daguti + business   528

Josh Fechter - Badass Marketers & Founders (BAMF)
"Want to build something better than your competitors?

Don't just look at their product.

Look at their personality.

I spent several hours yesterday researching our largest competitor. They have over 600,000 customers.

I listened to podcasts with the founder.

Then I read product updates he'd written.

Next, I checked out who he'd hired from customer success to engineers. Then I studied his skill set.

That three hours saved us three months.

Here's what I learned:

1. The company builds complex features even if only a few customers want them. Big mistake.

It's why the product scares people today compared to when it was first released.

2. The founder offered lower pricing because he wanted more writers to use his software, not to make more money from an increase in demand.

In other words, he didn't look at the data to guide his decision. Big mistake #2

3. The business has had sustainable growth for the last ten years.

It's an evergreen market. I had a feeling this was true, but his confirmation proved it.

4. The features his customers care about the most.

He writes in a Medium post about the three features that make people love his product. This gives us an excellent starting point for our product build-out.

5. The founder never hired a marketer.

He's relied strictly on PMF and word of mouth to sell his product. Not a great idea when warding off competitors.

The lesson -

Most people study their competitors as if they're doing everything right. That's when you lose.

It's about the people behind the product.

What do you have that they don't?"
people-josh-fechter  design-product  business  marketing-tactics--tracking-competition 
19 days ago by daguti
Phil Graham - (1) Facebook
"🔥 Happy Saturday Funnel Hackers! I wanted to share 1 simple thing that's helped me a ton over the past 15 years..

I've been studying under Dan Kennedy for a long time and something he said like 15 years ago made a HUGE impact on my business and continues to do so.

This tip has been worth millions of dollars in sales to me so I hope it'll help you too.

Here's the thing though..it's simple, but what I've learned over the years is that most millionaires and billionaires are masters at focusing on the simple, basic, fundamentals while less successful people jump from one shiny object to the next.

Ready for it? Here's what he said and what I did:

Every single day, do something SUBSTANTIAL that could make a huge difference in your business. No matter what, do 1 big thing minimum ever day 7 days a week and 365 days a year. Don't ever let your head hit that pillow at night until you've done something that could potentially move the needle for your business in a BIG way.

Got it?

Super simple but most don't do it. It's not about doing it for a few days, it's about that commitment to do this every day and never stop.

Try it out, I guarantee it will improve your business! 🔥

What are some things you can do that would could be "substantial" even just today? GO GET IT!!"
personal-development  business  minimalism 
23 days ago by daguti
Ross Christifulli
Exposing your competitor's weaknesses. - Really great analysis.
people-ross-christifulli  strategy  business 
26 days ago by daguti
ClickFunnels (Official)
"Earlier today I put out a post here about how to stop worrying about tech stuff and to just be simple..

So I just set up the worlds simplest and ugliest funnel yesterday and today was the first full day of business and I just got my first sale while in my pajamas! (How cheesy internet marketing cliché.. I just told my mom and she said I’m a cheese ball)

So how does it work?

Opt in page... give them a headline that solves their exact problem... then prove your the dude to fix it via awesome social proof.. then they book a call.. your sales team closes.. and you get an awesome ding on your phone that makes you smile!

I was just telling my mom just now that when I had a job.. getting paid $67k a year.. it took me one whole month working day in and out to take home less than the sale I just made...

I want to thank this community and clickfunnels for making this non techy goofball a wonderful living.. I want you to know it’s not in vain.. we wish to do good with it and make the world a better place..

Guys.. don’t over complicate your funnel. Sometimes simple ugly funnels kicks booty.

Watch this.. it’s scienfically impossible not to succeed at this if you don’t give up and do 3 things daily to take your business forward.

I’m very happy and greatful. Bless the creators of the internet.. clickfunnels and their parents.. peace!"
business  minimalism  companies-clickfunnels  frameworks  frameworks-for-business  frameworks-for-marketing 
4 weeks ago by daguti
ClickFunnels (Official)
Post by Akbar Sheikh:
"So I’m confused about a lot of posts in here.

I see a looooooooooot if people posting all sorts of techy technical tech tech questions...

Why?

They are a good number of ways to crush it online...

One of my favorite models that I use is really simple.

Opt in page> webinar> book a call> close sale> live a good life, have some fun and give to charity.

