daguti + programming-non-technical-cofounders   9

How to evaluate a non-technical co-founder - Hirelite Blog
Warning signs:
1) "We're going to go viral." Why is the product fundamentally viral in nature? Why is the product more valuable to users who get their friends to join?
2) "We're going to get blogs to cover us." Which blogs? Do you have a relationship with them? Have you ever been written about on a blog before?
3) "We're going to SEO the hell out of it." Why can't other companies do this? How reliant will the startup be on content? Who will write it? Why can't other companies beat us at this?
4) "We're going to A/B test until we find a message that resonates." Do you see A/B testing as a mechanism for finding the vision of the company?
programming  warnings  programming-non-technical-cofounders 
may 2011 by daguti

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