daguti + business-executing   14

Sam Clitheroe - In 2017, I was *blessed* to work with some great clients. But now that I look back, I realize I got an epic “inside look” at how two different sized businesses operate –
In 2017, I was *blessed* to work with some great clients.

But now that I look back, I realize I got an epic “inside look” at how two different sized businesses operate –

- 6-figure business making $150,000/year.
- 8-figure business making $10,000,000/year.

Now, I want to share the differences I saw between these two from a conversions / copywriting perspective.

Sounds kinda cool? :)

Let’s start with #1…

-------------------------------

✅ TRAFFIC vs. CONVERSIONS: Which one is more important? ✅

Two equally important things in business are –

1. Traffic (opportunity volume)
2. Conversions (sales)

But here’s what I noticed…

6-figure client constantly focussed on TRAFFIC. He wanted to make more money by pouring more traffic into his existing business funnel. But he never got really far.

Why? His funnel conversions sucked.

That’s were 8-figure client knew something most biz people overlook –

Small conversion leaks equal BIG losses for large businesses.

So he focussed HEAVILY on making sure his messaging was correct, his copy targeted, and his conversions dialed in BEFORE he scaled with traffic.

Because even a half-percent decrease at KEY points in your funnel is *literally* millions of dollars lost…

… millions that SHOULD be yours.

Without having your conversions totally dialed in (messaging, copy, funnel flow, etc), you’re just pouring premium gasoline into an inefficient engine –

Sure, you might go fast… but you won’t go far.

Which leads into my second interesting point…

-------------------------------

✅ Can the founder write direct response copy? ✅

This one is quite drastic.

The contrast between both client’s ability to write direct response was huge.

In fact, even just their *understanding* of direct response made all the difference.

6-figure client was setting up landing pages, sales pages, and doing all that “funnel” stuff without knowing the PSYCHOLOGY of what makes people buy.

And everything they wrote was either 1) swiped, or 2) missing KEY direct response elements that build desire in potential customers.

But on the flip side…

8-figure client spent years studying, refining, and mastering the art of writing sales copy.

He kept it ridiculously simple, too.

Each product had its own sales page that almost perfectly sold it. And his writing looked effortless… literally as if he were just having a conversation.

No sales lingo. No weird copywriting sleaze. No scammy tactics.

Just the raw principles that make people buy.

8-figue client built his business on solid direct response principles, while 6-figure client was trying to funnel hack his way to riches.

And this leads perfectly into my last point…

-------------------------------

✅ OPPORTUNITY COST OF DOING IT YOURSELF ✅

I’ll keep this one short.

Ultimately, it all came down to opportunity cost –

6-figure client was still *very much* involved with tasks he shouldn’t be doing, like writing copy.

He spent a lot of time and energy doing my job, because he didn’t fully “let go” of that responsibility.

So the end result was always decent copy, decent results, and a lot of wasted time.

But 8-figure client reached a point where writing copy wasn’t a high ROI task for him (I think this happens around the 7-figure mark?)...

Once he hit this threshold, he WILLINGLY passed on the responsibility to me.

Even though it would only take him 20 minutes to write a sales email that would take me 2 hours, he knew hiring it out would be a more efficient use of his *own* time.

-------------------------------

They were both great client – awesome people, great intentions, and nice to work with.

But from a business / conversions perspective… they couldn’t have been any more different.

Hope this could give some good insight. :)

