daguti + people-seth-godin   348

Digital hygiene | Seth's Blog
Great idea from Seth:

"“You do it like that?”

Every day, we’re at our machines, clicking and swiping and typing.

And it’s entirely possible that the methods you’ve developed are costing you at least an hour a day in wasted time.

That your desktop isn’t supposed to have 2,000 files on it.

That you don’t need to click the same sequence over and over to get through your inbox.

It’s possible that the ‘I’ll learn it later’ shortcut you took a few years ago is now a significant time tax on your day, every day.

The solution is fun and simple: find a smart person and have them watch you use the computer for an hour.

She’ll share ten shortcuts and principles that will amaze you.

And then you can return the favor.

It’s much more difficult to use a computer than it should be. But that’s mostly because they’re powerful, and power brings choices, and you may need some help with your choices."
people-seth-godin  Productivity  techsupport 
28 days ago by daguti
Cognitive load is real | Seth's Blog
"Here’s my list, in order, of what drives behavior in the modern, privileged world:

- Fear
- Cognitive load (and the desire for habit and ease)
- Greed (fueled by fear)
- Curiosity
- Generosity/connection

The five are in an eternal dance, with capitalist agents regularly using behavioral economics to push us to trade one for the other. We’re never satisfied, of course, which is why our culture isn’t stable. We regularly build systems to create habits that lower the cognitive load, but then, curiosity amplified by greed and fear kick in and the whole cycle starts again."
people-seth-godin  lists  emotion  marketing-tactics--building-personas 
9 weeks ago by daguti
Do you remember the frenzy? | Seth's Blog
"Do you remember the frenzy?
There was an outcry when they banned cigarettes from bars in New York. The restaurant owners were certain that disaster was imminent.

And there was panic when we began to switch to LED bulbs, with concerned citizens and opportunistic politicians proclaiming that it was the end of civilization as we know it.

And when law firms started offering women partnerships…

And when seat belts were required in cars…

And when the building codes required fire exits and accessibility ramps…

And when work rules required more training and more rest for pilots and airline crews…

And when doctors were required to wash their hands before and after delivering a baby…

Change isn’t always guaranteed to work, but change often brings the frenzy."

I personally remember when spam was the norm and they wanted to introduce legislation against spam: "oh the death of personal liberty"

and when Facebook changed from whatever came before to the feed format: Everyone was up in arms, "I'm going to stop using this crappy service"

Haha, people will always have something to say. (Nearly) Everything is worth a test.
people-seth-godin  change-agent  psychology  psychology-beliefs-or-changing-beliefs  management  leadership  public-policy  customer-behavior 
10 weeks ago by daguti
Embracing externalities | Seth's Blog
A great middle ground. Not an anti-capitalist rant, not a rah-rah capitalism chant. Just a realistic assessment of the forces that drive people to do what they do.
people-seth-godin  capitalism  capitalism-done-right  analysis  capitalism-greed 
march 2019 by daguti
Concept cars | Seth's Blog
This reminds me of the story in "The Power of Habit" that said that the only successful government program to change mass behavior was the campaign to have people start consuming organ meat... by exposing housewives to the idea over and over that organ meat was special or "luxury", they managed to raise consumption of organ meats 33%"
people-seth-godin  habit  customer-behavior  marketing  business  strategy  psychology-beliefs-or-changing-beliefs  cars 
march 2019 by daguti
Are you selling to a professional or an amateur? | Seth's Blog
Not that Seth isn't great and insightful, but this one was over the top good. So incisive and insightful. It's old-hat, but you have to know who you are selling to.

When you're building your personas, aside from triggers and desires and all that other stuff, you need to know the "meta-psychographics" -- are they professional or amateur.

For professionals, you don't need to do anything, but fit into their buying process the right way. For amateurs, you need to assuage their fear/shame/guilt/worries/doubts, their "should I even be spending this money to begin with", their "ok, so this course is going to help me, but can I trust myself to follow through this time?" -- all that stuff.

Selling to amateurs is harder than selling to professionals.
people-seth-godin  freelancing  business  strategy  sales  sales-online  marketing-tactics--writing-copy  marketing-tactics--building-personas 
january 2019 by daguti
“Well, it seemed like a good idea at the time” | Seth's Blog
This should really be filed under decision-making, but the "choices" tag I have is for the psychology of choice.
people-seth-godin  strategy  leadership  management 
december 2018 by daguti
The trap of insightful selection | Seth's Blog
"“Which one do you want?”

