daguti + marketing   476

Concept cars | Seth's Blog
This reminds me of the story in "The Power of Habit" that said that the only successful government program to change mass behavior was the campaign to have people start consuming organ meat... by exposing housewives to the idea over and over that organ meat was special or "luxury", they managed to raise consumption of organ meats 33%"
people-seth-godin  habit  customer-behavior  marketing  business  strategy  psychology-beliefs-or-changing-beliefs  cars 
16 days ago by daguti
Business tips for Quora : marketing
Warning. See first comment (https://old.reddit.com/r/marketing/comments/ax7bwn/business_tips_for_quora/ehrudpa/)

about "I discussed this with my SEO firm, and they suggested that using Quora only help Quora. Sure, it may help you short term, but long term you are hurting your own rankings by directly creating content that is going to compete with our site, and that you eventually will lose control over as nothing stops competitors from piggybacking on what you've provided.

The better use is to find quora to find topics for content creation on your own site, use the skyscraper technique, and use the domain authority and relevancy of your site to drive rankings."
marketing  marketing-social-media-campaigns  marketing-tactics--educating-or-content-marketing  seo 
18 days ago by daguti
Google Sheets for Marketers Part I – Let’s Build a URL Builder! : marketing
I didn't want to risk losing this (since Pinboard takes so long to archive things and sometimes it doesn't work), so I archived it with this service:

http://archive.is/yeMFi

It is also a blog post on the guy's blog:
https://www.chilipiper.com/blog/google-sheets-for-marketers-url-builder/
google-docs  microsoft-excel  marketing  marketing-intelligence-and-data-analysis  howto 
4 weeks ago by daguti
Secret to Emails, Notifications, and Good Triggers | NirandFar
"Variability sparks curiosity" -- this ties in perfectly with what Joe Schriefer said in one of his Zambezi emails at the end of November 2018: Paradigm is killing it because they are always re-leading their promos. When people see the same promo over and over, they become blind to it because "I've already seen this", but if you re-lead it, they read it, because it's new.
marketing  user-experience  marketing-tactics--hacks  habit  people-nir-eyal  marketing-tactics--hacks-psychology  video  habit-forming-products 
11 weeks ago by daguti
Badass Marketers & Founders (BAMF) - Lucas Mondora
"9 CRO principles that marketers often screw up (that I’ve learned from working with fast-growing SaaS startups)

I've been doing digital marketing (mostly CRO) for a while now -- going on 5 years since I started my first business -- and over the last few, I’ve focused my attention to work on some pretty big SaaS names in their respective industries.

There have been many lessons, so I’d thought I’d share the top 9 which always show up in my work:

🐱‍💻 - 1. The saying “Always Be Testing” is B.S (in most circumstances)
This is in regards to A/B testing because most business cannot accurately do it without seeing a false positive.

For you to accurately conduct an A/B test, you need at least 600 conversions over a 28 day period (about 300 per variation).

Anything less, and you run the risk of skewed results caused by a lack of data and high Margin of Errors (even with a 95% confidence score).

Imagine you’re running a split test to a landing page which averages 100 conversions a month. That’s an estimated 50 Conversion (+-) per variation. A 20% lift in CVR for one page will be 10 conversions. That’s not much at all -- traffic can vary greatly (even from the same source), so it’s likely that one variation may have just received more quality traffic than the other.

But if each variation had 300 conversions, a 20% lift will mean 60 extra conversions -- making it much harder for these types of results to be skewed, though still possible. The longer you run, the more likely an early win will disappear.

There’s also another reason why I don’t like that saying: It fosters a culture of rushed test ideas that aren’t grounded in data.

Ever heard someone on your team say “let’s test it”? Maybe you’ve even said it yourself? It’s usually said when 2 people disagree about something. Those A/B test ideas are usually based around someone's hunch or opinion -- rarely based around actual data or a valid hypothesis. It likely won’t make a difference.

--- Key Takeaway: Foster a culture of testing, but do it right (otherwise you’ll waste a lot of time, resources, and see a bunch of false results).

🐱‍💻 - 2. Focus on your customers “why”

Customers only care about what your product helps them do.

This may seem obvious for many of you.. (after all, there are plenty of smart people in this group), yet I often see companies focus purely on talking about what the product is.

A big example of this is when a company uses headlines like “Email Marketing Made Easy” or “Live Chat Software for XYZ”.

Which is lazy and not very appealing.

Instead of focusing on what your product is, change your marketing messages to focus on why someone wants your product.

--- Key Takeaway: Focus your marketing messages around pain points and outcomes (then watch the conversion rates tick up).

🐱‍💻 - 3. The shortest path to conversion wins

For SaaS, I’ve found the cheapest CPA’s comes from the following funnel:

Traffic source -> Free Trial Sales Page.

For low-ticket SaaS using a free trial model, you rarely need lead magnets, long content funnels and other common strategies in digital marketing.

A free trial is essentially a VERY powerful lead magnet.

Many people will happily sign up for a trial (even demo) on their first few touches as long as it doesn’t require much commitment - like paying for your product, at least initially - and you effectively communicate the value of your product.