That’s my favorite formula in the world.. outside of..

Be good > go to heaven

😜

But seriously I don’t know why so many people are over complicating things. I don’t worry about any of these weird tech questions I keep reading. As a matter of fact I never did.

I had my first funnel while I was homeless. Living in a electrical closet in the back of an office building with no windows, hot water or shower..

Guess what.. I use that EXACT same formula today...

Opt in page> webinar> book a call> close sale> live a good life, have some fun and give to charity

When I made my webinar less than a year ago.. I made it once.. recorded it.. put it in a funnel and I havnt touched it since. That funnel has made me a small fortune.

I’m not techy at all.. I have a team for that.. and frankly everyone can afford to get a tech va to handle all that stuff

Instead of worrying about all that jazz that your not good at anyway you need to concentrate on what makes you money and that’s..

Messaging.. resonating with your audiences pain and giving them the exact solution to solve their exact problem. And making them understand your the perfect fit to make that finally happen.

They are only so many hours in a day.. time and land... they aren’t making more of it.

Stop wasting time on tech and anything else your not good at.. and concentrate on real money making activities that can take you to 7 figures and beyond. Clickfunnels handles most of the tech for you.. it’s a brilliant platform just get a tech va if you need further assistance.

Do what you do best... outsource the rest.

And don’t forget to keep giving .. That’s only my number one secret. Keep giving..

Now go change the world!!!!! Love you guys.."

FRAMEWORK:
Opt in page> webinar> book a call> close sale> live a good life, have some fun and give to charity.

See the followup: (also bookmarked with these same tags a few minutes later)
https://www.facebook.com/groups/ClickFunnels/permalink/1361210297312008/
business  minimalism  companies-clickfunnels  frameworks  frameworks-for-business  frameworks-for-marketing 
4 weeks ago by daguti
ClickFunnels (Official)
"Day #1 - Lessons I’ve learned in 20 years of digital marketing.

If this post resonates with you, please leave a comment.
I promise to reply to everyone!

For those of you that don't know me, I want to introduce myself and lay out my plan for advancing from the 2 comma club to the 8 figure club (note, I have not applied for the CF double comma club and have not received the plaque, but I have consistently generated over $1mm annually for the last 8 years or so).

I posted this thread yesterday but it was deleted, so I read the clickfunnels fb group rules and have cleaned it up some. I’ve removed all .com extensions in hopes that this one makes the cut.

My aim is to write a few posts every week to document my progress and to provide some insight as to what it actually takes to run a small company that has big potential to help lot’s of people.
Since returning from FHL18, my purpose has been revealed and my passion is on fire. Sharing my journey on this page is just one of the methods I will use to keep that fire burning.

Even though I am super excited to share my enthusiasm with this group, this post is less about the what I am doing to advance my company, and more about where I have been and what I have done so that you know who I am and why reading my posts might be worth your time.

To help you get a clear picture of me, let me put myself in a narrow box:

My name is Anthony Collova.
-Recovering drug addict (20 years clean this July)
-Husband
-Burner (Burning Man participant)
-Amateur body builder
-Serial entrepreneur
-Author
-Funnel Hacker and the founder and current CEO of IIFYM

I have been in the digital marketing space for nearly 20 years selling a number of different products and services.

My first gig was selling Ginsu 2000 knives on ebay right after I got out of treatment for drug addiction.
I’d buy a case of 480 knife kits for $500 and sell them on for $.25 plus $5 shipping.
Postage cost me $1.75 so I’d walk with $2.50 each. I was selling about a case per week. Not bad for a 22 year old kid that was kicked out of the Coast Guard for distribution of a controlled substance

Lesson learned?
It’s ok to lose money on the front end if you make a grip on the back end.

After that, I sold information CD's on ebay, “How to buy car audio equipment at wholesale plus a lot more”.
I started selling them at $29.95 with free shipping and would sell about 10 per week.

It was easy money but I wanted more.
I knew I could do better, so I played with price to find the sweet spot, lowering it by $1 every week but no matter how low my price reached, I never sold more than 10 per week.

Then it happened.
I woke up one day to find that $13.95 was my sweet spot.
From that point forward, I crushed it with about 60 sales per week.

Shortly after I then decided to add small fee of $2.05 for shipping.
Still 60 per week like clockwork.
Lesson learned?
Test, test, test..

