daguti + storytelling   90

Lessons from the Screenplay - YouTube
Brandon sent this to me not long after I told him my ultimate goal was to be a filmmaker.
filmmaking  filmmaking-technique  storytelling  video  analysis  movies-related-to 
17 days ago by daguti
The Best Thing My Psychic Mom Taught Me Is No One Wants To Hear The Truth
As Fiama very astutely mentioned:

Very interesting, darling. Thank you for sharing. One section that stood out to me was:

"After Papi vomited bile, he got the courage to start looking for work. He called in favors and got preliminary interviews. The problem came, each time, when he had to explain why he had been fired from his previous job. “A colleague backstabbed me,” he explained the first time. “Nothing, in the end, was proven,” he tried in the next interview. Then he hit on the right words: “I made the mistake of not being vigilant of the budget that people beneath me were handling. I will not make that mistake twice.” In a week, he was invited to visit an oil site and see if the project and new company was a good fit. Like Mami, Papi had to find the right words before it worked."

I think that in all the "mystical" talk, I like the above section because it's a very practical example of people needing to say/hear things in just the right way, in order to get the desired outcome.
storytelling  psychology  supernatural-or-superstition  personal-development 
26 days ago by daguti
HOW TO WRITE EMAILS THAT CONVERT...- Sarah Walker - ClickFunnels (Official)

Emails are NOT dead... that's just a myth Internet Marketers made up to sell their new "chat-bot service".

Don't get me wrong, chat-bots work... But it's a TREND... and I only bet my business on classic techniques.

Email still works... I just had a 22% conversion rate on a COLD audience...

I was selling my 30 Day marketing course, and a done-for-you email sequence as an up-sell.... I made some serious coin :)


Here's how to write high-converting emails:


This one should be obvious, even if you're new to copywriting.
Your title should be actionable ("How to..." or "3 Steps to...") with a CLEAR benefit.


Tell a crazy or wild story that catches attention... the more "out there" your story is, the more captivating it will be.

Always start at the climax of the story... no foreplay required ;)


Get creative, and link the "Moral of the story" to your service or product.

For example, if I'm telling a story about my wild night at a club... the moral can be "Don't be afraid to live BIG, take a chance, go wild and launch that damn product!"

This is a simple example... but you get the point.


Now... you straight up ask for the sale (call to action).
An example of this would be:

"If you're ready to start LIVING your life, then I can help you get your funnel setup. Take a chance, and send me a message to learn more."
marketing-tactics--via-email  storytelling 
april 2018 by daguti
"Your chance to up your game, get that edge and get some quality poon" - Facebook
Great, great Craigslist ad for a dirtbike. It reminds me of what I did when I listed Steve & my Kawasaki 454 on eBay back in 2003 or so.

Instead of listing the specs of the bike and it's condition (or rather, in ADDITION to), I found a magazine article that compared it side by side with a Corvette 454, which was a super fast car.

I played up that angle and we ended up selling the bike for the same price we bought it at.

Photo backed up to:
\Dave\media\pictures\marketing\Ad Examples (Ads, Banners, Text Ads, FB Ads, etc)
storytelling  craigslist  marketing-tactics--writing-copy 
april 2018 by daguti
To Improve Your Storytelling Skills, Use Abraham Lincoln as Inspiration | Inc.com
"Lincoln's oration followed one of the most effective story structures you can use--the structure that storytelling expert Shawn Callahan calls "the clarity story."

This type of story is so valuable because for people to be engaged, they need to understand why they should take action. "The clarity story provides reasons in the most powerful and digestible format possible," writes Callahan in Putting Stories to Work.

Here's how Lincoln used the clarity story structure to build his famous speech:

Part 1 begins with a look back at the past to take the listener back to the way things used to be.

Four score and seven years ago our fathers brought forth on this continent, a new nation, conceived in Liberty, and dedicated to the proposition that all men are created equal.