--- Key Takeaway: Keep it simple. Don’t get caught up in the latest “Funnel Course” -- they’re not needed for most SaaS offerings (and for many other types of businesses).

🐱‍💻 - 4. How you position your offer will determine your success

A weak offer will literally kill your campaigns' success.

This is a common mistake, and it’s one I’ve made myself a few times.

No one wants to download an ebook they don’t really need, or sign up to a trial for a software that feels boring. But they will if:
They’re desperate to solve their problem/fulfill a desire
Your product seems like it could change their life.

There are 4 elements to a high-converting offer:
a) Specific to the pain points or desires of your audience (think MVMT watches or Slack)
b) Communicated clearly
c) Relevant to where your customer is in their buyers journey (ebook, trial, purchase?)
d) Positioned as exciting, desirable, and the next “big thing”

It’s easy to fall in the trap of promoting a boring offer -- especially if you haven’t yet spoken done customer interviews -- because most products ARE boring (yes, they might be excellent products with market fit).

--- Key Takeaway: It takes a lot of brainstorming to come up with an exciting and clear way of positioning your product, but it’s worth it.

🐱‍💻 - 5. Focus on your quick win ad channels BEFORE the popular channels.

Quick win channels are:
-- Ones that are already working well
-- Ones with customers actively searching for your product.

I’ve seen it time and time again -- companies looking to expand their channels outside of Sales or Content will try Facebook Ads before anything else.

Then they’ll spend weeks or months getting terrible results before giving up or finding a dedicated specialist or Agency.

Facebook ads are amazing, but they’re super hard if you’re not an expert.

The easiest channels are the ones you can double down on, or the ones where customers are already looking for a product like yours. For example:
Amazon Ads
Google Search
Bing Search
Marketplaces
Directories (like Capterra or G2Crowd)

--- Key Takeaway: Popular ad channels are popular for a reason. But there are often better channels to focus on RIGHT NOW.

🐱‍💻 - 6. Tell an emotional story with your website design
Our decisions are ruled by emotions. Whether that’s purchasing a product, going on vacation, or drinking one-beer-too-many on a Friday afternoon…

So it stands that if we can design an emotionally driven website or product, we’ll be able to draw more users in, make them feel something and get more users converting.

We can do that using 3 design principles:

- Visceral Design: concerns itself with first impressions. It focuses on the qualities of the object and how they make the user feel. These reactions are immediate and powerful as it takes only a second to determine if the ‘look and feel’ of the design appeals to you. Great example: Intercom’s website

- Behavioral design: all about how you use it. In this case, it’s how easy the design/UI is to use and navigate. You want users to be able to navigate your website, scroll down and absorb information well, and easily learn your product. Great example: Mailchimp’s Email Builder

- Reflective design: how we interpret the design. It combines the first 2 levels -- emotional and behavioral -- with the story (information) that you want to convey in the image. Great Example: Webflow’s website.

--- Key Takeaway: Analyse the following businesses imagery and user experience: Webflow, Mailchimp’s product, and Intercom to learn how to use the 3 levels of emotional design.


🐱‍💻 - 7. Hedge your bets: Don’t go all in on email onboarding.

This is a HUGE opportunity for 90% of SaaS out there.

Email is a great onboarding tool. But when 60% of users drop off after their first use, it’s critical to make the first use experience as engaging as possible by helping the user take meaningful action inside the app, which is where in-product onboarding techniques come into play.

Here are common in-app onboarding patterns used by the most successful businesses:
- Message prompts
- Checklists
- Interactive Walkthroughs
- Inline hints
- Welcome screens
- Blank slates
- Playthoughs
- Guided Tours

--- Key Takeaway: Email is great. But it’s not always your best bet.

🐱‍💻 - 8. Choose the right UI patterns

This is a very common issue.

The wrong UI patterns will confuse people, distract them from the goal, and make it difficult to comprehend the information you’re trying to communicate.

On the other hand, if you carefully select the right UI patterns for your landing pages and onboarding flows, you can effectively engage users and direct them to the action you want them to take

As a rule of thumb, the best UI patterns are:

- Contextual: Is this the right pattern for the context?
- Simple: Is the pattern distracting me from the page/screens goal?
- Persuasive: Does the pattern invoke emotions/guide my eyes to the relevant information/communicates value?

I have a worksheet to help you choose which UI patterns to use and when to use it (just DM me and I’ll give it to you).

--- Key Takeaway: Put more thought into how you design your app or websites’ UI. It’s important.

🐱‍💻 - 9. Use pre-sell content to convert warm traffic

In lesson #1, I spoke about removing content and lead-magnets from the SaaS acquisition funnel.

But that only applies for cold traffic.

If a user doesn’t convert after visiting your sales page, then you may need to remarket them with a fresh new angle.

That’s where pre-sell content comes into play.

Pre-sell content is an information-driven piece (like a blog post) that sets up your prospect to purchase in a non-salesy way by connecting your product with a different problem or unfulfilled desire of your audience.

A pre-sell page is a great way to move people further along the buyer's journey by educating them on their problem/desire, and then provide a way to solve/fullfill it.

Ecommerce Tip: send cold traffic to a pre-sell page prior to sending them to your sales page.

