daguti + frameworks   170

Master This Copywriting Formula to Dominate Any Social Media Platform - Copyblogger
The formula is only part of it:
- Identify a problem
- Agitate that problem
- Trot out the solution

I think there are two important aspects:

- Read the examples he provides (even some short, Twitter-length examples)
- and the idea of conscious practice that he links to (https://www.copyblogger.com/steven-pressfield-interview/)


Aside from that, though, this article makes a bunch of great points:
- dominant pain point for widest reach (see link)
- "Yes, there are people out there who think those thoughts. They are an exception. They are not a profitable market. Make sense?"
marketing-tactics--writing-copy  frameworks  frameworks-for-marketing  me-stuff 
12 weeks ago by daguti
7 Ways to Finally Write that Book as a Founder | BAMF Media
tools = Not mentioned in the article, but Josh Fechter created https://www.squibler.io/ to facilitate the writing of a book.
writing  frameworks  tools 
march 2019 by daguti
Why The Giving Tree Makes You Cry – Featured Stories – Medium
keywords:
The Giving Tree , Shel Silverstein

archived (because Medium limits your number of free articles)
http://archive.is/zdhBj
literature  frameworks  writing  analysis 
march 2019 by daguti
ClickFunnels (Official) - Ryan Enk
"If you’re not using TikTok as an organic traffic source to your funnel in 2019, you’re seriously missing out.

I’m a real estate mentor, and I asked my kids what apps kids their age are getting into. And they told me Tik Tok.

At first I thought it was something for kids, and I’m not exactly a skinny jean wearing blue haired college kid.

But what I discovered was that their is a huge adult market their that is looking to escape from Facebook and Instagram and just have fun.

So I started posting videos with a certain strategy and quickly grew to what you see down there, 89,000 fans.

Here’s how it works in 4 phases:

Phase 1) create viral videos (15 to 30 seconds)- if you have a product these are videos of what you “really” sell. I call it the Gillette effect. Gillette doesn’t sell razors, they sell men the best version of themselves. So if I were Gillette, I’d dominate hashtags on TikTok under “witness my fitness” or “DadLife”. Without once mentioning a razor.

Phase 2) get to 1000 TRUE fans- once you do that you can go live

Phase 3) go live- your fans will actually pay you in your live sessions. When’s the last time you did a Facebook live or a webinar where people actually pay YOU? Creators on TikTok are making anywhere from $50 to $1000 every time they go live. Sometimes I give the phone to my kids and they’ll pull in $50-$500 on a live session.

Phase 4) back end product sales- during your live sessions with your fans, promote your back end product.

Hope you guys find this helpful! Check it out! It’s a fun way to create a personal brand, and personally, I think it’s the future of marketing...TikTok already passed 1 billion users (Facebook has 1.7). Just sayin..."
marketing-social-media-campaigns  strategy  frameworks  frameworks-for-marketing 
march 2019 by daguti
Traffic And Copy - Vin Clancy
"Y-Combinator's Sam Altman's (useful) new years musings:

On mindspace:

We have a limited amount of cognitive output every day and should be conscious that we’re utilizing it for our most important tasks.

Altman recommends regularly taking a step back and asking - Am I doing the right thing? - to gauge whether you’re dedicating your time to the things that matter most to you.

Deciding what to commit to and when is an essential skill and requires being radically honest about what is and isn’t working in your life.

Other helpful questions include…

Am I being maximally useful?

“Am I desperately trying to convince myself that this is working or is this actually working?”

The goal is to focus on the one or two things that are really working and cut out the rest.

On taking time off:

When possible, Altman recommends taking time off between jobs to explore new things, learn, study, travel, help others, spend time with loved ones, etc.

It affords you time to be in “explore mode” where you can try new things, accepting that many won’t work.

He cites it as one of his best career decisions which planted seeds that continue sprouting in his life today.

On productivity:

Sleep, exercise, and nutrition are the foundation of productivity.

Determine which hours are your best and ‘don’t sell them for anything other than what you want to work on’ - Craig Cannon

“My system is three key pillars, make sure to get the important shit done, don’t waste time on stupid shit, and make lots of lists.”

On risk:

“What risk actually looks like is that you look back at the end of your career, and you’re like, “Fuck I wasted it.””

Altman suggests we aren’t programmed to think about risk the right way. We focus on short-term catastrophic risks (i.e. a nuclear plant exploding) rather than long-term chronic risks (i.e. inhaling smoke), which are more impactful in our lives.

On mental flexibility:

Altman advocates the importance of holding onto your mental flexibility, willingness to view things from new angles and change your perspective as you get older.

On community and ambition:

Altman recommends surrounding yourself with people who make you more ambitious, inquisitive, and shift your perspective. Most of the world will tell you your ideas are too ambitious. Find the people who push you to strive for more.

