daguti + cognitive-load   35

An A/B Test that Improved Lead Quality for a B2B Sales Team by 140% – Optimizely Blog
Iron Mountain improved lead quality 140% by changing their form. ----------- changes: Headline is more direct, from "request more info" to "Request a quote"; field names are inside the field rather than above it.
website-improvement  cognitive-load  sales-lead-generation-and-prospecting  marketing-tactics--split-testing 
april 2014 by daguti
The Best Length for Every Online Content
Covers ideal lengths for Twitter, Facebook, Google+, email subject lines, blog titles, etc, etc, etc.... ================== Of particular interest: "You may have noticed many sites online that have a different font for their lead paragraph than they do for the remainder of their text. Would you believe there is psychology at play here?" ... lesson: Make the first paragraph bigger and bolder than the rest of the article, so that it appears simpler to read.
analytics-metrics  twitter  social-media  facebook  size-scale  cognitive-load  blogging  blogging-titles-or-headlines  email  statistics  visualization 
april 2014 by daguti
Carb Reloading
tl;dr Halfway through and not sure what the fuck she is talking about. She keeps talking in code i.e. "Maybe it’s because I can’t handle enough of it without feeling like I could power a small town on my own methane emissions." Just fucking say that potatoes make you fart. ................. I wish she would just spit it out: You need small amounts of carbs to live well." or "Reintroduce carbs slowly after you've been ketogenic." -- but I honestly have no clue what she is trying to say. ---- The paragraph that starts "Right around this time" might be saying to reintroduce carbs VERY slowly. ...... Yes, it turns out it's right. This whole long fucking blog post can be skipped and just read the last 2 paragraphs, starting with "So what am I trying to say ..." ------- cognitive-load = I just realized that this blog post probably lost every 90% of its readers because she was writing in a "trying to be funny, by using extreme examples" kind of way, when really, she just needed to spit it out
diet-paleo  analysis  anti-something  cognitive-load 
march 2014 by daguti
Your Fat Is Why You're Not As Bright As You Could Be | Co.Exist | ideas impact
"obese mice did poorly on mouse-sized cognitive tests, presumably because the interleukin 1 was clogging things up. But the study didn't end there. The researchers wanted to make sure that it was the extra fat cells--and not something else--causing the disturbing brain changes in the mice. .................................. Upon removing fat from the obese mice in a mini-liposuction procedure, the critters scored highly on the same thinking and memory tests they struggled with previously, and the interleukin 1 virtually disappeared from their bloodstreams. When the researchers put fat pads inside thin mice, those previously svelte rodents started doing worse than they had previously on cognitive tests."
fitness  brain  health  cognitive-load  meetup-movnat-be-fit-to-be-useful  meetup-movnat  fitness-apocalypse-marketing-material 
march 2014 by daguti
1 in 10 Americans think HTML is an STD, study finds - latimes.com
If you're talking tech with Americans, you may want to avoid using any jargon. A recent study found that many Americans are lost when it comes to tech-related terms, with 11% saying that they thought HTML — a language that is used to create websites — was a sexually transmitted disease. The study was conducted by Vouchercloud.net, a coupons website, as a way to determine how knowledgeable users are when it comes to tech terms. VIDEO: Unboxing the Quirky Spotter multipurpose sensor "Technology is a huge interest for our user base, and month after month we see thousands of people visiting our site to look for coupons and deals to use when purchasing their favorite tech products," a company spokeswoman said in a statement. "It seems that quite a few of us need to brush up on our tech definitions." Besides HTML, there were some other amusing findings: 77% of respondents could not identify what SEO means. SEO stands for "Search-Engine Optimization" 27% identified "gigabyte" as an insect commonly found in South America. A gigabyte is a measurement unit for the storage capacity of an electronic device. 42% said they believed a "motherboard" was "the deck of a cruise ship." A motherboard is usually a circuit board that holds many of the key components of a computer. 23% thought an "MP3" was a "Star Wars" robot. It is actually an audio file. 18% identified "Blu-ray" as a marine animal. It is a disc format typically used to store high-definition videos. 15% said they believed "software" is comfortable clothing. Software is a general term for computer programs. 12% said "USB" is the acronym for a European country. In fact, USB is a type of connector.