--- Key Takeaway: Presell pages are tricky, but execute it well and combine it with networks like Facebook, Taboola, and Ad Roll, and you could have a highly scalable ad campaign."
marketing  marketing-tactics--landing-pages  marketing-tactics--ideas  marketing-tactics--hacks  marketing-tactics--conversion-rate-optimization-cro 
11 weeks ago by daguti
Badass Marketers & Founders (BAMF) - Josh Fechter
"Too many CMOs are changing their title to Chief Growth Officer for job security.

I don't trust you to understand growth if you can't -

-Implement a growth framework for testing experiments
-Implement attribution on short sales cycles
-Set up Tag Manager
-Run a Facebook ad
-Install Wordpress

Today, even a 17-year-old intern can learn to do these things in a month.

If you want to change your title -

Don't do it for job security because that never works in the long run.

Instead, learn the skillset."
Reference  marketing  marketing-tactics--growth-hacking  people-josh-fechter 
december 2018 by daguti
(1) What I’m about to tell you is the raw truth... - Charles Kirkland
time-timeline, history-business = Charles talks about the changes that have taken place in the online marketing space over the last 10-15 years.

"What I’m about to tell you is the raw truth about what it takes to achieve sales and profits for the long term.

Some people are more interested in chasing shiny objects.

Others prefer excuses over hard work.

What I’m going to say needs to be said for the greater good for the marketing community.

A lot of marketers are fading away for 1 simple reason.

It wasn’t that long ago that the only thing required to have massive success was an offer and an email list.

Because information wasn’t easy to find, people paid a premium for it.

Every week there was a new product launch and everybody supported each other.

Once YouTube exploded in popularity people started sharing content with each other.

Buyers now had options and some of those options included free content on YouTube versus a $2K product launch.

To survive you needed to up your marketing game big time to compete with free.

Unfortunately, a lot of marketers failed to catch on in time.

The next big shift happened with long-form content.

Neil Patel and Jon Morrow pioneered long-form blog content and that raised the bar for everybody.

Only a few short years ago information was harder to get and you could charge a premium for it.

Now you can find blog posts and hours of step-by-step videos on YouTube about any topic.

A lot of marketers have not been able to change, and they are struggling and not sure why.

So how do you sell in this market?

They are hanging on and don’t realize that the light at the end of the tunnel is the train about to run them over.

It's now easier than ever to create thought leadership and that changes everything.

Thought leadership isn’t something you do once. It takes consistency, and what you did in the past doesn’t count for much these days.

But the payoff is massive.

I’m always creating content and sharing it.

Notice I said content; your pitch to your list to buy from you is not content.

Thought leadership marketing requires going past the surface and giving your audience something to sink their teeth into.

Doing this amplifies everything else.

Can you imagine if your opens and clicks were 2x the industry average?

As a thought leader, everything changes.

I hear people complaining daily about something not working.

Facebook campaigns don’t convert and cost too much.
Landing pages don’t convert like you think they should.
Nobody shows up for your webinar. And the few that do, don’t buy.
You think Twitter, Facebook, Instagram, and LinkedIn are a waste of time.
People don’t book any strategy sessions with you. The ones that do think you are a commodity and don’t buy.

I think you get the point.

If you have sophisticated clients, they don’t just sign up after doing a Google search.

They look for your thought leadership and decide if you should even be shortlisted as a possible option.

Being an expert is no longer enough. Nobody cares what you did in the past.

They want to see what you are doing now.

Experts are a dime a dozen.

Thought leadership needs to be your goal.

If your digital marketing campaign isn’t working, answer these questions.

Can you show me a trail of thought leadership that makes people want to do business with you?

And was your thought leadership seen by anybody?

Now you see why you have been struggling.

I guarantee somebody in your niche is getting all the business they can handle using the same marketing channels.

Yet your campaigns are failing no matter what you do.

You don’t become #1 and then start doing thought leadership.

Instead, you lead with thought leadership marketing and that makes you the #1 choice in the market.

Thought leadership marketing is a never-ending process of creating top of mind awareness that leads to better positioning and all the clients you can handle.

The days of running ads and expecting great results are over unless you are willing to do thought leadership at the same time.

Otherwise, you're just noise in the marketplace.

Effective thought leadership marketing is what you have to do to stand out today.

Thought leadership campaigns aren’t the thing you run if you are struggling to keep the lights on because they aren’t cheap.

But when they are done right it allows you to command higher fees, work with better clients and be the person everybody wants to work with."
strategy  marketing  marketing-tactics--educating-or-content-marketing  communities  branding-personal  time-timeline  history-business 
december 2018 by daguti
[Discussion] Let’s talk about academic-ish literature : marketing
"'How Brands Grow' (Vols 1 and 2) should be your bible then. More starch in these two books than a sack of potatoes...Byron and Sharp strike the perfect balance between research and actionable business insights than you will ever find. And all written in a very accessible non-fusty language."
books-to-buy  marketing 
december 2018 by daguti
How helpful would a economics minor be in Marketing? : marketing
"Learn how to measure marketing performance. Learn Tableau. Be great at excel. A marketer who can set up KPIs, analyze the results, draw conclusions and refine strategy/tactics based on those conclusions is a valuable marketer."
marketing  Reference  me-stuff 
july 2018 by daguti
Badass Marketers & Founders (BAMF) - Josh Fechter
Really compelling. I've been stuck on learning the technical skills, but he's right - you need to have something to say before you learn how to spread it. It's the difference between being Grant Cardone making millions and being a $150/hr Funnel Hacker who builds funnels for someone else.