There were 100 quarts of strawberries at the farmer’s market yesterday. In answer to the farmer’s question, the person ahead of me in line spent a full minute looking them all over before picking one.

The thing is: 90% of the strawberries in a quart are hidden from view. They’re beneath the top layer. There’s no strategy to tell which quart is better than the other, unless you (erroneously) believe that the top layer is an accurate indicator of what lies below.

The analogy wasn’t lost on me: We do this all the time. We do it with job interviews, with dating sites, with decisions about who to trust with an investment or even to drive our Lyft.

The other thing is: We get satisfaction out of picking, even if we know that our data is suspect and evidence is limited. We like the feeling of power and control, even though we have very little.

If all you’re seeing is the top layer, you’ve learned nothing. Maybe less than nothing. Con men are particularly good at seeming trustworthy, and the outfit worn to a job interview tells you nothing about someone’s dedication, work ethic or honesty.

The real information comes from experience. If the farmer is the sort of person who won’t put the clinkers on the bottom, she’s earned our trust."
people-seth-godin  psychology-choice  jobs-hiring 
june 2018 by daguti
Seth's Blog: The problem with forced rankings
"...When the US News college list started to get traction, plenty of college presidents spoke out in opposition. Over time, though, they discovered that being well ranked was profitable, and in an industry that touches billions of dollars a year, status leads to money and money leads to more status... Today, many colleges are intentionally gaming the system by changing what they originally stood for simply to move up.

High rankings do more than distort the behavior of those that seek to move up. High rankings attract the sort of people who don't want to discover their own 'best'. Who want to be around others that care about high rankings. Who will run to the next high rank the moment the world changes. And those that are attracted to the winner of a forced ranking change the very tenor of the place they chose. So now, that restaurant that used to be special is merely crowded. Now the company that only keeps its top performers is a horrible place to work..."
people-seth-godin  college  analysis 
may 2018 by daguti
Seth's Blog: Powerful metrics with hidden variables
"[Marketers learned a long time ago that people love rankings and daily specials. The best way to boost sales is to put something in a little box on the menu, and, when in doubt, rank things. And sometimes people even make up the rankings.]"
marketing-tactics--hacks  tips-n-tricks  people-seth-godin 
april 2018 by daguti
Action Figures – Archie McPhee
They had a Seth Godin action figure, but discontinued it. It's available on eBay and other places, but they have an Edgar Allan Poe, Rosie The Riveter, Librarian and other cool ones.

gifts-unique gifts
home-stuff  home-decor  people-seth-godin  gifts  gifts-unique 
march 2018 by daguti
Seth's Blog: "What does this remind you of?"
This falls in line with what I've said for years. Carl Sagan said it long before me: "If you want to make an apple pie from scratch, you must first invent the universe."

=== FTA ===
"What does this remind you of" opens the door for useful
conversations that you can actually do something about. Yes, be
original, but no, it's not helpful to be so original that we
have no idea what you're doing.
=== FTA ===

I get it, but I don't yet know where to use it. I feel like there's a deeper truth there that I need to crack. Saving for now.
people-seth-godin  customer-behavior  business  marketing 
march 2018 by daguti
Seth's Blog: Clark Kent's shoes
"Consider ConEdison, which is completely failing here in NY during the recent storms (and of course, it's nothing compared to what people in Puerto Rico or other parts of the world have gone through).

On one hand, most of the time, they're invisible. They're a boring bureaucracy, optimized for stable jobs, predictable if not low-cost processes, mediocre customer service and average (or below average) user interface design. They're a monopoly and they act like one.

But then, when things break, they're expected to act like heroes, like people who truly care. They are expected to hustle, to find the edge of the performance curve, to really step up.


Small businesses sometimes wrestle with the opposite. They get their accounts by acting like heroes, performing miracles on an emergency basis. But when it comes time to regularly do the work, to show up and show up and show up, they don't have the resources or the patience to do so.

The opportunity is to choose. To truly embrace one and buy precisely the right kind of shoes.