On accountability groups:

Form a group of a few like-minded friends/colleagues who can help you stay accountable. Create a check-in system, such as weekly emails and quarterly calls/meetings, to ensure everyone is staying on track.

On finding the balance of random stuff:

“He who works with the door open gets all kinds of interruptions. But he also occasionally gets clues as to what the world is, and what might be important.” - Richard Hamming

Altman acknowledges its challenging to balance creating space for randomness and not wasting your time.

At some point, you may be able to hire people to screen things for you.

If you aren’t there yet, you can take a lot of meetings and accept that 90% will not be a productive use of your time but will be worth it for the one that is.

Altman used to spend ~10 - 15 hours a week exploring random stuff.

This requires you to put in extra hours so you can complete your regular work. If you aren’t willing to do that you may need to scale back on exploring.

However, he says that cutting it off entirely - the flow of new ideas and people - is disastrous.

On urgency:

Don’t abide by the idea of the deferred life plan. People usually end up not achieving either of the goals. If you want to do something, start doing it right now.

Be honest about your ambitions and focus on fulfilling them rather than on external markers of success like titles or life plans. (i.e. You don’t have to start a rocket company if you want to work on rockets. You can join one and go from there. Or, if you want to make money, focus on that.)

Being authentic about what you want is not solely beneficial for you but will help you build a community who wants to support you and see you win. People can sense when you’re being real.

Accept that fulfilling your ambitions will take a long time but that your journey will feel meaningful when you’re doing what you truly want."
personal-development  frameworks  frameworks-for-business  lifehacks  me-stuff  people-vincent-dignan 
january 2019 by daguti
How This Company—and Mike Huckabee—Cashed In by Scaring Conservatives – Mother Jones
Holy shit... Scroll to the bottom and read Bill Bonner's response letter (to a previously written smear piece.) What a fucking amazing letter. *THIS* is how you respond to a smear campaign.

history-business = "These disingenuous endorsements for dubious products epitomize what historian Rick Perlstein has dubbed “mail-order conservatism,” the monetization of right-wing paranoia that started in the 1970s and has flowered ever since a secret Muslim socialist won the White House. Glenn Beck, like many of his talk-radio colleagues, has warned of the collapse of the global financial system while shilling for gold companies. Conservative operatives have created a booming field of “scam PACs,” political action committees that ostensibly raise money to help popular candidates but don’t produce much more than big checks for direct-mail firms. Confronted by Politico, Erick Erickson, RedState‘s editor-in-chief, said, “It horrifies me that the list sometimes get[s] rented to some of these guys.” And Agora has played the game of stirring up and cashing in on the conservative psyche longer and better than most of its competitors."
writing  Reference  companies-agora  frameworks  marketing-tactics--writing-copy  open-letter  amazing  anti-something 
november 2018 by daguti
ClickFunnels (Official) - Ross Christifulli
I achieved all the agency goals you see people bragging about online and here is the cold truth... I was miserable.

Last year I was gaining traction in my agency out of the gate... Hit 10, 20, 30, 50k/mo and it kept going. But I was insanely miserable doing it.

I still run my agency and its actually significantly bigger than it was... But I made some huge changes that I want to share with you today.

- I stopped doing everything. I literally fired myself from prospecting. Sales are great, but constantly setting up emails, voicemail drops, cold calling... this is not what I envisioned when I started my agency.

We start it because we wanted to achieve freedom and soon enough we are a slave to our own business.

The next thing I did was created a team for the back end of my agency. I didnt want to be up at night worrying about split testing this and that and fixing funnels all the time.

And then I realized something massive... And this made the change. I was selling my time for money... The one thing I never wanted to do.

But there are alot of people willing to sell their time for money and they are happy about it.

So I found those kinds of people... And then I started to broker their time for money... Alot of money. Meaning Id make a sale and they would get 30% to do all the back end work.

I now run an agency that is massive, and I get to do only the things I love in my agency.

If right now you are pounding sand trying to get clients... Once you hit 5k/mo stop... And start finding people to pound the sand happily. They are out there and will love you for helping them.

You can still be a practitioner without doing everything. Because you are managing...