"Most people learn how to run Facebook ads before learning to write compelling copy.

Most people learn how to distribute blog posts before writing their first one.

Most people study YouTube marketing before shooting their first video.

That's the problem today.

We're always chasing what comes after success.

After people view our content.

After people engage with it.
'
After people share it.

Guess what?

You're doing it wrong.

You need to start from a place of creating.

Most marketing groups I'm in, there's a large group of people who understand the technical stuff.

They can set up ads, landing pages, outreach campaigns, and email marketing journies.

But...

When you boil it down to who can write copy, design, shoot video, or speak in front of large audiences - you know the basics of ALL marketing...

There's only a few.

And they're almost always rockstars in their field.

For one reason: they started with creation first.

Because you can't start with success first.

The technical stuff amplifies success.

That's all it does.

Starting with success factors is a poor mindset.

I started writing on a blog six years ago not caring whether anyone read my work. It was months later when I took distribution more seriously.

So if you're waiting for the perfect strategy to start creating, then realize there isn't one.

You just start -

Then figure it out along the way.

Even if it takes five years for people to read your work.

That's how long it took me.

Was it worth it?

What do you think?"
people-josh-fechter  marketing  analysis  frameworks-for-marketing 
june 2018 by daguti
An easy way to find Instagram influencers – Tracking Talk
Google search operator:
“k followers” site:instagram.com

will find people with X thousand followers. You can add keywords to focus in on a niche:

“k followers” site:instagram.com plumber
companies-instagram  marketing  marketing-social-media-campaigns  tips-n-tricks  marketing-tactics--hacks 
june 2018 by daguti
Josh Fechter - Badass Marketers & Founders (BAMF)
"Yesterday, I spoke at a marketing event in Seattle.

I asked, "What's the similarity among the best marketers in the world?"

It's not technical chops.

It's not that they build the best sales funnels.

It's that they tell stories.

Think about it.

Do you know Seth Godin because he built a sales funnel?

No.

You know him because you read his blog.

Maybe read one of his books.

Saw one of his TED Talks.

He's a storyteller first.

People who build legacies in marketing choose writing, speaking, and video because those skills compound over their entire lifetime.

Facebook marketing?

Google AdWords?

You really expect to be doing that for sixty years...

More like six years.

I'm not saying these channels don't matter.

I'm saying they're not the foundation.

They won't build your legacy.

They complement it.

If you got into marketing looking to build your technical chops first, then take a step back.

Build what really matters -

The skills to tell stories.

You'd be surprised the difference between your 150th talk and your first. Between your 1st blog post and your 1000th.

Anyone can reach out to Meetup organizers to give talks.

Anyone can use a keyboard to write.

Anyone can pick up a pen.

The difference?

Only a few of us will every day.

That's the only obstacle that's standing between you and the empire you have yet to build."
people-josh-fechter  writing  frameworks-for-marketing  marketing  personality-traits-consistency 
may 2018 by daguti
The Ultimate Guide to Digital Marketing | DigitalMarketer
PDF also downloaded to ..\media\text - ebooks, PDFs\Marketing & Social Media\Digital Marketer-Ultimate Guide to Digital Marketing (2018-05).pdf
marketing  getting-started  Reference 
may 2018 by daguti
Carlos Rosario - (5) ClickFunnels (Official)
"I'm not sure how many of you thought to use your profiles to get folks into your funnels and add people to your list, but with about 155,000 eyeballs using this software, I figured this could help, at the least, a small bunch of you.

I hope this was helpful and welcome engagement.

What are your thoughts?"

"For those using funnel software, heres a free way to get more folks into your funnel using your LinkedIn social media profile (you can do this on other platforms too, but this one comes with stats from the platform, itself)."
video  howto  linkedin  marketing  marketing-tactics--hacks  marketing-traffic 
may 2018 by daguti
Jonny Hopkinson - "If your funnel is not converting the way you thought it would. There’s one primary reason why." (5) ClickFunnels (Official)
"If your funnel is not converting the way you thought it would.

There’s one primary reason why.

It’s NOT the Landing page design

It’s NOT the colour of the buttons

It’s NOT because clickfunnels is better than leadpages (even though it is)

It’s NOT even sales-copy

See,

A lot a business owners are trying to “funnel hack” their way to a high converting funnel.

Maybe they saw a competitors ad’s and they tried to replicate what they did but didn’t get the results they were looking for

It doesn’t work.

You can download “high converting” landing page templates and still tank.

You can use the exact sequencing as [insert name of guru] used for their 7-figure launch and still flop.

You can even hire expensive copywriters and web developers and bomb.

None of those elements of a funnel mean anything If THE OFFER sucks.

PERIOD.