cognitive-load  communication  sales-online  writing  marketing-tactics--writing-copy  warnings 
march 2014 by daguti
I Removed Every Inessential Thing From My Website. Here's What Happened (to My Life). | Entrepreneur.com
"It was a commitment to mastering the fundamentals, not the details, that made the difference. I think this principle applies to most things in life."
user-interface  cognitive-load  website-improvement  minimalism 
march 2014 by daguti
First Look: The FDA's Nutrition Label Gets A Makeover : The Salt : NPR
Food labels get a makeover. From Ancestral Health Symposium on Facebook 2/27/2014: "Big News! FDA changes Nutrition Labels: while "total calories" still features prominently, less emphasis is placed on "calories from fat" because "research shows the type of fat is more important than the amount." More emphasis is now on "added sugars," and increased labeling of potassium and vitamin D. Are ancestral insights finally being heard?"
food  health  design  cognitive-load  health-supplements-vitamin-d 
february 2014 by daguti
Sandra Aamodt: Why dieting doesn't usually work | Video on TED.com
counterintuitive = She talks about diets doing more harm than good throughout the talk, but at 11:00, she specifically says it. .................... cognitive-load = As one of the comments says: "Will power is limited and gets exhausted when the attention is distracted." That in itself sums up her talk and this line can be used in any walk of life.
tedtalks  video  fitness  fitness-apocalypse-marketing-material  meetup-movnat  cognitive-load  mindfulness  diet  counterintuitive 
january 2014 by daguti
Expensive cities are killing creativity - Opinion - Al Jazeera English
large-systems = We thought that the democratization of creation would be good, but it seems to have had the opposite effect. This comes down to cognitive-load. When we're overwhelmed, there is no choice but to stop the flow - and you do that by setting up artificial barriers. "Over the past decade, as digital media made it possible for anyone, anywhere, to share their ideas and works, barriers to professional entry tightened and geographical proximity became valued. Fields where advanced degrees were once a rarity - art, creative writing - now view them as a requirement. Unpaid internships and unpaid labour are rampant, blocking off industry access for those who cannot work without pay in the world's most expensive cities."
cities  creativity  wealth-income-distribution  culture  society  large-systems  cognitive-load  innovation 
january 2014 by daguti
Do Racism, Conservatism, and Low I.Q. Go Hand in Hand? | Psychology Today
"The idea is that for those who lack a cognitive ability to grasp complexities of our world, strict-right wing ideologies may be more appealing."
psychology  cognitive-load  politics-philosophies-republicans  race  intelligence-iq 
april 2013 by daguti
How to Train Your Brain to Stay Focused | Entrepreneur.com
cognitive-load = "Typically, we do mindless work first and build up to the toughest tasks. That drains your energy and lowers your focus."
cognitive-load  personal-development  discipline-or-willpower 
january 2013 by daguti
7 ways to change your relationship to distractions - The Next Web
habit, cognitive-load = "Leo Babauta writes about living an intentional life. “Many of us go through our days awake, but following patterns we’ve developed over the years,” he says, “Contrast this with the idea of an Intentional Life: everything you do is done with consciousness, fulfilling one of your core values (compassion, for example). Everything is done with a conscious intent.”"
productivity  personal-development  cognitive-load  habit  discipline-or-willpower 
december 2012 by daguti
Why People Believe Weird Things and 8 Ways to Change Their Minds — PsyBlog
Just realized that combining the tags psychology+politics seems to cover a lot of similar stories to this new "psychology-beliefs-or-changing-beliefs" tag does.