Hope this opens some eyes. Because most people are burning gears and do not even realize there is no end goal or desired result. They are thinking purely about money. And having money but not life... is not life at all.
Entrepreneurship  getting-started  frameworks  frameworks-for-business 
november 2018 by daguti
CrashPlan Alternatives - I'm Changing My Online Backup
Great framework for backup:

"Why was I Using CrashPlan?
Online backup plays an important role in my data security setup. My backup system consists of 3 key components:

Local backup: I have an external hard drive connected to my computer, and do an automatic backup to that every hour. It’s just fastest and easiest to have this data locally if I need it.
Clone backup: I also have a backup drive connected to my computer that takes an exact copy of my drive. That way if my drive bites it, I don’t have to lose any time. I can boot from my clone and be up and running in minutes, and then I can worry about getting my drive repaired/replaced and copy my clone back to it.
Offsite backup: I want to have my data backed up to somewhere far away from my physical location. If I have a fire or a flood at home, chances are whatever happens to my computer will also happen to my local backups. This is especially important living where I do (Vancouver) which is due for a “big one” earthquake someday. I have found online backup the easiest and most convenient way to accomplish this, and this is what CrashPlan did for me."
backup  backup-online  frameworks  Reference 
july 2018 by daguti
thinkingdoing comments on German politicians call for expulsion of Trump's Berlin envoy
"Fox is the jewel in Rupert Murdoch’s global political empire.

This guy has the conservative political parties of the USA, UK, and Australia by balls because his media organs manipulate and mobilize enough conservative voters to be able to swing elections and primaries.

Rupert Murdoch abuses the legal protections given to news organizations to exert immense political power, and he is completely immune from the democratic process. Politicians get voted out while Murdoch continues to amass more and more control.

Murdoch’s ideology is anti-democratic and authoritarian, verging on fascism. He ensures that all of the executives he hires to run his propaganda organs share the same world view, and they ensure the journalists and talking heads they hire will tow that editorial line.

A consistent pattern among his news networks in each country is for them to attack the rest of the news media, in order to fence the audience inside Murdoch’s alternate fact reality where they can be radicalized and programmed.

He is the greatest threat facing western democracy in the world today."
evolvify-topics-tribalism  politics  analysis  politics-philosophies-republicans  companies-fox-news  people-rupert-murdoch  anti-something  frameworks  frameworks-for-business 
june 2018 by daguti
[Advice] 90% of your discipline and procrastination issues are in your head : getdisciplined
Write what you need to do, the estimated (or actual) time to get it done.

You'll see the total amount of time and realize it's completely doable.
procrastination  personal-development  frameworks 
may 2018 by daguti
The Cult of Copy
"The secret of good writing is to say an old thing in a new way or to say a new thing in an old way." - Richard Harding Davis, Born Apr. 18, 1864.

I wouldn't say it's THE secret... But it IS a great trick.

Can't think of something to write? I'm going to give you a two-fold trick that will not only give you ideas, but the content you create with these tactics will position you as go-to guru in your chosen field.

Ready?

1. Take some old adage (or quotation) and come up with some current way to apply it to whatever your topic is.

Kind of like what I do with these daily quote essays. Or in any of the training and mentoring I do.

I have not invented any new ways of understanding human nature. I HAVE thought of a couple of neat ways to DESCRIBE those. I have come up with a few effective formulas for applying those, too.

But I am not an inventor or innovator. I apply stuff "old" stuff I learned elsewhere, and report back to my audience, and teach what worked for me - thereby creating "new" and unique information.

And any field you choose for yourself will be littered with old, well-worn tips and tricks and wisdom that you can co-opt (even give credit to) and re-work into your own material.

Build on bedrock. It shows that you're AWARE of your arena's past, but also that you have the confidence and authority to adapt it.

2. Take some new buzz topic everyone is yammering about and explain it via analogy by comparing/contrasting it with something old and more commonly understood.

Websites are like real estate.

Facebook ads are like local classifieds.

Copywriting is salesmanship in print.

By taking things that are new (to your readers anyway) and framing them relative to older concepts they already understand, you become an oracle of sorts.

People will come to you for explanations of the signs and portents of a changing field that they need to navigate.

And you'll always seem to have your finger on the pulse.

Now, you shouldn't rely on one or the other of these two exclusively. Alternate. Oscillate. Use both interchangeably and in combination, even.

Because this creates an image of you in your audience's mind - you are a nexus of understanding, pulling treasure from the forgotten past - and making the constantly arriving future more manageable and comprehensible.

You're the savior of the masses in your niche - people who are just behind the bleeding edge, seeking guidance, and who come to your arena from elsewhere with catching up to do.

You create a shortcut for their process when you write this way. And your content crackles with both newness and excitement, but also resonates deeply with the most ancient wisdom.

And there is you, sitting pretty between the two."
writing  marketing-tactics--writing-copy  tips-n-tricks  frameworks  marketing-tactics--educating-or-content-marketing 
april 2018 by daguti
10 things that have helped me 🚀 launch over $500,000 in sales for my info products - david.a.gutierrez@gmail.com - Gmail
Secrets of a great webinar: 10 things that have helped me launch over $500,000 in sales for my info products:


1) A catchy name "Vinception" worked real well for me and was used as a verb in ​my Facebook group.