If you want to boost conversions, there’s not a single area in your funnel more impactful than your offer.

It’s like Dating,

(Which is becoming a cliché analogy, but I’m going to give it a twist)

If you’re interested in asking a girl out on a date, who’s kind of on the fence about you.

There’s two ways you can ask them out.

You can ask “would you like to go out to dinner with me?”

Or you can ask “Don’t you love Kevin Hart? I’ve Got a couple tickets to his show tonight, would you like to go with me? It starts at 9pm.”

If the person was on the fence,

Which offer do you think would convert better?

Probably the one that takes into consideration 4 obvious key elements (that surprisingly many people miss)

(Past experience)

This person has probably been asked out to dinner hundreds of times by creeps

(What they like/want to experience)

Kevin Hart

(The “THING”)

A FREE Ticket to a show

(Details)

Tonight at 9pm

And guess what won’t be taken into consideration by the person who’s deciding to say yes or no to the date?

--> HOW THEY WE'RE ASKED <--

It could’ve been written on a napkin and left on her computer.

It could’ve been a text message

Voicemail

Video

Face to face

It doesn’t MATTER when the offer is dialed in.

Just like it doesn’t matter if you use webinars, VSL’s, emails, phone calls etc

As long as the OFFER is air tight – the delivery mechanism doesn’t matter.

I’ve never witnessed anything have a bigger impact than “the offer” in any campaign or promotion I’ve done or helped my clients launch.

Which is why we spend so much time working on the offer portion of all of our funnels.

I’d say we spend more time on the offer than we do on the ads, sales page, webinar etc.

What piece of your marketing funnels do you spend the most time working on?

Curious to know if anyone else has seen conversion bumps from tweaking their offers too?

Jonny"
marketing-tactics--landing-pages  marketing  marketing-tactics--optimization 
may 2018 by daguti
Peter Hoskins - ClickFunnels (Official)
"Google is rolling out an update to Chrome that prevents videos from auto playing.

You may not have been updated yet but I and many of your leads probably have…

What this means is that your amazing marketing videos are not playing when lead using Chrome hits the page. Ugh...

If you’re one of my clients you can still head to happy hour because we got this and will handle it for you.

The rest of y’all listen up.

If you restart Chrome from scratch it may force the update. You should do this so you can test and fix the prob. You’ll be updated anyway so you might as well get ahead of this.

Short Term Things to do...
If you use Clickfunnels, turn off autoplay in the video settings.
If you use Vimeo you’ll also need to change all of your playback settings to NOT autoplay.
If you use Leadpages, Wistia, or whatev go take a look at any autoplay settings and turn them off and test it.
If you don’t do this Chrome sticks an image in where your vid is.
Create a thumbnail for your video that says click the video, click to play, etc.
When the page is loaded the new thumbnail telling them to click the video will show up.

According to The Google there are some caveats to this where autoplay still will work…

Muted autoplay is allowed.
Since most people use the video element in CF & LP this will require switching from the video element to a custom embed code and then making some embed code edits. We need to play with the javascript a bit to trust this… I’ll let ya know.

Autoplay with sound is allowed if:
The user has previously interacted with the domain. [I’m assuming The Google would use Google Analytics/Tag Manager, cookies or magic.] [Edit: maybe they’re using Cambridge Analytics…? - jk ]

Stay tuned for a possible workaround or better fix..."
browsers-google-chrome-browser  marketing  news  2018 
may 2018 by daguti
Secret Rules on Policing Posts Now Released from Facebook - PACEDm.com - Chief Digital Marketer
Note that this is not talking about Facebook ads - just regular posts that people make on Facebook. Just tagged this as marketing, as it might be related or have similar rules.
Reference  facebook  marketing  hiddeninfo 
may 2018 by daguti
Last year, I read 100 books on marketing and business. Here are my Top 10. : marketing
"1. Making Money is Killing Your Business - Chuck Blakeman

Follow along with this book and do exactly what he tells you. When you're done, you'll basically have a two-year, step-by-step plan for growing your business, you'll have more purpose for doing so, and you'll have an exit strategy in place.

2. Getting Everything You Can Out of All You've Got - Jay Abraham

Even though this was written in the early 2000s, this book is straight up foundational marketing strategy. A ton of my ideas for helping clients came from this book. It helped me think outside the box when coming up with marketing strategies, and to look for more untapped resources.

3. The One-Page Marketing Plan - Allan Dib

Developing a marketing plan can be daunting. In this book, the author breaks it down to where you have all aspects of a marketing strategy covered, and brief how-to's to develop each avenue. I found this one very helpful in preventing overwhelm.

4. Difference - Bernadette Jiwa

So many businesses struggle with developing sales copy & messaging that illustrates how they're different from their competition. This book was really helpful in assisting me with writing sales copy and marketing literature to help my businesses stand out.

5. Building a Story Brand - Donald Miller

This is another book that helps craft your sales message and company story. Donald Miller uses his take on the Hero's Journey to help you craft a compelling tale for your customers to get behind, and helps build brand loyalty.

6. The One Thing - Gary Keller

This is a pretty famous book by the guy who started Keller Williams Realty, and helps you come up with more of a purpose in your life and your business. It's a lot easier to work so hard on growing something when you have an uplifting, inspiring outcome that you're running towards.