Next I decided that I wanted to try my hand at something different, so had a custom hot dog cart built and sold dogs at special events.
It seemed like a great idea at the time.
Being outside, in the sun, serving food and making money.
Unfortunately the profit on a fully loaded hot dog and a Coke is about $3.00 To make any kind of real money I’d have to sell a few hundred per day. My average was about 100 per day.. Dollars, not hotdogs..

So to supplement my income I started installing car audio systems on the side for extra money.
I have been in to loud sound systems when I was younger and managed to get pretty good at installing them.

One day I saw an opportunity to make some quick cash with an audio wholesaler I was buying from, so I sold the hotdog cart and borrowed $700 from my dad to purchase a pallet of sound proofing type material from one source and sold it to the wholesaler for double what I paid.

Lesson learned?
You can only sell so many hotdogs, no matter how much traffic you get.

After cashing the check I got from the wholesaler, I immediately paid my dad back, built a website and got to work selling sound deadening material under my own brand.

Eventually, I was earning close to $350k per year (net profit off of $900k) working 20 hours per week with one 10 hour per week warehouse employee.

That was Second Skin Audio and it still exists today.

Even though the money was good I grew to resent the customers and eventually had to exit for my own mental health. That exit solidified my place in the double comma liquid club (is that a thing?)

Lesson learned?
Big & easy money is worthless if you cannot stand your customers. Nothing can replace purpose.

During my time as CEO of that company I managed to acquire the single largest collection of car audio community forums on the internet.

I bought these forums to market my own products and it worked out very well, but since I had recently sold the company (and no longer had a product to market) I decided to turn those forums in to membership sites (with ad revenue as well).
At the time we were getting around 25 million page views per month and had almost 250k members.

I ended up selling those sites to VerticalScope, which again, opened the door to the DC club.

Lessons learned?
Continuity is king
Every decision you make will be judged by others that are not qualified to judge you, and their opinions will only affect sales if you let it. Better to cut out the cancer sooner rather than later and move forward empowered by your critics than backwards.

After I sold my membership sites I started MyOatmeal, based on a dream I had while sleeping.
I had never been in the food manufacturing space but my dream was so vivid and vision so clear I had no choice but to act.
This company, concept, product and team were all pure fire and way more in line with my passion. Carbs!
As a competitive body builder I diet down to 6% body fat, so you can easily see why a company that had over 22 billion combinations (yes, b b b billions) of oatmeal made so much sense. Especially with flavors like peanut butter s’mores.

Think about that for a second.
Steel cut oats with real graham cracker crust, real marshmallows, dark chocolate chips mixed with dried peanut butter powder and sweetened with a combination of coconut sugar and dried honey crystals.

I absolutely loved that company but one day I logged in to google analytics and noticed that IIFYM was getting over 30k unique visitors per day. I decided to take action and put my focus on potential and profits rather than passion. A decision I still regret today, but am thankful I made due to the uber powerful lesson I learned as a result.

Lesson learned?
Where there is true passion, effortless motivation creates unlimited potential.

That leads us to now.
I launched IIFYM around 8 years ago but only monetized it at the end of 2016 with the help of Mikael Dia.

Together, we launched a few funnels and managed to increase our email optin rate from 1k per day, to 5k per day.

Originally, my goal with IIFYM was to build it up and sell it for $20mm or so.
To get so much traffic and sell so many fat loss programs that big buyers would throw themselves at me just to get a phone call to even discuss acquisition.

After returning from FHL, my headspace has shifted and money is no longer the focus.
Now, it is the only about the customer.
Instead of using our bottom line as a metric of success, we are only using the success of our clients to gauge our value.
Now, my goal with IIFYM (and the other 30 or so domains I own in this space) is to help as many people as I can, reach their goals and change as many lives as I am able to.

Do I still want to sell it for $20mm?
You bet your butt I do, but in order to get there, I have to serve the client first with the highest level of attention and commitment as me and my team can muster. To do that, I have to empower my team, and to do that, I have to change my mindset to be of service in EVERY area of my life.
Not just my clients.
Everyone, everywhere, all the time.