2) 2 weeks of content in the group leading up to the launch, where you hammer the above name over and over. (Dan Meredith taught me this one)


3) A GoToWebinar for the launch with an outrageous promise (More people show up for this than for a Facebook live by a factor of 5-10)


4) The point of that webinar is to convince them of the premise, then the upsell is your course, which should be around a theme (my coaching before was the "systems and automation" course, not just "coaching".


5) Stream the talk to your FB at the same time as the GoToWebinar, and make the comments thread be on the FB for the GoToWebinar people.


I also have two iPhones (#2Cool4u) and I stream to Insta and Facebook at the same time. Before I had 2 phones I used to borrow my Mum's phone to do them from!


6) One of my ABSOLUTE favorite things I've seen Dan Meredith do is to basically stop the webinar until people comment and like in the thread, this drives engagement wild.


7) Don't be disheartened if you don't get many sales on the launch itself, my last 2 have been flat and 90% of the sales have been in the follow up posts and closing webinar, leading to a very healthy payday.


8) Emails convert best - hit them over and over and over.


My best title is "Want me to mentor you" then "hit reply and let's jump on a call and see if this course is right for you" - I had a 50% close rate on my last 2 courses, calls took on average 20 minutes - people just want assurance.


9) Have a discount if they pay upfront, there are always people whose cards bounce/drop out.


10) Create a curriculum you can use for future courses so you can repeat the course over and over.
marketing-tactics--hacks  tips-n-tricks  frameworks  frameworks-for-marketing 
april 2018 by daguti
Vin Clancy - Traffic And Copy
Finally, Jordan Belfort answers how to actually "sell him this pen"

"The real answer is, before I'm even going to sell a pen to anybody, I need to know about the person, I want to know what their needs are, what kind of pens do they use, do they use a pen?

How often do they use a pen? Do they like to use a pen formally, to sign things, or use it in their everyday life? The first idea is that when you say 'Sell me this pen', I want to hear the salesman ask me a question.

'So tell me, how long have you been in the market for a pen?" I want them to turn it around on me and start asking me questions to identify my needs, what I'm looking for.

And if you do that, people dont' know what to do. Next thing, he is answering, and now I'm controlling the conversation, finding out exactly what he needs."
sales  frameworks  people-vincent-dignan 
april 2018 by daguti
ClickFunnels (Official)
"Earlier today I put out a post here about how to stop worrying about tech stuff and to just be simple..

So I just set up the worlds simplest and ugliest funnel yesterday and today was the first full day of business and I just got my first sale while in my pajamas! (How cheesy internet marketing cliché.. I just told my mom and she said I’m a cheese ball)

So how does it work?

Opt in page... give them a headline that solves their exact problem... then prove your the dude to fix it via awesome social proof.. then they book a call.. your sales team closes.. and you get an awesome ding on your phone that makes you smile!

I was just telling my mom just now that when I had a job.. getting paid $67k a year.. it took me one whole month working day in and out to take home less than the sale I just made...

I want to thank this community and clickfunnels for making this non techy goofball a wonderful living.. I want you to know it’s not in vain.. we wish to do good with it and make the world a better place..

Guys.. don’t over complicate your funnel. Sometimes simple ugly funnels kicks booty.

Watch this.. it’s scienfically impossible not to succeed at this if you don’t give up and do 3 things daily to take your business forward.

I’m very happy and greatful. Bless the creators of the internet.. clickfunnels and their parents.. peace!"
business  minimalism  companies-clickfunnels  frameworks  frameworks-for-business  frameworks-for-marketing 
april 2018 by daguti
ClickFunnels (Official)
Post by Akbar Sheikh:
"So I’m confused about a lot of posts in here.

I see a looooooooooot if people posting all sorts of techy technical tech tech questions...

Why?

They are a good number of ways to crush it online...

One of my favorite models that I use is really simple.

Opt in page> webinar> book a call> close sale> live a good life, have some fun and give to charity.

That’s my favorite formula in the world.. outside of..

Be good > go to heaven

😜

But seriously I don’t know why so many people are over complicating things. I don’t worry about any of these weird tech questions I keep reading. As a matter of fact I never did.

I had my first funnel while I was homeless. Living in a electrical closet in the back of an office building with no windows, hot water or shower..

Guess what.. I use that EXACT same formula today...

Opt in page> webinar> book a call> close sale> live a good life, have some fun and give to charity

When I made my webinar less than a year ago.. I made it once.. recorded it.. put it in a funnel and I havnt touched it since. That funnel has made me a small fortune.

I’m not techy at all.. I have a team for that.. and frankly everyone can afford to get a tech va to handle all that stuff

Instead of worrying about all that jazz that your not good at anyway you need to concentrate on what makes you money and that’s..

Messaging.. resonating with your audiences pain and giving them the exact solution to solve their exact problem. And making them understand your the perfect fit to make that finally happen.