7. Insight Selling- Michael Harris

This one was very helpful in teaching me to better sell my services. It shows you how to talk to clients in a way that resonates with them. Of course WE'RE all stoked about marketing, but not everyone shares our passion for this industry. Because of that, you have to learn how to talk to clients in a way that makes sense to them and provides them with "a-ha moments". This book helped me do that.

8. 7L: The Seven Levels of Communication - Michael Maher

This book is awesome for helping you develop a referral system. I learned over the past year how important building and implementing a referral system is, and this book will show you pretty much step-by-step how to do that.

9. Dotcom Secrets - Russell Brunson

I feel like Russell Brunson has really taken off in the last 18 months or so, & this book is one of the reasons why. RB is the godfather of sales funnels, and this book provides a lot of psychology and helpful scripts on building a successful sales funnel for an online business.

10. No B.S. Guide to Direct Marketing - Dan Kennedy Dan Kennedy is the godfather of direct response marketing. This book has not only a lot of strategies, but also a lot of tactics that you can use to help build your business and marketed better. There is a particularly cool case study about bringing in more revenue at a restaurant. I have used my take on this strategy with tons of clients recently.

All these books are so good at teaching you well-rounded business development and marketing. However, you HAVE to follow them and do what tell you to do! The problem that so many people run into is reading awesome books... but not taking action on what information they give you.

NOTE: If you're not much of a reader, then reading those first two will get you really, really far.

If you want to check out the rest, I've got them listed at: www.brandonstiles.com/100books"
books-to-buy  marketing 
april 2018 by daguti
History of the Michelin Guide - Business Insider
marketing-tactics--educating-or-content-marketing = Wow! An early example of content marketing:
"The French entrepreneurs had started a tire company 11 years earlier, and they decided that a ratings guide for hotels and restaurants would compel the limited number of drivers to use up their tires and buy more."

and something on the Michelin Man:
https://en.wikipedia.org/wiki/Michelin_Man

which includes this continuation of the content marketing theme:
"As automobiles diffused to the middle classes, Michelin advertising likewise shifted downscale, and its restaurant and hotel guides likewise covered a broader range of price categories."

and more:
https://priceonomics.com/why-does-a-tire-company-publish-the-michelin-guide/
"Creating a Market

There once was a time when people had to be convinced that a car was useful. That was the situation in 1895, when brothers Edouard and Andre Michelin developed a new design for a car tire at their rubber company in Clermont-Ferrand, France."
history-business  marketing  marketing-tactics--educating-or-content-marketing 
march 2018 by daguti
Seth's Blog: "What does this remind you of?"
This falls in line with what I've said for years. Carl Sagan said it long before me: "If you want to make an apple pie from scratch, you must first invent the universe."

=== FTA ===
"What does this remind you of" opens the door for useful
conversations that you can actually do something about. Yes, be
original, but no, it's not helpful to be so original that we
have no idea what you're doing.
=== FTA ===

I get it, but I don't yet know where to use it. I feel like there's a deeper truth there that I need to crack. Saving for now.
people-seth-godin  customer-behavior  business  marketing 
march 2018 by daguti
How much should I charge a real estate agent in commissions? I want to propose a real estate agent that I help him get leads in exchange for percentage of the commission he gets. is 20% a good number to shoot for? So, if he gets $5000 for a house he sold,
See all the comments. In real estate, it's illegal to get paid on only the leads that close. You can sell individual leads or charge a subscription, but unless you have a real estate license, you cannot receive a commission on just the leads that close.
real-estate  marketing  warnings 
january 2018 by daguti
(52) DigitalMarketer - Understanding "sequence in a relationship" is...
I've literally said this same exact thing. I might have a half-written blog post in my "Blog post / writing ideas" Google Doc.

keywords: sequencing
people-ryan-deiss  video  marketing  strategy  sales  relationships 
december 2017 by daguti
Mitch Miller - You don't have to create a business from scratch....
business-ideas: "You don't have to create a business from scratch.
Do most people making money in real estate buy raw land and build? Or do they capitalize on what is already built?
Same thing here. It's possible to rehab businesses, buy businesses, flip businesses, help out in businesses for free and eventually own them.
In America, 10,000 baby boomers are turning 65 every single day... Many of these people are entrepreneurs and many of them have family who do not want to take over the business.
Opportunity is everywhere.
You can go to Flippa dot com and buy online businesses already making money.
You can go to brokers and buy/get loans for existing businesses (btw, a huge client getting tip for you marketers is to get access to the lists of businesses for sale with brokers and hit them up for marketing services... many of them would be willing to hear your pitch)
You can go to existing businesses and offer to build an extension and new arm to their company.
You can go to companies and work for free and slide in as partner.
Many things you can do, you don't have to start one from scratch."
business-ideas  business-ideas-niche  marketing  cerebrus-projects-marketing-possible-clients 
november 2017 by daguti
How Members Only Dressed Up the '80s | Mental Floss
Very interesting synopsis on the rise and fall of Members Only brand in the 80's.
history-business  marketing  projects-80s 
september 2016 by daguti
Adams Outdoor Social Media
Interesting thought. These billboard advertising people (agency? association?) are painting the outdoor billboard as the original social media.
history-business  marketing 
august 2016 by daguti
Mark Ritson: Maybe it’s just me, but shouldn’t an ‘expert’ in marketing be trained in marketing? | Marketing Week
frameworks-for-marketing = "First, despite their billing as leading experts in marketing it’s clear from even a cursory examination of the list that these people are actually experts in just one area of marketing – communications. They sell it using a variety of different, new conceptual names like “traffic”, “content”, “lead conversion” and “digital marketing” but this is what ancient professors used to call the promotional part of the marketing mix. Nothing wrong with that but this is a very small part of marketing discipline – about 10% by my estimation.