Once I build IIFYM up big enough to get my asking price I can move on to my next project which is YogaPants (the domain) where I plan on offering free yoga and fitness to the local community while employing and empowering (previously) abused women to be leaders.
I want to offer resources, classes, scholarships and support so that they can better their lives and offer hope to other women that are fighting for their lives as well.
We will have in house day care, laundry, massage and art therapy on site for our employees to benefit from.
My goal is to create a team of super hero women that surpass my level of success and bring more joy to the world than I ever could on my own.

So then..
That is me. What I have done, where I have been, and what I am about (as related to business at least).

My next post is going to bring some fire for sure.
More details about what I am doing with IIFYM to grow beyond $10mm in annual revenue.

I hope this long post gives you some insight as to who I am, or at least, what I have accomplished in this space.

Be sure to look out for tomorrow’s email where I expose one weird trick that will 10x your blah blah blah…"
business  business-ideas-niche  success-stories 
7 weeks ago by daguti
NPR - In 1886, a Coca-Cola cost a nickel. Over half a century...
Simple, easy shots, with some sound effects and quaint music make for an engaging video.
video  filmmaking-technique  economics  business  history-business 
7 weeks ago by daguti
Facebook - Josh Fechter
He's either writing in a disjointed manner or I'm not mentally mature enough to understand what he's writing. Still, the following sticks out as the most relevant. Maybe come back to this in the future.

"That's what happens when your work is to tell other peoples' stories. You have conversations with the best in the world.

Your three jobs?
1. Ask questions
2. Listen
3. Implement

How do you get these conversations?
Do your homework on them.

Then lock down these skills:
1. Sell better on the phone
2. Write more convincing emails
3. Tell them the mission is bigger than yourself

Those are the cheat codes to life."

tags:
strategy business personal-development frameworks-for-business
strategy  business  personal-development  frameworks-for-business  people-josh-fechter 
8 weeks ago by daguti
Seth's Blog: "What does this remind you of?"
This falls in line with what I've said for years. Carl Sagan said it long before me: "If you want to make an apple pie from scratch, you must first invent the universe."

=== FTA ===
"What does this remind you of" opens the door for useful
conversations that you can actually do something about. Yes, be
original, but no, it's not helpful to be so original that we
have no idea what you're doing.
=== FTA ===

I get it, but I don't yet know where to use it. I feel like there's a deeper truth there that I need to crack. Saving for now.
people-seth-godin  customer-behavior  business  marketing 
9 weeks ago by daguti
(19) ClickFunnels (Official) - "The other day I commented on “leaning into” the objections from clients."
I always thought (and did) this - when something seems too hard, run TOWARDS IT, not away. When the masses are running away and you figure out how to do it, you become the only person doing it and you win by default! Even if you're not the only one who figured it out, you have a smaller pool of competitors.

"The other day I commented on “leaning into” the objections from clients.

But the principal applies to everything.

I was speaking with someone who wants to run ads in their country for Chiros but the compliance laws are strict so they were going to avoid that niche.

Many are doing the same in Australia.

I told them, the other option is to lean into the challenge. Be the best at running compliant ads, learn everything possible about the health care marketing laws. Then you will be in a blue ocean.

When you see people running. Their might be an opportunity.

That’s how the wealthy view stocks, bitcoin, real estate prices...

They view them as an opportunity. Food for thought."
strategy  standing-out-or-differentiating  business 
11 weeks ago by daguti
How to Be a Responsible Music Fan in the Age of Streaming | Pitchfork
The Grateful Dead—the quintessential live band to its many fans—had slowly scaled up the size of their shows to a point where they could no longer maintain the same connection with their audience. Many of their diehard followers stopped buying tickets to those stadium shows altogether and just gathered in the parking lots outside instead. There, they could continue the rituals they had developed together at a smaller scale.

As a devotee of punk and post-punk in the ’80s, I never thought I would say this, but those Deadheads who partied in the parking lots may have been showing us the way. If what we value in music is lost at the scale it’s being offered to us, we need to find other ways to get what we want from it.
music-industry  analysis  size-scale  business 
february 2018 by daguti
Dollar Shave Club and The Disruption of Everything – Stratechery by Ben Thompson
obsolete, etc = "the tech community is celebrating the massive return for Dollar Shave Club’s investors, but $1 billion for a 16% unit share of a market dominated by a brand that cost $57 billion is startlingly small. Indeed, that’s why buying Dollar Shave Club was never an option for P&G: even if their model is superior P&G’s shareholders would never permit the abandonment of what made the company so successful for so long; a company so intently focused on growing revenue is incapable of slicing one of their most profitable lines by half or more."