The alternative is to invest the resources to have two teams that can do one or the other. And to tolerate the fact that when the other team is working, you're not at maximum efficiency."
people-seth-godin  management  customer-service  strategy 
march 2018 by daguti
Seth's Blog: What do you see?
The difference between just about everyone in my life... and me:
"Some people are willingly blind to metaphor, viewing each example as a special case. Others manage to connect the dots and find what they need just about anywhere."
people-seth-godin  perception  communication  me-stuff 
february 2018 by daguti
Voting for a winner - The Domino Project
"The odds of succeeding with your campaign are ten times higher once you reach about half of your goal.

While this is somewhat self-fulfilling (only popular campaigns get that far anyway), it actually points to an irrational part of human nature: we don’t want to back a loser."
crowdfunding-kickstarter  analysis  people-seth-godin 
january 2018 by daguti
Seth's Blog: The real law of averages
This is so, so, so relevant:
"If you care about health and a culture of performance, it's tempting to push Olympic athletes to go just a tenth of a second faster. It's far more effective, though, if you can get 3,000,000 kids to each spend five more minutes a day walking instead of sitting.

Organizations pamper and challenge the few in the executive suite, imagining that one more good decision in the biz dev group could pay off.

* * * * * * * * * * * * * * * * * *
[me: AND NOW FOR THE MOST IMPORTANT SENTENCE] The thing is, if every one of the 10,000 customer-facing employees was more engaged and kind, it would have a far bigger impact on the company and those it serves."
* * * * * * * * * * * * * * * * * *
people-seth-godin  strategy  statistics  business-culture  management  leadership 
november 2017 by daguti
Seth's Blog: Reverso g-h-o-s-t (off topic)
A game Seth invented that you can play without any pieces or boards.

It reminds me of DaisyChain, the game we used to play where someone says a word (i.e. "open), then the next person adds a word (a single word) that turns the first word into a common phrase (i.e. "open sesame"). The third person can either start from the word right (i.e. "sesame") and add a word that creates a common phrase (i.e. "sesame place") OR, for more "points" (in quotes, because we never played with points, just acknowledged the difficulty level of the word just played), you could add a third word (i.e. if "open sesame pajamas" was a common phrase, that would work). There were many "tricks" you could use, such as reversing, going back a word and branching, adding apostrophe S, using part of the previous word(s), forcing something to fit (i.e. "Pinboard" turns into "Pinboarder-in-the-court") This is an example of using part of the word, morphing it and using multiple words.
In terms of scoring, using part of a word can be considered neutral in terms of points, morphing it can be considered a negative, because it makes things easier than using what's already there. Using multiple words can be considered a negative also because it's easier than trying to find a single word that makes a common phrase.
games-party  games  people-seth-godin  wordplay 
october 2017 by daguti
Seth's Blog: Unbridled
"There are no capitalist utopias. No country and no market where unfettered capitalism creates the best possible outcome. Not one. They suffer from smog, from a declining state of education and health, and most of all, from too little humanity. Every time that the powerful tool of capitalism makes things better it succeeds because it works within boundaries.

It's worth noting that no unbridled horse has ever won an important race."
people-seth-godin  capitalism  analysis 
september 2017 by daguti
Seth's Blog: Endless September (10 quick rules)
techsupport = These are the kinds of things I need to remember to tell people when they first get online.
people-seth-godin  techsupport 
september 2016 by daguti
Seth mentioned these in a post. "The Almond range extender is a pretty cool wifi device."