Part 2 shifts to something that happened: the events that caused a problem or opportunity.

Now we are engaged in a great civil war, testing whether that nation, or any nation so conceived and so dedicated, can long endure. We are met on a great battle-field of that war. We have come to dedicate a portion of that field, as a final resting place for those who here gave their lives that that nation might live. It is altogether fitting and proper that we should do this.

Part 3 is what Callahan calls "so now . . ." which describes the decision or action needed to respond.

But, in a larger sense, we can not dedicate -- we can not consecrate -- we can not hallow -- this ground. The brave men, living and dead, who struggled here, have consecrated it, far above our poor power to add or detract. The world will little note, nor long remember what we say here, but it can never forget what they did here.

Part 4 looks ahead to the future to envision a desired outcome.

It is for us the living, rather, to be dedicated here to the unfinished work which they who fought here have thus far so nobly advanced. It is rather for us to be here dedicated to the great task remaining before us -- that from these honored dead we take increased devotion to that cause for which they gave the last full measure of devotion -- that we here highly resolve that these dead shall not have died in vain -- that this nation, under God, shall have a new birth of freedom -- and that government of the people, by the people, for the people, shall not perish from the earth.

That's fine for Abraham Lincoln, but you may wonder: How can you use the clarity story for your own communication?

Callahan gives an example of a bank that adopted a new strategy of calling its branches "stores" as a way of emphasizing customer service. When a new CEO took over several years later, she decided to go back to using the old language of calling them "branches." Employees were confused about why the change was occurring when the bank had made such an investment in the move to "stores."

So the bank's leaders used the clarity story to communicate with employees:

(Part 1) In the past . . . the bank wasn't delivering great customer service, so we made a number of changes, including referring to our branches as stores.

(Part 2) Then something happened . . . we began to hear from customers that they weren't comfortable with the language change; "stores" didn't seem serious enough.

(Part 3) So now . . . we're changing back to referring to our branches as branches. We know the change will cost money, but we need to make sure we put our customers first.

(Part 4) In the future . . . we will continue to make changes that will increase customer satisfaction.

The structure works so well, writes Callahan, because it creates a series of events that cause people to want to know what happens next. "You need to spark people's interest by starting with the context, then hold their attention because something happens that causes a change, then end with an outcome."

Lincoln relied on this technique in his iconic speech--and you can, too."
communication  storytelling  frameworks  writing  frameworks-for-marketing  marketing-tactics--writing-copy 
february 2018 by daguti
The Art of Storytelling By a Storyteller
people-guy-kawasaki = He has nothing to do with this, but I came across it when he posted it to Facebook and I know I'll always remember he had something to do with this.

reference = These three resources:
This: http://www.savethecat.com/wp-content/uploads/2013/12/STC_BeatSheetRev3.pdf

Joseph Campbell's "The Hero's Journey"
The Story Cycle: http://businessofstory.com/the-story-cycle-a-simple-10-step-storytelling-process-to-create-abundance-in-your-business/
storytelling  marketing  frameworks-for-marketing  people-guy-kawasaki  reference  marketing-tactics--storytelling 
may 2016 by daguti
Mike Hill: Storytelling for Connection & ROI
"STORYTELLING FOR CONNECTION & ROI: This powerful 50 minute official training with Kylie Slavik details her specific strategy for advanced story telling, including; the top mistakes made, what to mention when, and so much more! The last couple minutes there is an invitation to apply for the new paid mastermind she and I will be on together for applying story telling to your business and brand... hope to see some Supers join us on March 17th! " - this 50 minute video is backed up to \media\video\marketing
storytelling  video 
march 2016 by daguti
The Hero's Journey : TED Radio Hour : NPR
"From the Odyssey, to Robinson Crusoe, to Star Wars — why are we drawn to stories about heroes? And what do they tell us about ourselves? This hour, TED speakers explore what makes a hero's journey."
tedtalks  storytelling  people-joseph-campbell 
december 2015 by daguti
How 'Diet Gurus' Hook Us With Religion Veiled In Science : The Salt : NPR
It occurs to me that all large, successful industries have tapped into pre-existing (or pre-discovered) paradigms. No one is "forcing" the world to like something that becomes successful. It's a matter of tapping into pre-existing notions and telling the story that inserts your product into that tale.