They are only so many hours in a day.. time and land... they aren’t making more of it.

Stop wasting time on tech and anything else your not good at.. and concentrate on real money making activities that can take you to 7 figures and beyond. Clickfunnels handles most of the tech for you.. it’s a brilliant platform just get a tech va if you need further assistance.

Do what you do best... outsource the rest.

And don’t forget to keep giving .. That’s only my number one secret. Keep giving..

Now go change the world!!!!! Love you guys.."

FRAMEWORK:
Opt in page> webinar> book a call> close sale> live a good life, have some fun and give to charity.

See the followup: (also bookmarked with these same tags a few minutes later)
https://www.facebook.com/groups/ClickFunnels/permalink/1361210297312008/
business  minimalism  companies-clickfunnels  frameworks  frameworks-for-business  frameworks-for-marketing 
april 2018 by daguti
Badass Marketers & Founders (BAMF)
VIRAL VIDEO CHECKLIST:

How do you make a video that's shareable?
What should you optimize for?
Do comments or likes matter?

Here it is.

A video checklist running the content engine behind a company that got acquired by Fiverr... And Co.

You'll learn:

👉 Traits of virality
👉 How to structure a video post
👉 Lessons learned from posting videos at scale

Time to build a media empire! 🚀

Link in the comments below 👇👇

https://docs.google.com/presentation/d/1j2PQq8SiLCAwN4ZOWaiYiAJwzVE8HjtCC6D9QgPQde8/edit
viral  marketing-tactics--educating-or-content-marketing  frameworks  frameworks-for-marketing 
april 2018 by daguti
The Cult of Copy
Here are some sneaky things that will help you be a good guesser in the eyes of your audience.

1. Make predictions about certainties that your client doesn't know are certain. Take credit for the good "guess". Once they are in your confidence, you can imply that you're not guessing, so much as acting based on secret information... Wink.

2. Make a lot of guesses, with contingencies included. "If the thing happens, you'll see X, but if it doesn't, Y is a strong possibility, because Z." It sounds like you're being very specific, but in fact you're being very vague and covering a lot of bases.

3. Don't fear guessing wrong. People remember what proves relevant. They tend to quickly forget wrong guesses, and even the frequency or proportion of wrong guesses. They'll remember the hits more than the misses.

4. Parlay good guesses into more work/sales. When one of your predictions comes true, be prepared with a plan of action to leverage it, and be ready to help the the prospect execute on it. Either with information, advice, or service.

Short version: Become a leading authority. Make more guesses. Good ones.
frameworks  frameworks-for-marketing  marketing-tactics--manipulative 
march 2018 by daguti
This Is How Elon Musk Can Learn and Master Anything Quickly
First principles thinking

""It is important to view knowledge as sort of a semantic tree — make sure you understand the fundamental principles, i.e. the trunk and big branches, before you get into the leaves/details or there is nothing for them to hang onto.""

"What he describes here is called "first principles thinking." "I think it's important to reason from first principles rather than by analogy," Musk said in an interview. "The normal way we conduct our lives is we reason by analogy. [...] we are doing this because it's like something else that was done, or it is like what other people are doing. [With first principles] you boil things down to the most fundamental truths ... and then reason up from there."

More than 2,300 years ago, Aristotle mirrored this same mode of thinking. The philosopher said that the first principle is the "first basis from which a thing is known.""
people-elon-musk  philosophy  learning  learning-alternative  frameworks  learning-self-taught  frameworks-for-learning 
march 2018 by daguti
HOW TO SELL A COURSE BEFORE YOU CREATE IT!!!
"HOW TO SELL A COURSE BEFORE YOU CREATE IT!!!

STEP 1. Decide on the ultimate benefit people will get from your course.

STEP 2. Name your course and INCLUDE the benefit in the name.

EXAMPLES..

100 Days to 100K
Experts Academy
GURU School

STEP 3. Come up with 4 or 6 or 8 main pieces of content you will teach. (MODULES) (MILESTONES) (STEPS)

STEP 4. Under each module, write out all of your content. This will include instruction, examples, checklists, bullet points, and action steps.

STEP 5. CREATE your WELCOME video for your course. In this video you will go over each module and talk about what you are going to be teaching.

STEP 6. Create your AD / WEBINAR by using the outline you have created. At the end of the webinar offer your course. When they BUY, direct them to the WELCOME video and tell them the course will start in 10 days.

STEP 7. Create your FIRST module. Deliver each module on Sunday night so they have access on Monday. If you like you can do a LIVE Q and A call on Wednesday or Thursday.

STEP 8. Just create ONE module per week and deliver it. Each week your clients will get a NEW module and live Q and A if you offer that.