The new breed of experts are big on tactics but light on market orientation, research, segmentation, positioning, brand equity, strategy and all the other rich substantive matter that makes up the remaining 90% of marketing once you take the promotional P out."
marketing  analysis  frameworks-for-marketing 
july 2016 by daguti
The Art of Storytelling By a Storyteller
people-guy-kawasaki = He has nothing to do with this, but I came across it when he posted it to Facebook and I know I'll always remember he had something to do with this.

reference = These three resources:
This: http://www.savethecat.com/wp-content/uploads/2013/12/STC_BeatSheetRev3.pdf

Joseph Campbell's "The Hero's Journey"
and
The Story Cycle: http://businessofstory.com/the-story-cycle-a-simple-10-step-storytelling-process-to-create-abundance-in-your-business/
storytelling  marketing  frameworks-for-marketing  people-guy-kawasaki  reference  marketing-tactics--storytelling 
may 2016 by daguti
Steve Jobs' genius during the Apple crisis 1997
Marketing is about emotions. The dairy industry tried facts and figures for decades and sales slid and slid. Then they did "Got Milk?" and sales rose. Engage the emotions to market effectively.

At the end of his speech, he introduces the "Think Different" ad, before it had gone public.
video  people-steve-jobs  apple  marketing  frameworks-for-marketing 
may 2016 by daguti
Facebook Devaluing Likes | Performance Marketing Insider | With Pace Lattin
Facebook is devaluing traditional measures of popularity of content, such as Likes and Shares, instead switching to measuring popularity by interaction, which are things that are harder to fake. This is right in line with my thinking back in the day on SEO, "Just create great content" ... people were trying to trick the Google algorithm and they made money, sure, but they had to try to keep ahead of Google and with each update to the algorithm, they got smacked and their empires disappeared. (see Mahalo during the Penguin update) ... This is the same. People can easily ask their friends, family, etc to Like and Share things in order to pump up the popularity of it, but it's much harder to fake actual interest, as in having people actually spend time with a piece of content.
marketing  facebook  warnings 
february 2016 by daguti
(1) Internet Marketing Super Friends
"The business was a printing shop right down the street in Austin. Every week he gets a shoutout on one of the more popular morning shows here. It costs him less than $10/week How? The official __ sponsor of ___ show His "blank" was water. They are the official water supplier of the show. Every week he goes to Sam's and grabs a big pack of bottled water and then drops it off at the studio. Simple as that. So how can you apply this to yourself or a client? Well we could all become the local water supplier of local shows. Or if that's taken, what about the breakfast / lunch provider. They can't give shoutouts to 100s of local businesses, but they do like when they can get something for free and all they have to do is give them a short spot. Anyone else have a similar idea? I'd love to hear it!"
business-small  local-content  marketing  standing-out-or-differentiating  radio-related-to 
january 2016 by daguti
You Can Finally, Actually, Really, Truly Post GIFs on Facebook | WIRED
How to post a GIF on Facebook. I've noticed that people keep posting GIFs and they work for them, but I haven't managed to make one work. Example, Irene posted this: https://www.facebook.com/rini.beans/posts/10153804039363360 ..................... If you click the image to stop it, you can see that it's posted on giphy.com
facebook  new-features  photos-related-to  social-media  marketing 
january 2016 by daguti
Facebook native videos perform up to 4X better than all other video formats | VentureBeat | Marketing | by Stewart Rogers
"Interaction rates were markedly higher for Facebook videos. In fact, they were almost 4 times higher than for YouTube, which performed slightly better than Vimeo and “other” platforms. Those others included Twitch, Vevo, and Red Bull’s own media player." ................ "The underlying message here? When it comes to promoting video content — organically paid - it is better for marketers to upload different versions of their content to each platform, and match the form of the video to the way users like..." strategy, above-and-beyond = Facebook, faced with YouTube's dominance pulled a brilliant move by asking the question "How could we make our native videos more popular that YouTube videos?" or perhaps starting even further back on the interaction chain, "What could we give our users to incentivize them to upload videos to Facebook rather than YouTube?" ... the natural answer is "Make Facebook videos autoplay and Make YouTube videos require a click." .... Brilliant!
video-related-to  marketing  facebook  youtube  startups-going-above-and-beyond  strategy 
december 2015 by daguti
Internet Marketing Super Friends
How to get customer's for this guy's friend's mechanic shop. keywords: auto repair shop
business-small  marketing 
december 2015 by daguti
What is Digital Marketing?
Neil Patel strikes again. This guy puts out great stuff.
marketing  getting-started  frameworks-for-marketing 
november 2015 by daguti
Seth's Blog: The other element of guerilla marketing
Most of the time when I use the ideas-stolen tag, I'm saying it in a disparaging way. However, this time I'm the one that stole the idea, although unconsciously, because I had already had this mentality (give more than take) before I ever read any of this stuff.