keywords: proctor & gamble , p&g , unilever
strategy  innovation  startups-going-above-and-beyond  startups-getting-acquired  startups-going-legit  business  history-business  startups-going-down-obsolete-etc  obsolete-discontinued-abandoned  obsolete-discontinued-abandoned--in-decline 
july 2016 by daguti
Now even your streaming TV and music will come in bundles like cable TV
"“There’s only two ways I know of to make money: Bundling and unbundling." That quote was uttered by Jim Barksdale, then CEO of Netscape just before the company launched one of the most successful IPOs of all time and ushered in the first dot com boom. SEE ALSO: What's coming to (and expiring from) Netflix in March It's a quote that remains part of Silicon Valley lore, as relevant now as it was then.  In the 1980s and 1990s, cable television built a bundle that would become a dominant force in the U.S. media industry, at its peak drawing more than $100 billion of revenue per quarter in North America. Three decades and hundreds of unwatched channels later, that clunky television bundle is falling apart, frayed by standalone streaming services including Netflix, Hulu and Amazon Video. Even old-line broadcasters like CBS and NBC began offering streaming services to keep up. A Pew Research report from December found that one in seven Americans is now a cord cutter. "
business  strategy  television  television-cable 
march 2016 by daguti
Yosemite Contractor Leaves — And Takes The Landmark Names With It : NPR
The contractor who ran the Ahwahnee and Wawona hotels in Yosemite National Park trademarked those names, so when they lost the contract, they took the names with them.
business  history-business  strategy  copyright-trademark 
march 2016 by daguti
Car Talk - FCA's Mopar Madness and the Descent into Mopar Murder
Italian company owns Jeep, Chrysler, Dodge, RAM brands and is killing off muscle cars in favor of trucks and truck identified cars (crossovers, pickups, etc)
cars  business  analysis  italy 
february 2016 by daguti
This is why Tesla is so insistent on selling direct to customers
strategy = "To engage with potential buyers, it needs small stores in high-traffic areas, not sprawling dealerships on the outskirts of town with hundreds of cars worth of inventory." I would never have realize this. It speaks to the power of rethinking something from the ground up.
strategy  business  cars-electric  cars  companies-tesla-cars 
january 2016 by daguti
Study: Ads Help Keep Installed Apps Active | Performance Marketing Insider | With Pace Lattin
Just like in sales: Don't neglect the users you already won over. Just because they installed your app doesn't mean they're using it. You need to devote a whole section of your business to creating content that keeps installed users active. The same holds true for any kind of relationship. Just because you've "gotten the girl" doesn't mean you can neglect that relationship or put it on autopilot. You need to tend it like a garden, lest you risk losing what you worked so hard to gain.
business  startups-going-above-and-beyond  user-experience  mobile  cellphone 
january 2016 by daguti
Internet Marketing Super Friends
Rob Terrio brilliantly comments on what it takes to get to $100MM - and recommends a few books in this Google Doc (backed up to \media\text...\marketing...\Rob Terrio-recommended books (see 2015-12-25 bookmark, search 'Rob Terrio').pdf) ....... His live Google Doc (in case it ever gets updated) ---> https://drive.google.com/file/d/0BzPg92PHqo5kSV9qdGx5eDZmLU0/view
personal-development  business  strategy  long-term-thinking  frameworks  reference 
december 2015 by daguti
(2) David Saintloth - --- The incredible hubris of people questioning...
history-business, world-records = He's a unicorn's unicorn as far as how many successful companies and how successful they've been.
people-elon-musk  analysis  business  history-business  world-records 
october 2015 by daguti
The phone wars are over and smartphones are just boring slabs
Talks about how cellphones used to be very varied and markedly different from one another. Now that the market has matured, phones have converged to the point that phones are nearly indistinguishable from one another, aside from minor differences like RAM or storage space. Draws parallels to the computer hardware industry and points to a time when companies announced new laptops at huge PR events. Now, everyone cranks out a new laptop per week and there's no fanfare. THE MOST IMPORTANT POINT it makes is that Apple is the only one that's markedly different because they own and have married the hardware and software ecosystems, so they are able to innovate by having the two play off each other. Android is different since, to compare it to the PC days, the OS is like Windows and it runs on commodity hardware produced by a wide variety of manufacturers.
cellphone  strategy  business 
september 2015 by daguti