For example, fast food industry taps into the salt, sugar, fat paradigm.
Politics taps into tribalism.
Diet industry taps into our need to believe good/evil.

UPDATE 2018-05-05: Diet industry also taps into the fact that our gut bacteria is now tuned to induce processed food cravings.
diet  storytelling  warnings  meetup-movnat 
june 2015 by daguti
Tristan Jimerson | The Moth
Guy's credit card number gets stolen by the phone order taker at his local Domino's. He does a complete investigation on his own, gets the person caught.
audio  storytelling  justice  crime-identity-theft 
february 2015 by daguti
Cargo | Finalist of Tropfest Australia 2013 - YouTube
What an incredibly story-packed 7 minutes. Father realizes he's going to turn into a zombie, sets up a system (think carrot & stick) whereby he'll continue walking after he turns zombie, so that his zombie self will continue on to the destination where his daughter can be taken care of by someone ................... NOTE: There's not a single line of dialog in this film. ......................... REDDIT THREAD FOR THIS SHORT: http://www.reddit.com/r/videos/comments/2o1ky9/brilliant_zombie_short_film_amazing_what_you_can/
video  zombie-apocalypse  filmmaking-technique  storytelling 
december 2014 by daguti
Want to write a better blog? Learn from a comedian - The Next Web
Researchers have noted that an event that is extremely memorable typically contains: - A high level of surprise - A high level of consequentiality (the event has consequences important to you) - An element of emotional appeal (it makes you feel excited, happy, sad, etc.)
storytelling  writing  tips-n-tricks  comedy 
november 2013 by daguti
Google Experiment Creates Web Magic for 'Oz the Great and Powerful'
This reminds me of the HenrySwann.com site that lady I met at a MovNat meetup (at Chip's house) was building. I think she called it trans-media storytelling. (The taking of a character or "universe" of a book and transplanting it to web, film, etc.) Similar to the Angry Birds stuffed animals, but not really because there is no story - just a product.
music  marketing-good-content-examples  storytelling  video 
march 2013 by daguti
Gettysburg Cemetery Dedication in Powerpoint
This is what the Gettysburg address would look like in Powerpoint. Learn to tell a story and evoke emotion or forever wonder why no one likes your ideas.
storytelling  communication  funny  parody  presentation  people-abraham-lincoln 
december 2012 by daguti
Why People Believe Weird Things and 8 Ways to Change Their Minds — PsyBlog
Just realized that combining the tags psychology+politics seems to cover a lot of similar stories to this new "psychology-beliefs-or-changing-beliefs" tag does.

cognitive-load = "The problem is that the way people go about believing things (or not) is fundamentally weird. Few bother actually checking the facts for themselves; the majority use these mental short-cuts:"

frameworks, frameworks-for-marketing =
"1. More than the truth
2. Short and sweet
3. Don't repeat the myth
4. Here comes some misinformation...
5. Facts facts facts
6. Attack the source
7. Affirm world-view
frameworks  frameworks-for-marketing  cognitive-load  psychology  psychology-beliefs-or-changing-beliefs  storytelling 
december 2012 by daguti
A Clever Guide to Not Failing Miserably on Instagram [VIDEO]
social-media, storytelling = The advice in this video (especially after the 2 minute mark or so) works for social media in general.
social-media  storytelling  filmmaking-technique  video  photos-related-to  howto 
october 2012 by daguti
The Moth Presents Steve Burns: Fameishness - YouTube
radio-shows = Moth Radio Hour. This is just one episode that I came across, but I bookmarked this as representative of the show. It's really good.
video  radio-shows  storytelling 
september 2011 by daguti
Would you like to buy a monkey? — TheBloggess.com
storytelling: That whole story builds up... and then you find out you CAN buy Copernicus cards!
storytelling  animals-monkeys  animals  funny  cards 
august 2011 by daguti
YouTube - Werner Herzog Reads Where's Waldo
Awesome reading of Where's Waldo by Werner Herzog. That's how you spin a tale when you have nothing to say!
storytelling  video 
may 2011 by daguti
Everything You Know About This Band Is Wrong : The Record : NPR - Delicate Steve
A piece on a fictional (completely fake) bio written for the band, Delicate Steve.
storytelling  music-industry 
april 2011 by daguti
William Ury: The walk from "no" to "yes" | Video on TED.com
In the first 2 minutes, he tells a great story about "17 camels"