people-seth-godin  marketing  marketing-tactics--hacks  marketing-tactics--educating-or-content-marketing  ideas-stolen  me-stuff 
october 2015 by daguti
See what researchers found when they tested a bottle of Fiji Water against a glass of tap water.
"Beverage companies have turned bottled water into a multibillion-dollar industry through a concept known as manufactured demand. Bottled water advertisements used a combination of scare tactics (Tap water bad!) and seduction (From the purest mountain streams EVER!) to reel us in. Well, we now know their claims about the superior quality of bottled water are mostly bogus. And research shows that anywhere from a quarter to 45% of all bottled water comes from the exact same place as your tap water (which, to reiterate, is so cheap it's almost free)."
marketing  marketing-boring-products  resources-natural-water 
may 2015 by daguti
The Most Important Advice I Could Give You About Unicorns | Bothsides of the Table
"Showing people your features or even your recent performance lacks context and won’t be memorable. Your business needs to be cast in a story that puts it into perspective. Why is your market broken? Why is your solution 10x better? Why are you the unique person to solve this problem? Why is it a really big market? Why is it ready for disruption? Why is now the right time? How do you remain defensible?"
startups  venture-capital-or-other-funding  marketing  standing-out-or-differentiating 
may 2015 by daguti
Internet Marketing Supers Official Website
This is the website for the Facebook group "Internet Marketing Superfriends" - a top notch group of Internet Marketers. In case that group gets shut down (Facebook has been a bit random lately about deleting groups), I signed up for this mailing list.
daily-reading  marketing 
march 2015 by daguti
In Vermont, A Hyper-Local Online Forum Brings Neighbors Together : All Tech Considered : NPR
marketing-via-platform = For things where companies build a platform like Ido did with Movement Culture or the realtor did with the Union NJ group on Facebook. ...... changing-beliefs = "Macias has studied neighborly interactions and found that they do a much better job at opening people's minds — and even changing their habits — than more cloistered family or friend groups."
communities  groups  marketing  marketing-tactics--educating-or-content-marketing  marketing-via-platform  psychology-beliefs-or-changing-beliefs 
march 2015 by daguti
Internet Marketing Super Friends
"Would love some of your brilliant creative input. I have a client who, for the past 25 years, has been doing 500k-$2Mm corporate transformation programs that last 6 months to a year...fortune 500 companies, mostly. Fabulous technology. Corporate climate has changed. We've decided to create a men's transformation product that is targeted towards professional men, 40-60 ish. We've done customer discovery. Created funnel components. But... he is 60 days from out of cash. We need to launch something that can generate 100K in cash flow in the next 45 days. We are using his change technology, but he has very little in the way of repurposable video, etc. content, thus everything has to be re-done. In the 25 years of doing this, he has very little in the way of a list. Around 2000 people, I believe who are past clients. He does not believe they will buy again, since they have already bought. Has no contact with end-end users (just has good relationships with the HR of his clients.)..."
marketing  startups-going-turnaround  strategy  frameworks-meta  frameworks 
march 2015 by daguti
Beyond BPA: Court Battle Reveals A Shift In Debate Over Plastic Safety : Shots - Health News : NPR
I knew this BPA stuff was a mistake. It's the inherent reactivity or instability of plastic that makes it unhealthy. We could remove BPA and EA (or whatever the next acronym is) and we'll continue finding problems. What we need is a product like glass or metal that is non-reactive, but soft, pliable or non-breakable like plastic. ............... marketing, analysis, above-and-beyond = The last few paragraphs talk about how they were blocked from marketing materials mentioning their competitor, Tritan - so instead of putting out marketing materials, they are publishing scientific papers mentioning the competitor, since those can't be shut down by a court order if the science behind them is rigorous.
health  toxic  plastics  science-materials  marketing  analysis  startups-going-above-and-beyond 
february 2015 by daguti
Internet Marketing Super Friends
Where SEO and organic is going in the future: .............. "Joel Comm drew this comment out of me on his post about Pintrest axe-ing affiliate links this week. But it's not just Pintrest, it's been a bad 3+ years Joel- Google Reader closed: I lost 4,000 blog readers. YouTube in G search gone with Universal Search: 100K in organic traffic views gone. Two years of G+ being hot for me then G+ begins filtering the home feed: 50K following goes dead. My biggest loss was iGoogle that used to bring in 1 million visits and views of my vids each year. Not to mention the Gmail Promotions tab killed my list in 2013 till I got back in the primary Inbox. --So with the loss of so many great traffic sources in the last 3 years, where are YOU getting great social proof from and what traffic sources that convert are you all using?"
marketing  analysis 
february 2015 by daguti
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