STEP 9. YOU HAVE CREATED YOUR COURSE.. Now you can RE RELEASE the course every 6 or 8 weeks or you can just offer it as a home study and let people consume all the content at once.

STEP 10. RINSE AND REPEAT!!! BUILD YOUR EMPIRE!!!!"
business-ideas  business-ideas-niche  frameworks-for-business  frameworks 
february 2018 by daguti
To Improve Your Storytelling Skills, Use Abraham Lincoln as Inspiration | Inc.com
"Lincoln's oration followed one of the most effective story structures you can use--the structure that storytelling expert Shawn Callahan calls "the clarity story."

This type of story is so valuable because for people to be engaged, they need to understand why they should take action. "The clarity story provides reasons in the most powerful and digestible format possible," writes Callahan in Putting Stories to Work.

Here's how Lincoln used the clarity story structure to build his famous speech:

Part 1 begins with a look back at the past to take the listener back to the way things used to be.

Four score and seven years ago our fathers brought forth on this continent, a new nation, conceived in Liberty, and dedicated to the proposition that all men are created equal.

Part 2 shifts to something that happened: the events that caused a problem or opportunity.

Now we are engaged in a great civil war, testing whether that nation, or any nation so conceived and so dedicated, can long endure. We are met on a great battle-field of that war. We have come to dedicate a portion of that field, as a final resting place for those who here gave their lives that that nation might live. It is altogether fitting and proper that we should do this.

Part 3 is what Callahan calls "so now . . ." which describes the decision or action needed to respond.

But, in a larger sense, we can not dedicate -- we can not consecrate -- we can not hallow -- this ground. The brave men, living and dead, who struggled here, have consecrated it, far above our poor power to add or detract. The world will little note, nor long remember what we say here, but it can never forget what they did here.

Part 4 looks ahead to the future to envision a desired outcome.

It is for us the living, rather, to be dedicated here to the unfinished work which they who fought here have thus far so nobly advanced. It is rather for us to be here dedicated to the great task remaining before us -- that from these honored dead we take increased devotion to that cause for which they gave the last full measure of devotion -- that we here highly resolve that these dead shall not have died in vain -- that this nation, under God, shall have a new birth of freedom -- and that government of the people, by the people, for the people, shall not perish from the earth.

That's fine for Abraham Lincoln, but you may wonder: How can you use the clarity story for your own communication?

Callahan gives an example of a bank that adopted a new strategy of calling its branches "stores" as a way of emphasizing customer service. When a new CEO took over several years later, she decided to go back to using the old language of calling them "branches." Employees were confused about why the change was occurring when the bank had made such an investment in the move to "stores."

So the bank's leaders used the clarity story to communicate with employees:

(Part 1) In the past . . . the bank wasn't delivering great customer service, so we made a number of changes, including referring to our branches as stores.

(Part 2) Then something happened . . . we began to hear from customers that they weren't comfortable with the language change; "stores" didn't seem serious enough.

(Part 3) So now . . . we're changing back to referring to our branches as branches. We know the change will cost money, but we need to make sure we put our customers first.

(Part 4) In the future . . . we will continue to make changes that will increase customer satisfaction.

The structure works so well, writes Callahan, because it creates a series of events that cause people to want to know what happens next. "You need to spark people's interest by starting with the context, then hold their attention because something happens that causes a change, then end with an outcome."

Lincoln relied on this technique in his iconic speech--and you can, too."
communication  storytelling  frameworks  writing  frameworks-for-marketing  marketing-tactics--writing-copy 
february 2018 by daguti
How You Can Create A Schedule That Really Works For You
Schedule 2 hours at the start of your day to do the thing that is most important to you. (currently marketing courses, but if you're a writer, it could be writing... basically, the things you usually look to fit in when everyone else's demands have ceased)

There's definitely more in this article, but I think this is the thing that I need the most at the moment. Revisit this in the future when you've mastered it.
time-management  tips-n-tricks  frameworks 
february 2018 by daguti
How To Get Your Point Across To These Five Personality Types
I can see this working for clients who don't respond to cold email or marketing emails.

“Whenever I try to ask him what he thinks about my ideas, he doesn’t respond.”

I asked him to describe the marketing VP to me. As he talked about his personality, I thought of a potential solution: “Don’t ask him what he thinks about your ideas,” I said. “Ask him what’s wrong with them.”