cognitive-load = "The problem is that the way people go about believing things (or not) is fundamentally weird. Few bother actually checking the facts for themselves; the majority use these mental short-cuts:"

frameworks, frameworks-for-marketing =
"1. More than the truth
2. Short and sweet
3. Don't repeat the myth
4. Here comes some misinformation...
5. Facts facts facts
6. Attack the source
7. Affirm world-view
"
frameworks  frameworks-for-marketing  cognitive-load  psychology  psychology-beliefs-or-changing-beliefs  storytelling 
december 2012 by daguti
Cool Tools – Money Rules
cognitive-load, perception = "Do you know why they ply you with samples at warehouse stores? Because exciting your mouth–literally making you drool–makes you spend more money not just on food, but on everything." Interpretation... Our brain's limited capacity confuses one "want" (hunger/food) for another "want" (product)
perception  cool-tools  money  books-to-buy  cognitive-load  frugality  investing 
december 2012 by daguti
Angry At Washington Gridlock? You May Want To Look In The Mirror : It's All Politics : NPR
cognitive-load =
""With issues as close to their heart as abortion and gay marriage, people are changing what they believe to stay with their [political] tribe," he says."
psychology-beliefs-or-changing-beliefs  cognitive-load  groups  customer-behavior  psychology  bureaucracy  politics 
october 2012 by daguti
Inside Obama's Decisions: From Libya To Lunch : NPR
cognitive-load = "The president "started talking about research that showed the mere act of making a decision, however trivial it was, degraded your ability to make a subsequent decision," Lewis says. "A lot of ... the trivial decisions in life — what he wears, what he eats — [are] essentially made for him.""
cognitive-load  people-barack-obama 
september 2012 by daguti
How Recruiters See Your Resume - Business Insider
cognitive-load = don't include distracting visuals since "such visual elements reduced recruiters’ analytical capability and hampered decision-making" and kept them from "locating the most relevant information, like skills and experience."
cognitive-load  optimize  resumes 
april 2012 by daguti
Justine Musk Interview on Divorce from PayPal Cofounder - Marie Claire
Entrepreneurship has its costs. Watch out to avoid becoming a one-sided human being. ........... cognitive-load = We each have only so much brain power and Elon has chosen to spend his on work and business. ............... Also see this article on his 2012 divorce from Tallulah Riley, who is mentioned in this bookmarked article.
me-stuff  startups  relationships-divorce  cognitive-load  warnings  relationships  entrepreneurship  people-elon-musk 
april 2012 by daguti
Refrigerator Magnet Lets You Order a Pizza in One Tap
cognitive-load = This is the ultimate in reduction of cognitive load. No credit card to enter, no website to go to or person to call. Push and receive!

Fridge magnet connects via Bluetooth to order pizza.

"Ever wish pizza could magically appear at the press of a button? A pizzeria in Dubai has unveiled a new refrigerator magnet that actually orders pizza in a single tap. Impulse eaters beware."
cognitive-load 
march 2012 by daguti
Habits: How They Form And How To Break Them : NPR
cognitive-load =
"Neuroscientists have traced our habit-making behaviors to a part of the brain called the basal ganglia, which also plays a key role in the development of emotions, memories and pattern recognition. Decisions, meanwhile, are made in a different part of the brain called the prefrontal cortex. But as soon as a behavior becomes automatic, the decision-making part of your brain goes into a sleep mode of sorts.

"In fact, the brain starts working less and less," says Duhigg. "The brain can almost completely shut down. ... And this is a real advantage, because it means you have all of this mental activity you can devote to something else.""
personal-development  habit  cognitive-load 
march 2012 by daguti
Brain's 'Cheat Sheet' Makes Moral Decisions Easier | Moral Judgment, Sacred Values & Integrity | The Brain & Morality | LiveScience
Two important takeaways:
1) "Once a rule is in someone's head, it's going to be hard to change it, even if there is a mountain of evidence saying that it's not a good rule,"

2) "We don't know the direction of causality there, but if I had to speculate it would be that groups are the mechanisms that our culture uses to transmit and instill these rules," Berns said. "It stands to reason that the more involved you are with groups, the stronger the rules become."
psychology-beliefs-or-changing-beliefs  cognitive-load  politics  communities  religion  education  psychology  brain  groups  evolvify-topics 
january 2012 by daguti

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