."
marketing-tactics--writing-copy  writing  viral 
january 2013 by daguti
3 Despicable Internet Behaviors (That Are Really Your Fault) | Cracked.com
"The Chicago Sun Times, where the story originated, initially led with the header, "Inquiry into Research Facility Holds Up 18 Human Heads at O'Hare." Then Fox News felt comfortable enough tweaking the story to "18 Human Heads Found at Chicago's O'Hare International Airport," and finally Gawker tested the full elasticity of the truth by titling it "18 Severed Human Heads Discovered in Package at Airport; Everyone Being Very Chill About It," because they know that the only way to ensure that people read it is to make the story into something startling enough to become viral."
marketing-tactics--writing-copy  writing  viral 
january 2013 by daguti
The Nintendo 64 Kids Are All Grown Up
viral = "Most (organic) viral moments attract attention from online communities like Reddit, then spread to other larger social platforms. Brandon and Rachel's Nintendo freak-out went through a similar process."
memes  funny  viral 
december 2012 by daguti
Minority rules: Scientists discover tipping point for the spread of ideas
"When the number of committed opinion holders is below 10 percent, there is no visible progress in the spread of ideas. It would literally take the amount of time comparable to the age of the universe for this size group to reach the majority," said SCNARC Director Boleslaw Szymanski, the Claire and Roland Schmitt Distinguished Professor at Rensselaer. "Once that number grows above 10 percent, the idea spreads like flame.""
research-studies  communities  groups  communication  viral  marketing 
september 2012 by daguti
Reddit Unlocks the Secret of Cryptic Subway Code
Great idea--> buzz = "Or maybe the joke will be on us when the entire Internet shows up at 56th and 6th next week to find it was all an elaborate marketing scheme. Mashable reached out to delverofsecrets for additional information. We will keep you informed as more details emerge."
marketing-social-media-campaigns  encryption  viral  buzz  marketing-tactics--shocking-or-weird  companies-reddit 
july 2012 by daguti
YouTube Beauty Tutorial Is a Powerful Anti-Domestic Violence Campaign
This particular video is good example of creating buzz, but the reason I bookmarked it with the Carlos tag is that her other videos reminds me of the idea Carlos spoke to me about Claudia selling makeup in Brazil and the videos we could create to promote her site.
viral  buzz  video  projects-w-carlos-export-makeup-to-brazil 
july 2012 by daguti
How to Mystify Drive-Thru Employees [VIDEO]
marketing-social-media-campaigns = Excellent example of a "boring" or at least "common" profession taking an outside-the-box route in promoting itself via social media. We watch this and think of it as an interesting viral video, but view it from the flip side and it appears as a well-crafted video designed to display magic in a way that makes us want to watch it (because of the unusual situation and reactions of the drive-thru employees)... Had he just posted "how to" videos or even just demonstrated the tricks without showing how they were done, we would not be watching this.
viral  video  marketing-social-media-campaigns  marketing-boring-products 
june 2012 by daguti
Win Your Funeral Sweepstakes – Run For Your Lives
In case the page disappears, below is the ad copy. The visuals weren't particularly striking (just a flat coffin-shaped image (plain white, no detail) with the words "WE WILL BURY YOU." in black superimposed.)

==========
Run For Your Lives wants you to rest in peace. So we’re making three lucky future corpses an offer to die for. If you agree to put our URL– RunForYourLives.com – on your tombstone, we’ll pay for your funeral.*

Three winners will be selected in a random drawing. If your number comes up, you’ll win a $5,000 check for that special day. You don’t have to die anytime soon. You’ll get your check immediately to remind you and your family every day of your inevitable end.

So start your afterlife off right. Enter today. Because while you may have an eternity to celebrate your win, we need your entry by June 1.
==========
marketing-social-media-campaigns  viral  marketing-tactics--shocking-or-weird 
april 2012 by daguti
Dollar Shave Club Video Also Used to Woo Investors
Eyelino: "We develop great content,” Dubin says, “and [the video] said, ‘This is the tone of voice we’re going to come at it with.’”
Dubin’s description of Dollar Shave Club as a “content producer” may sound strange given the company’s business.

Also see Seth's analysis at the end of this post:
http://sethgodin.typepad.com/seths_blog/2012/03/learning-from-four-viral-events.html
projects-w-alex-eyelino  viral  marketing-social-media-campaigns 
march 2012 by daguti
How to Write a Viral Guest Post for an A-List Blog
sales = This post could apply to anything. It's talking about blogging, but all the "back work" they talk about works for anything, including building relationships -- interviewing for a job, asking someone to be your mentor, etc...
sales  communication  video  frameworks  writing  viral  blogging  marketing-tactics--tracking-competition 
february 2012 by daguti
Case Study: How Google Sells Its Free Products
There are some celebrity spots (like Maria Sharapova pelting helmeted reps with tennis balls), but many of the submissions come from independent groups (like Sony) or everyday people trying to out-do their competition. Submissions are screened by Google and then randomly paired against one another where users can vote for their favorites.
google  marketing  viral  buzz  marketing-social-media-campaigns  filmmaking-technique 
january 2011 by daguti
Tynt » The copy / paste company - Copy Paste Tool inserts a link back to your site when someone copies text to their buffer
This is the tool that inserts a link back to your website whenever someone copies text from your site. Pretty freaking cool.
viral  website-analysis  copyright  tools  blogging 
may 2010 by daguti
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