A few weeks later, I heard back from my client. “Your advice was amazing!” he said. “We spent two hours discussing issues, and he wants to meet with me every week now!”"
communication  sales  marketing-tactics--via-email  marketing-tactics--via-email-cold  customer-service  frameworks 
february 2018 by daguti
The Cult of Copy
Framework to use for writing copy:
'Here's what we've got. Here's what it will do for you. Here's how to get it.'
marketing-tactics--writing-copy  frameworks  frameworks-for-marketing 
october 2017 by daguti
6 steps to communicate lung cancer to a patient -- BinaryPeach comments on Kidneys
"For this example lest say the patient has lung cancer.
Generally the first step involves saying something like What is your current understanding of your condition or what have you been told so far this is to determine how much the patient knows. Because if the patient has been told the news by the radiology staff or another physician, you are just going to look stupid when you deliver the actual news (that the patient has cancer).
The second step is to say something like I'm sorry, but I have some bad news or I'm sorry, I truly wish I had better news for you this is what we call a warning shot. Basically it primes the patient's brain to accept the following sentence. These phrases help lessen the anticipation. Because, in a way, you have already told the patient the bad news without actually saying they have cancer.
The third step would be to actually say the news. Something like I'm sorry, but I have some bad news. The biopsy indicates you have invasive lung cancer some interesting things about this phrase is that it's short, simple, and pretty much universally understandable by anyone who isn't familiar with medicine. Things we aren't supposed to say would be like you have stage 4 small cell carcinoma instead of just you have cancer. Because a patient might misunderstand what you are saying.
The fourth step is to just be quiet. After you break the news to them the patient's brain will be flooded with emotion, adrenaline, and all kinds of thoughts. The rule of thumb is to be quiet for at least 10 seconds. It's important to let the patient process the news.
Interestingly, the hard part isn't even telling them they have cancer. It's answering any questions they might have and being supportive without being too emotional. The fifth step is to find out if they have questions and provide them with answers. Some hard questions a patient might have would be, Is this because of the smoking, is this my fault, did I do this to myself, am I the reason my children will grow up without a mother? or the patient might just break down. I imagine it would be incredibly difficult to keep composure if the patient says something like I just found out my wife is pregnant and there is no chance I will get to witness the birth of my first child.
The last step is to develop a plan for follow up care. Find out what the patient's goals are. Do they want chemo or just hospice care? Chemo would offer a slightly increased life span (the life expectancy might increase from 3 months to 5 months) but your life could be miserable during those two extra months. Some patients know the prognosis is terminal no matter what is done, and they choose not to have any chemo so their last few months on earth can be a happy and comfortable experience. So, depending on the patient's goals (extending their life vs maintaining their quality of life) you would help them accordingly."
communication  frameworks  disease-cancer 
october 2017 by daguti
How to Write Quick Research Papers and Essays - Album on Imgur
RNJ-marketing-material = we should get a lot of content like this that is useful for college students and start posting it on our site. Write it in a way that references Kean, but it's blatantly pandering. Perhaps mention a specific professor that is known as being a tough grader. ----- Be sure to read the comment thread by shadowex: https://imgur.com/gallery/yEQSv/comment/1125100087 talking about how this is formulaic writing and it would result in a mediocre grade
writing  tips-n-tricks  childrearing  children  children-teens  projects-w-ted-rocknjoe-marketing-material  college  frameworks 
september 2017 by daguti
Internet Marketing Super Friends
Rob Terrio brilliantly comments on what it takes to get to $100MM - and recommends a few books in this Google Doc (backed up to \media\text...\marketing...\Rob Terrio-recommended books (see 2015-12-25 bookmark, search 'Rob Terrio').pdf) ....... His live Google Doc (in case it ever gets updated) ---> https://drive.google.com/file/d/0BzPg92PHqo5kSV9qdGx5eDZmLU0/view
personal-development  business  strategy  long-term-thinking  frameworks  reference 
december 2015 by daguti
Internet Marketing Super Friends
"Would love some of your brilliant creative input. I have a client who, for the past 25 years, has been doing 500k-$2Mm corporate transformation programs that last 6 months to a year...fortune 500 companies, mostly. Fabulous technology. Corporate climate has changed. We've decided to create a men's transformation product that is targeted towards professional men, 40-60 ish. We've done customer discovery. Created funnel components. But... he is 60 days from out of cash. We need to launch something that can generate 100K in cash flow in the next 45 days. We are using his change technology, but he has very little in the way of repurposable video, etc. content, thus everything has to be re-done. In the 25 years of doing this, he has very little in the way of a list. Around 2000 people, I believe who are past clients. He does not believe they will buy again, since they have already bought. Has no contact with end-end users (just has good relationships with the HR of his clients.)..."
marketing  startups-going-turnaround  strategy  frameworks-meta  frameworks 