Also seems to function as a home security system that doesn't require monthly contracts. See the "Security Bundle" (1 Almond 2015, 1 Peanut Plug, 1 Motion Detector)
security-home  wifi  people-seth-godin 
august 2016 by daguti
Seth's Blog: Our software must get better
As an aside, Seth lists out a few alternatives to free, mainstream software that we all use, but hate.
people-seth-godin  business-models--pricing-models  itunes  alternatives 
july 2016 by daguti
Seth's Blog: The top things
philosophy-dissenting-viewpoint = new tag to track examples of "black man against affirmative action; republican for gun control, etc" - I find dissenting viewpoints to be cruxes of learning .......... "Learning from history is cheap. And worth it. What are the five best decisions your competitor or your predecessor made last year? Not only because they worked, but because they showed you a new way of thinking, something that went against your instincts or biases... Every political candidate ought to be able to outline the five lessons learned from the men and women who came before--especially the positive things they've learned from those in other parties. Those unwilling or unable to do so are either demagogues or ignorant. Every job candidate ought to be able to outline the five lessons learned from the leaders they've worked with previously. Those unwilling or unable to do so are not paying attention. #1 thing to steal from your competitors: Wisdom."
philosophy-dissenting-viewpoint  resumes  people-seth-godin  learning-self-taught  jobs-interviewing 
january 2016 by daguti
Seth's Blog: The other element of guerilla marketing
Most of the time when I use the ideas-stolen tag, I'm saying it in a disparaging way. However, this time I'm the one that stole the idea, although unconsciously, because I had already had this mentality (give more than take) before I ever read any of this stuff.
people-seth-godin  marketing  marketing-tactics--hacks  marketing-tactics--educating-or-content-marketing  ideas-stolen  me-stuff 
october 2015 by daguti
Seth's Blog: New interactions, not just moved interactions
"How about a simple system that lets you run a new kind of auction for an event with limited seating? Say you want 200 people to come to a networking event, the sort of thing that's no fun if only a dozen or two show up... Instead of charging $50 a ticket, why not charge $1 for the first five tickets, $2 for the next five, and on to $500 for the last ten? You'll earn just as much (if not more) but reward the brave who sign up early. (The folks who like to wait until the last minute 'to be sure' end up paying for the privilege). It's easy to imagine a simple interface to set up whatever graduated pricing model you'd like."
business-models--pricing-models  people-seth-godin 
february 2015 by daguti
Seth's Blog: How to organize the room
Great tips from Seth on how to run conferences. I remember he also wrote a blog post about running meetings or conference that said "Don't have everyone introduce themselves. I was once at a conference where they went around a room of 100 people and had everyone introduce themselves. Yes, everyone. People zone out in a panic when they are waiting to introduce themselves and they don't end up listening to anyone else. It's worse than a waste of time."
events-how-to-run  conferences-how-to-run  people-seth-godin 
february 2015 by daguti
Seth's Blog: Measure what you care about (re: the big sign over your desk)
I've seen this happen. One particularly poignant time was when my car was broken into in Newark. When I brought the car to the police station (after they didn't show up for hours), they were joking right in front of me "That's a theft from vehicle, not a buglary!" I didn't understand it at the time, but theft from vehicle is evidently a term for when you leave the window open and someone reaches in and steals something, while burglary is for when someone smashes your window and steals things. Seems like a minor quibble, but by gaming the numbers, officers can claim to be doing a good job at keeping "harder" crime down.
people-seth-godin  analytics-metrics 
february 2015 by daguti
Seth's Blog: Who let the air out of the balloon?
Very insightful. "Balloons have pressure because there's only one tiny opening. Scarce shelf space. Only room for one newspaper. Only forty titles on the Billboard chart. It's that opening that creates the environment that allows pressure to exist, that pulls the rest of the balloon taut."
resources-scarcity  people-seth-godin 
december 2014 by daguti
Avoid This One Big Mistake When Making a Public Presentation | Video | Entrepreneur.com
Seth said this years ago. Don't use bullet points in your Powerpoint presentations. Use minimal text. You are presenting. This means, the pictures don't need to stand on their own.
people-seth-godin  presentation  video 
march 2014 by daguti
Seth's Blog: This isn't going to work
"The first is to require the phone to automatically alert every person you're texting or emailing at the moment you use your phone while moving. As we've seen, knowingly interacting with someone who is driving is a crime in many locales, and yes, you should go to jail for it. We need to change the cultural imperative, and we can't do that with laws alone and we can't do that with movies. Technology, though, can fix what it broke. And defenders of the status quo will scream about freedom and access and rights and how it used to be. They will worry about people on trains or passengers in carpools. But you know what? It's better than being dead. Better than being the victim of the one out of three drivers I see who couldn't wait..."