storytelling = at around 8:00, he talks about the relevance of stories and storytelling
storytelling  communication  life-affirming  inspiration  tedtalks  video  communication-negotiation 
december 2010 by daguti
YouTube - More Google applications
Google Apps now available with (almost?) complete access to the full Google suite of services
storytelling  filmmaking-technique  google  google-apps  news  2010 
november 2010 by daguti
TIP: Use Facebook to tell your
You can use unused photos from your catalog photo shoot to give catalog recipients behind-the-scenes access.
- Encourage comments.
- More importantly, ACKNOWLEDGE comments.
IDEA: Always take the unused bits that would have been discarded and use them on social media. It's an easy to "create" or "repurpose" content in this way, giving a behind the scenes look. Social media is a tool that gives you the ability to let your customers peek at your "unpolished" parts. Think of it as a less polished TV/radio/print campaign.
storytelling  facebook  marketing-social-media-campaigns 
july 2010 by daguti
“Authentic” is dead "It's time to retire the following phrases. They should no longer be used, ever, in any context except derisive mocking:"
sales = example in the middle:
"Face it.
My favorite way to start a sales pitch is to make fun of typical sales pitches. For example:

I know you were hoping for a 22-slide PowerPoint deck with our mission statement and company history. I'm really sorry to disappoint! 'Cause I'm just going to start the demo and let you interrupt me with questions.


People claim that peer code review tools will do magic things like make your developers smarter or fix existing social problems with the team. Actually, if anything code review can magnify social issues! However, I do believe our tool will save you time and aggravation in these 4 specific ways .... so as we go through the demo, see if you agree."
marketing-tactics--writing-copy  writing  communication  business  startups  marketing  storytelling  customer-service  strategy  me-stuff  sales  marketing-tactics--storytelling 
may 2010 by daguti
'Fed up' billionaire Greene launches Florida campaign today - Ben Smith - POLITICO.com
storytelling = read/listen to the transcript .............................. UPDATE: He ended up not getting elected.
storytelling  government  florida  wealth 
april 2010 by daguti
No Rabbit in a Hat, but Steve Cohen Has Magic Up His Sleeve - NYTimes.com
He has made a Jeep disappear. It was on a History Channel show about Jasper Maskelyne, a magician who helped Britain during World War II by rendering tanks invisible and making a city vanish and reappear miles away. Mr. Cohen demonstrated the technique. It was all in the lighting.
marketing  business  entrepreneurship  branding  magic  storytelling  marketing-tactics--storytelling 
april 2010 by daguti
BBC News - Why do people vote against their own interests?
"In his book The Political Brain, psychologist Drew Westen, an exasperated Democrat, tried to show why the Right often wins the argument even when the Left is confident that it has the facts on its side. He uses the following exchange from the first presidential debate between Al Gore and George Bush in 2000 to illustrate the perils of trying to explain to voters what will make them better off:"
books-to-buy  communication  storytelling  psychology-beliefs-or-changing-beliefs  politics  psychology  presentation  health-care  strategy  politics-philosophies-republicans  communication-negotiation 
february 2010 by daguti
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