Internet Marketing Super Friends
Pyramid infographic showing the different steps needed to achieve an 8-9 figure exit. Posted by Rob Terrio
strategy  business  visualization 
september 2015 by daguti
Why We Sign Up For Gym Memberships But Never Go To The Gym : Planet Money : NPR
"So, if you don't work out, you are making gyms affordable for everyone. If you are one of the brave few who do go to the gym, you are getting an amazing deal."
meetup-movnat  fitness-apocalypse-marketing-material  business  psychology 
december 2014 by daguti
SAUDI OIL MINISTER: I Don't Care If Prices Crash To $20 — We're Not Budging : worldnews
long-term-thinking, counterintuitive = Comments all seem to agree that although on the surface, it seems they are hurting themselves, they are doing it to drive US shale oil boom out of business, because prices have to be at $80/barrel for shale oil to be profitable. So this is a long term play to drive competitors out of the market.
energy  energy-oil  energy-gasoline  counterintuitive  saudi-arabia  news  2014  long-term-thinking  business  strategy 
december 2014 by daguti
Silicon Valley's Power Over The Free Press: Why It Matters : All Tech Considered : NPR
strategy, short-term-thinking, innovation = "And as the Innovator's Dilemma has highlighted, it's exceedingly difficult for businesses to turn away from their main source of revenue right now to consider the revenue they'll need five or 10 years from now."
paradigm-shifts  paradigm-shifts-new-or-emerging-things  media-newspapers  media-newspapers  history-computer  technology  internet  innovation  fail-lost-opportunities  short-term-thinking  business  strategy 
november 2014 by daguti
Now i understood what Sir Bill Gates was talking about - Imgur
Bill Gates: "I will always choose a lazy person to do a difficult job, because he will find an easy way to do it."
business  people-bill-gates  management 
september 2014 by daguti
I Had Been Fired and Evicted, and Still Retired at 27 | Entrepreneur.com
cold-calling = Here was my pitch: "I have no fees upfront, I will pay all the marketing costs, you can still approve the final tenant but if I find you one, you will agree to pay me a fair commission."
business  getting-started  sales-cold-calling  marketing-tactics--via-email-cold 
march 2014 by daguti
Steve Jobs Solved the Innovator's Dilemma - James Allworth - Harvard Business Review
Passion before profitability. Only the CFO is in charge of profit/loss. Paring down the company's offerings to focus on important things. When "business school logic" didn't work, he did the opposite. Remember that when accepted knowledge isn't working, it's not "taking time to work" (i.e. veganism) it's just flawed. Do an opposite and see the flourish. "To disrupt yourself, for example, Professor Christensen's research would typically prescribe setting up a separate company that eventually goes on to defeat the parent. It's incredibly hard to do this successfully; Dayton Dry Goods pulled it off with Target. IBM managed to do it with the transition from mainframes to PCs, by firewalling the businesses in entirely different geographies."
people-steve-jobs  strategy  business  innovation  paradigm-shifts 
may 2013 by daguti
Hoshi Ryokan - Wikipedia, the free encyclopedia
"TIL in Japan there is a family that has run the same hotel for nearly 1,300 years . . . or 46 generations"
world-records  business  hotels 
april 2013 by daguti
How GoPro Created a Billion Dollar Empire
In a decade of its existence, the GoPro doubled in sales every year to become the number one best-selling camera in the world.
startups-going-legit  startups-i-would-have-bet-against  motivation-for-me-david-vs-goliath  strategy  frameworks-for-business  business 
april 2013 by daguti
3 Secrets to Bill Gates' Extraordinary Success | Inc.com
Contrary to popular belief, the multi-billionaire founder of Microsoft is not a visionary, but an executor. Here's how.s
business-executing  people-bill-gates  strategy  business 
february 2013 by daguti
Seth's Blog: The cycle of customers who care
"And the third step, so difficult to avoid, is that the growing organization starts hiring people, not necessarily people who care, to grow their ever-industrializing company. And since they are servicing customers who don't care, those employees who don't care can get away with it (for a while). Think General Motors, 1986. No one pushed back on the horrid design and build quality of the Cadillac. No, the people who cared all bought a Mercedes instead, and those that didn't care, didn't care. Until it was too late. You're not going to have hordes of disappointed mass market customers cursing you out about quality or design. They don't care enough to do that."
people-seth-godin  design-product  business  time-timeline 
december 2012 by daguti
Why Legos Are So Expensive — And So Popular : Planet Money : NPR
It's always possible to win. You just have to be creative.

