I've seen this happen. One particularly poignant time was when my car was broken into in Newark. When I brought the car to the police station (after they didn't show up for hours), they were joking right in front of me "That's a theft from vehicle, not a buglary!" I didn't understand it at the time, but theft from vehicle is evidently a term for when you leave the window open and someone reaches in and steals something, while burglary is for when someone smashes your window and steals things. Seems like a minor quibble, but by gaming the numbers, officers can claim to be doing a good job at keeping "harder" crime down.

Covers ideal lengths for Twitter, Facebook, Google+, email subject lines, blog titles, etc, etc, etc.... ================== Of particular interest: "You may have noticed many sites online that have a different font for their lead paragraph than they do for the remainder of their text. Would you believe there is psychology at play here?" ... lesson: Make the first paragraph bigger and bolder than the rest of the article, so that it appears simpler to read.

The original is at:
http://www.marketingprofs.com/chirp/2012/9174/best-times-to-send-email-for-opens-and-click-throughs-infographic

Scroll to the image gallery at the bottom for a list of tips.

Between this and the recent "cellphone"-tagged items, we're in the middle of a shift of viewing internet access from a flat-rate, unlimited resource to more of something like a gas or electric utility, which gets paid for based on usage.

This ties in perfectly with my philosophy that certain businesses have inherent limits built in. In other words, Jazzville will NEVER be a Facebook. No matter how much time, effort, money or brainpower we put into it. It just won't.

Forget the fact that it's aimed at a NJ-centric jazz crowd. Even if it were JazzvilleUSA, the idea itself is not a "pillar of the digital economy"

Conversely, let's just say that I *did* hit upon the next great "digital pillar" of the next century. Poorly executed, it will fail... or at the least it won't thrive to full potential.

Formula to figure out the value of a good idea with bad execution or vice versa.
http://www.codinghorror.com/blog/2010/01/cultivate-teams-not-ideas.html
BEST VERSION: http://sivers.org/multiply (also bookmarked separately)

a process that measures and tests and improves and repeats and changes elements hourly / a process that's all about what works. it might very well turn your metrics from negative to positive. It might reinvent all the dynamics of your business.