~ Sam
Entrepreneurship  delegation  business-executing 
january 2018 by daguti
Martha Stewart - Wikipedia, the free encyclopedia
The epitome of marketing boring products... Sort of. Her stuff is not "boring" per se, but it is common in the sense that crafts and creativity are not hard. You can find millions of people selling their crafts all over the world, but if Martha Stewart can turn crafts into a million/billion dollar empire, ANY product with proper execution can earn a handsome reward. ................. comeback = "In 2004, Stewart was convicted of charges related to the ImClone insider trading affair and sentenced to prison. There was speculation that the incident would effectively end her media empire,[3][4][5] although Stewart began a comeback campaign in 2005[6] and her company returned to profitability in 2006"
marketing-boring-products  biography  standing-out-or-differentiating  business-executing  business-executing-its-not-the-idea-its-the-execution  obsolete-discontinued-abandoned--comeback 
november 2015 by daguti
Squatty Potty - This Unicorn Changed the Way I Poop
business-executing, ideas-stolen = The reason I'm bookmarking this is that this is a perfect example of flawless execution. Others that could go in this category of flawless execution are simple ideas like 5 Hour Energy, Monster Energy Drinks, bottled water (Poland Spring), Dunkin Donuts, Starbucks, Goya, McDonald's... or just about any "regular" non-high-tech business. .......... strategy = Important to note on a strategic level that they started in the caveman/paleo crowd, but eventually branched out to the mass market. Same with 5 Hour Energy. I noticed how their commercials evolved from targeting people who need a morning wakeup to people who need an afternoon pep-me-up to ... I forgot the other market segments, but they definitely changed the messaging over time. ..... GODDAM! I just watched the whole ad and noticed that it explains why it works and they use testimonials, too. It's like they incorporated every best practice into a single ad. BRAVO SQUATTY POTTY!
marketing-social-media-campaigns  video  funny  marketing-tactics--shocking-or-weird  ideas-stolen  business-executing  business-executing-its-not-the-idea-its-the-execution  strategy  explanation-simplification  sales-testimonials 
november 2015 by daguti
(6) Kehinde Wiley - Facebook Search
standing-out-or-differentiating = This artist paints people of color into classic Western styles of art (Renaissance art, Greek, etc) ............................ business-executing = Whenever I come up with an idea, I think "It's too simple... " but the thing I've noticed again and again is that most successful things hinge on a simple idea. The two things that are important are A) Is it well executed and B) Does the idea have legs on its own? (i.e. is it like fast food which exploits out hard wired impulse for salt/sugar/fat, or like sports which exploits our hard wired need for tribalism and belonging, or like religion which exploits out need for meaning and structure?)
standing-out-or-differentiating  business-executing 
november 2015 by daguti
James Mack - I can't stop laughing at this. So dumb. Sergio
Bad harmonica playing laid over the reveal scene in Jurassic Park shows why execution is important.
video  funny  business-executing  animals-dinosaurs 
april 2015 by daguti
Your Ideas Have No Value
If you know anything about mixed martial arts, you are probably familiar with the Ultimate Fighting Championship or “UFC” league. It was created by Semaphore Entertainment Group in 1993. As I explain in my book, The Entrepreneur Equation, it almost went bankrupt. Years later, two casino moguls -- Frank and Lorenzo Fertitta along with Dana White, the current UFC president -- bought out the struggling business. Less than a decade later, the UFC was valued at approximately $1 billion.
business-executing 
december 2014 by daguti
Value is created by doing - Sam Altman
"If you’re reading this and feeling unproductive, there’s a silver lining.  You can just close the browser window.  The good news is that it’s easy to course-correct, and it feels great."
personal-development  business-executing 
january 2014 by daguti
3 Secrets to Bill Gates' Extraordinary Success | Inc.com
Contrary to popular belief, the multi-billionaire founder of Microsoft is not a visionary, but an executor. Here's how.s
business-executing  people-bill-gates  strategy  business 
february 2013 by daguti
ideas are just a multiplier of execution - O'Reilly ONLamp Blog
This ties in perfectly with my philosophy that certain businesses have inherent limits built in. In other words, Jazzville will NEVER be a Facebook. No matter how much time, effort, money or brainpower we put into it. It just won't.

Forget the fact that it's aimed at a NJ-centric jazz crowd. Even if it were JazzvilleUSA, the idea itself is not a "pillar of the digital economy"

Conversely, let's just say that I *did* hit upon the next great "digital pillar" of the next century. Poorly executed, it will fail... or at the least it won't thrive to full potential.
business  entrepreneurship  analytics-metrics  business-executing 
may 2011 by daguti
Inc.com: Live Chat - Good Stuff: READ NOTES
This link was Tweeted with the text "most entrepreneurs are not visionaries - they are good at executing". The link led to this page, which was a live interview with Sarasvanthy at Darden School of Business. That interview is now located here: http://www.inc.com/inctv/2011/02/live-chat-saras-sarasvathy.html

but I've bookmarked this page because of the "Previously on Inc.Live" items down the page:
http://www.inc.com/inctv/2011/02/live-chat-steve-huffman.html (co-founder, hipmunk & Reddit)
http://www.inc.com/inctv/2011/02/live-chat-dan-leahy.html (co-founder, VillageVInes)
http://www.inc.com/inctv/2011/01/live-chat-jessica-mah.html (founder, inDinero)
http://www.inc.com/inctv/2011/01/live-chat-chris-guillebeau.html (author "The Art of Non-Conformity)
http://www.inc.com/inctv/2010/12/live-chat-sam-calagione.html (founder, Dogfish Head)
entrepreneurship  entrepreneurs  entrepreneurs-young  success  business-executing 
february 2011 by daguti

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