david-vs-goliath=

"The company tried to argue in court that no other company had the legal right to make stacking blocks that look like Legos.

"That didn't fly," Robertson says. "Every single country that Lego tried to make that argument in decided against Lego."

But Lego did find a successful way to do something Mega Bloks could not copy: It bought the exclusive rights to Star Wars. If you want to build a Death Star out of plastic blocks, Lego is now your only option.

The Star Wars blocks were wildly successful. So Lego kept going — it licensed Indiana Jones, Winnie the Pooh, Toy Story and Harry Potter.

Sales of these products have been huge for Lego. More important, the experience has taught the company that what kids wanted to do with the blocks was tell stories. Lego makes or licenses the stories they want to tell."
business  toys  children  startups-going-above-and-beyond  motivation-for-me-david-vs-goliath  creativity  business-models 
december 2012 by daguti
Howard Stern.com
"Then something significant and sad happened. Linda got sick and she passed away. Howard had seen a special on TV about Paul & Linda’s love story and raved on the air how special a love they had. I made a cassette (yes this was the 90’s) and got it right over to Bill. Every time Howard would say nice stuff, I would get Bill a cassette.

This went on for another year and a half.

Then one day Bill called me and said that he had played many of those cassettes for Paul and that Paul was grateful for Howard’s kind words.

And a few months later, when I saw Paul was doing press and I called Bill he said yes….Paul McCartney had agreed to do the Howard Stern Show. "
business  relationships  sales  people-howard-stern 
october 2012 by daguti
How To Stay Motivated in the Trenches | YoungEntrepreneur.com
I believe before these 4 steps, you need to bring a keen outsider into your business and "show them around"... then let the outsider make observations, ideas and comments about your company. That will be enough to get the engine started on your motivation. Have everyone in your company keep notes about everything that got them excited, the ideas they got and things they felt good about.

THEN and only then can you start on the steps listed on this page.
frameworks  inspiration  motivation-for-me  entrepreneurship  startups  business 
september 2012 by daguti
Losers Need to Stop Using Facebook, Start Really Networking
#3 is such a tiny thing, but I believe it's those small things that people notice about me: Treat the business card with respect when you receive it. Look at it, admire it. Spend a little time on it. The person has just given you a little piece of themselves.
business-culture  business-cards  business  networking-business  social-skills 
september 2012 by daguti
The iPad Mini Is Inevitable. This Chart Explains Why
This graphic is a great example of seeing old things in new ways. The data is out there, but it was never shown or seen this way until now - when it gave clear insight into the hole in the product line. ................ strategy = "Every successful Apple product since Steve Jobs’ return to the company in 1997 has followed this playbook. The company brings out a relatively high-priced version, allows the buzz around it to permeate, then slowly fills up a range of lower-priced options to tackle the competition’s attempts to undercut it. It was as true for the original iMac (not shown in this chart) as it was for the iPhone. ................. Tim Cook has been dropping hints along these lines for a while. As Jones points out, the Apple CEO told a recent earnings call that the company would take care not to create a “price umbrella” — that is, a high-priced market-leading product under which lower-priced competitors can find shelter."
business-models--pricing-models  business  strategy  apple-ipad  2012  news  visualization  apple  analysis  predictions-true  mental-exercises-for-seeing-things-differently 
july 2012 by daguti
Seth's Blog: Usually, a lot is insufficient
if you want people to talk about you or buy your stock, the secret is simple: give them more than they expected.
people-seth-godin  customer-service  psychology-expectations  business 
july 2012 by daguti
Seth's Blog: Fear, scarcity and value
"The things we fear are probably feared by others, and when we avoid them, we're doing what others are doing as well.

Which is why there's a scarcity of whatever work it is we're avoiding.

And of course, scarcity often creates value.

The shortcut is simple: if you're afraid of something, of putting yourself out there, of creating a kind of connection or a promise, that's a clue that you're on the right track. Go, do that."
personal-development  business-culture  business  people-seth-godin 
march 2012 by daguti
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