march 2015 by daguti
How to Marry Text and Images – Design School | Canva
Canva is set of free online graphic design tools. ........... This tutorial is an excellent example of good content. As a matter of fact, it's just like I told Lori a long time ago: study a bunch of inspirational pictures that you like, write down the "thing" that they did in that picture and then you can use this as a template for creating your own images/text down the line. For a non-designer, it takes the "Eureka!" inspiration or magic moment out of the design process. It will never win a design award for originality, but it will certainly get views as well as getting your point across.
design  photo-manipulation-tools  photo-retouching  tips-n-tricks  marketing-good-content-examples  frameworks  frameworks-for-marketing 
january 2015 by daguti
The 3 Personal Development Goals Successful People Pursue Habitually
Thought I no longer look for external validation, it does give me a tingle to see that I've been doing these 3 things on my own, without having heard them first. Intuitively, I was just drawn to doing them because they seemed like the right things to do.
personal-development  tips-n-tricks  frameworks 
january 2015 by daguti
Police shut down mysterious 'Oath Keepers' guarding rooftops in downtown Ferguson : News
frameworks = The framework for this organization is something to look at for Able Man. Although the organizations have nearly nothing in common, it's interesting that this guy was able to start a movement of like-minded people.
police  government  news  2014  frameworks 
november 2014 by daguti
Ido Portal - A few points on how we develop our approach to...
I remembered a post that Ido made on his wall saying something like "Even though I don't always agree with Nassim Nicholas Taleb, this thing he says about doing something without necessarily knowing or worrying about the underlying mechanisms is so correct. My system applies it and relies on students to just trust the process." or something like this. Come to think of it, it might have been Taleb who posted it to his wall, but I don't know how I thought Ido had anything to do with it.... ============== In searching for this, I came across these 4 posts (bookmarked+3 below), but from a cursory glance they are not the post I was originally trying to find. ============== 3 more: ============== https://www.facebook.com/portal.ido/posts/623667224341928 ============== https://www.facebook.com/portal.ido/posts/560498487325469 ============== https://www.facebook.com/portal.ido/posts/583390915036226
people-ido-portal  people-nassim-nicholas-taleb  teaching  frameworks  frameworks-for-exercise 
march 2014 by daguti
How to Talk like TED | LinkedIn
FIX DELICIOUS TAG: what's the difference between publicspeaking and speaking?
publicspeaking  speaking  frameworks 
march 2014 by daguti
From Ideas to Traffic results: How we run a blog with 700,000 readers per month - The Buffer Blog
"Content marketing’s goal is not: to convert customers directly, to acquire leads directly, to make sales directly ======================= Content marketing exists to: build familiarity, build likability, build trust"
blogging  frameworks  marketing-tactics--educating-or-content-marketing  me-stuff 
march 2014 by daguti
Habits of the World's Wealthiest People (Infographic) | Entrepreneur.com
Habits of Bill Gates, Oprah Winfrey compared to the poor. ................... If you read the paragraphs before the infographic, it says that this was produced by a social media marketing company. In the infographic, it mentions it's based on the research of some person or other. How simple to create content... find research data of a relevant or interesting topic, turn it into an infographic and BAM! Instant content.
wealth  power  visualization  frameworks  success  projects-strong-women  standing-out-or-differentiating-by-content  marketing-tactics--educating-or-content-marketing  marketing-tactics--hacks  me-stuff  projects-computech  discipline-or-willpower 
february 2014 by daguti
Nancy Duarte: The secret structure of great talks | Video on TED.com
This reminds me of the Simon Sinek talk "How Great Leaders Communicate" ............ At some point in the conversation she uses a metaphor about sailing and says that if you adjust your boat into the wind at the proper angle, you'll paradoxically travel faster than the wind is moving. She uses this analogy to say how you need to "weigh down" your idea with the detractors in order to get it to fly. Reminds me of the analogy I used with Maria about how a kite will not fly higher if you let go of the string. Paradoxically, it needs a weight pulling it down in order to fly its highest. If you let it go, it will fall instantly.
communication  publicspeaking  video  tedtalks  frameworks-for-marketing  frameworks  analysis  howto  marketing-tactics--hacks  writing 
february 2014 by daguti
Sales Closing techniques
Guy Kawasaki posted this on Facebook. It's not his, but I will forever think he wrote it. I also tagged this with Tim Ferris because for a minute, I thought he posted/wrote it.
sales  people-guy-kawasaki  people-tim-ferriss  reference  frameworks 
september 2013 by daguti
You Are Who You Say You Are - Building a Brand Identity Part I - The Next Web
Also check out the article mentioned in the first paragraph, sort of a precursor to this article.
frameworks-for-marketing  frameworks  branding 
may 2013 by daguti
MovNat in Central Park »
Locomotive Skills: 1) walking, 2) running, 3) jumping, 4) balancing, 5) crawling, 6) climbing, or 7) swimming Manipulative Skills: 8) lifting, 9) carrying, 10) throwing, and 11) catching Combative Skills: 12) striking or 13) grappling
frameworks  meetup-movnat  frameworks-for-exercise 
may 2013 by daguti
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