cellphone  people-seth-godin  analysis  culture  society 
february 2014 by daguti
Seth's Blog: 10,000 hours
Seth's take on Malcolm Gladwell's 10,000 hours: "For me, though, some of the 10k analysis doesn't hold up. The Doors (or Devo or the Bee Gees) for example, didn't play together for 10,000 hours before they invented a new kind of rock*. If the Doors had encountered significantly more competition for their brand of music, it's not clear that they could have gotten away with succeeding as quickly as they did. Hey, Miley Cyrus wasn't even 10,000 hours awake before she became a hit. Doc Searls and Scoble didn't blog for 10,000 hours before they became the best, most important bloggers in the world. Molly Katzen didn't work on her recipes for 10,000 hours before she wrote the Moosewood Cookbook either."
people-seth-godin  people-malcolm-gladwell  anti-something  analysis  personal-development 
january 2014 by daguti
Seth's Blog: A productivity gap
"Isaac Asimov wrote more than 400 books, on a manual typewriter, with no access to modern productivity tools. I find it hard to imagine they would have helped him write 400 more."
productivity  people-seth-godin  personal-development 
january 2014 by daguti
Seth's Blog: "I don't get it"
" I've discovered (the hard way) three rules for writing a blog post that will spread: - Don't use unfamiliar words or concepts. - Avoid subtlety. - Try not to challenge deeply held beliefs. "
people-seth-godin  sales  marketing-tactics--writing-copy  psychology  marketing-tactics--educating-or-content-marketing  writing  sales-online 
november 2013 by daguti
Seth's Blog: Our crystal palace
"We avoid writing, or sales calls, or inventing or performing or engaging not because we can't do it, but because it might not work. We don't interact with strange ideas, new cuisines or people who share different values because those interactions might make us uncomfortable..."
me-stuff  people-seth-godin  personal-development  business-risk 
november 2013 by daguti
Seth's Blog: Understanding luxury goods
history-business = One person, Jean-Baptiste Colbert, invented the luxury good as a category.
history-business  business-models--pricing-models  people-seth-godin  psychology 
october 2013 by daguti
Seth's Blog: Understanding marginal cost
The last 1-2 paragraphs are strategy-based, especially for the Computech Project.
business-models--pricing-models  people-seth-godin  strategy 
october 2013 by daguti
Seth's Blog: Getting smart about the time tax
Instead of having people wait on line for free tickets and test them by making them wait for long periods of time, why not make them tutor kids for those same 2-3 hours. It prevents waste and achieves the same goal (only the truly interested will do it.)
human-limitation  resources-scarcity  time  people-seth-godin 
august 2013 by daguti
Q&A: What works for websites today?
- Who is this site for? - How did they find out about it? - What does the design remind them of? - What do you want them to do when they get here? - How will they decide to do that, and what promises do you make to cause that action? ............................. The only reason to build a website is to change someone. If you can't tell me the change and you can't tell me the someone, then you're wasting your time. .................... If you get all of this right, if you have a clear, concise point of view, then you get the chance to focus on virality, on social, on creating forward motion. But alas, virtually all organizational sites are narcissistic and (at the same time) afraid and incomplete.
people-seth-godin  website-improvement 
august 2013 by daguti
Seth's Blog: Sort & search
"For example, the way a restaurant sorts the wines on the wine list at will have a dramatic impact on what people order. If you list the cheap wines first, people will probably end up spending less. And when your wine list migrates to an iPad and you let the diner sort by price, popularity and other indicators, consumption patterns will instantly change." ............... This makes me think about Computech and how products can be arranged or sorted in a variety of ways: most to least processing power, "bang for the buck" (price-to-performance ratio), physical size, age, discontinued-vs-not, etc
projects-computech  user-interface  people-seth-godin  website-improvement 
july 2013 by daguti
Seth's Blog: The perfect crime
Seth comments on the responsibility / responsibilities we have as marketers to avoid exploiting systems.
corruption-corporate  marketing  people-seth-godin  morality 
july 2013 by daguti
Seth's Blog: Different or remarkable?
Seth's take on standing out/differentiating vs being remarkable. Definitely not what you think. Worth a read.
standing-out-or-differentiating  people-seth-godin 
july 2013 by daguti
Seth's Blog: De-escalation
Although Seth isn't talking in terms of psychological trickery, this reminds me of the "But You Are Free" technique that I bookmarked a while ago: http://www.spring.org.uk/2013/02/the-one-really-easy-persuasion-technique-everyone-should-know.php
sales  people-seth-godin  psychology 
march 2013 by daguti
Seth's Blog: The circles of marketing
"When you go to an expensive restaurant, you're buying far more than what the chef cooked. Products and services are only commodities if you treat them that way."
visualization  frameworks-for-marketing  frameworks  marketing  people-seth-godin  analysis 
february 2013 by daguti
A diet for your mind
He recommends the last one most highly.
people-seth-godin  books-to-buy 
february 2013 by daguti
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